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'Desperate Housewives' in a rebound ABC hit averages 6.6 in 18-49s, up 10 percent Apr 30, 2007 After a week in which a number of hit shows across the broadcast networks slipped to season or series lows, ABC finished the week with some good news. The network’s Sunday dramedy “Desperate Housewives” bounced back from last week’s series low to its best original outing in more than a month. “Housewives” averaged a 6.6 adults 18-49 rating last night, according to Nielsen overnights, up 10 percent from last week’s 6.0 overnight. That had tied the April 8 Easter episode for the lowest overnight rating in the third-year series’ history. Last night “Housewives” improved from a 6.3 to a 6.9 in its second half hour and was easily the night’s highest-rated show, though it’s still way down from this time last year and slightly down from its season-to-date 6.9 average. There are several possible reasons for the improvement. One is that it was the fourth straight original episode of the series, which had been in repeats for several weeks before that. The run of originals may have increased the buzz around the show and brought old viewers back. Another is that viewership levels may increase in general over the next few weeks as series near their season finales. And yet another is that competition was a bit lighter this week than last among women 18-49 and 25-54. “Housewives” was up week to week in both those demos in the 9 p.m. timeslot while NBC, which usually runs “Deal or No Deal” in that slot, was down with the movie “Along Came Polly.” Whether this foreshadows a greater rising trend remains to be seen. Last week a number of broadcast hits, including ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s Tuesday “American Idol,” fell to season-low numbers. "Housewives" helped ABC to an easy win on the first Sunday night of sweeps among 18-49s with a 4.4 average rating and a 13 share. The network has now won two of the first four sweeps nights, also including Thursday. Fox was second at 3.1/9, CBS third at 2.7/8, NBC fourth at 1.7/5, Univision fifth at 1.1/3 and CW sixth at 0.7/2.
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