DVRs: Not quite such a threat after all Study finds a rise in ads viewed last season and predicts time-shifted viewing will level off. Talking with the authors at RPA.   Buyers welcome Nielsen radio diaries Say new measurement system, set to roll out in 51 small and mid-size markets, is a cost-effective alternative to Arbitron   Understanding how gays use media They're bigger users, especially of the internet, and more likely to be more tech-savvy. Speaking with Mindshare's Lisa Antonucci.   Poll: Media OD'd on Jackson death Two-thirds say there's been too much coverage of his death, according to a Pew poll, with 58 percent following story closely   Coming, a surge in DVR ad-skipping Just 6 percent of TV spots are fast-forwarded but that figure could jump to 20 percent in two years, at a big cost to the networks   The lowdown on how teens use media Fact is, their media habits are similar to those of adults, never mind the hype to the contrary. They remain big TV watchers.   Broadband is now woven into our lives The web used to be about surfing and email. Then high-speed came along and changed everything. Chatting with Pew's John Horrigan.   What's hot among online marketers Much of it these days is direct-response focused, according to the latest Forbes research. Talking with CEO Jim Spanfeller.   Coming, the ad addressed right to you It's the hot thing, with the promise of enabling cable networks to deliver spots to individual households. The question is when.   At last, who actually sees billboards First round of data is out from TAB's Eyes On project for a half-million billboards, with the promise of targeting by demographic << prev next >>