NBC’s triumphant fall, in which it saw big ratings gains thanks to “Sunday Night Football” and No. 1 new show “Heroes,” has given way to a disappointing spring.
All four of its new midseason shows have flopped, and several veteran programs look weak as the May upfront approaches. Two weeks ago the network slipped behind last year’s average for the first time this season, raising a serious question for media buyers: Can NBC recover next year?
Season to date, the network is averaging a 3.3 adults 18-49 rating and a 9 share, down 3 percent from a 3.4/9 at the same point last season. It’s in fourth place, 0.2 rating points behind ABC and down 11 percent from fourth quarter, when it was averaging a solid 3.7/10.
Much of the problem is the poor performance of new shows “Andy Barker, P.I.,” “Raines,” “Grease: You’re the One That I Want” and “The Black Donnellys,” which are all averaging below a 2.8 rating. It’s doubtful any will return, despite mostly favorable critical response to the three scripted programs.
NBC had two years of sinking ratings before last fall’s growth. Next year will be critical for the network to avoid falling way back into the cellar, and much of it will depend on NBC’s new program development.
The network will need to replace a number of sagging older shows, likely including “Crossing Jordan,” “The Apprentice” and “Law & Order” and/or “L&O: Criminal Intent.” That means it will need a crop of not just smart shows but shows that actually interest viewers.
This year many media people felt NBC had the best slate of pilots, but viewers did not agree. Outside of “Heroes,” none of its new shows averaged above a 3.7 rating.
Yet NBC seems likely to renew low-rated “Friday Night Lights” and “30 Rock,” believing they can find an audience, much like “The Office” did after a disappointing first season. That show is now NBC’s top comedy among 18-49s.
The trick is to find some programs that can catch right away. By taking the far-from-sure chance that “Rock” and “Lights” will grow, NBC can’t risk repeating ABC’s mistake from last season. It followed up a strong development year that yielded “Grey’s Anatomy,” “Desperate Housewives” and “Lost” with one in which just one new show was renewed, nearly wiping out the gains from its big successes.
Meanwhile, in broadcast ratings for the week ended March 25:
Among adults 18-49, Fox led with a 4.4 average rating and a 12 share, followed by CBS at 3.5/10, ABC at 3.1/9, NBC at 2.3/6, Univision at 1.5/4, CW at 1.3/4, Telemundo at 0.4/1, Telefutura at 0.2/1 and Azteca at 0.1/0.
Among adults 18-34, Fox led at 3.9/13, followed by CBS at 2.7/9, ABC at 2.6/8, NBC at 1.7/5, Univision at 1.6/5, CW at 1.4/4, Telemundo at 0.4/1, Telefutura at 0.3/1 and Azteca at 0.1/0.
Among adults 25-54, Fox was first at 4.8/12, followed by CBS at 4.3/11, ABC at 3.5/9, NBC at 2.7/7, Univision at 1.5/4, CW at 1.2/3, Telemundo at 0.3/1, Telefutura at 0.2/1 and Azteca at 0.1/0.
Top five (18-49s): 1. Fox’s “American Idol - Tuesday” 11.8; 2. Fox’s “American Idol - Wednesday” 10.4; 3. ABC’s “Grey’s Anatomy” 9.0; 4. ABC’s “Dancing with the Stars” 6.4; 5. Fox’s “'Til Death” 6.1.
Top five (total viewers): 1. Fox’s “American Idol - Tuesday” 29.96 million; 2. Fox’s “American Idol - Wednesday” 27.08 million; 3. ABC’s “Grey’s Anatomy” 22.30 million; 4. ABC’s “Dancing with the Stars”21.80 million; 5. CBS’s “CSI: Miami” 17.66 million.
Bottom five (18-49s): Tie-93. CW’s “America’s Next Top Model - Encore” and “Gilmore Girls” 0.8; Tie-95. ABC’s “Celebrity Debut” and CW’s “The Pussycat Dolls Present: Search for the Next Doll-Encore” 0.7; 97. CW’s “The 7th Heaven” 0.5.
Bottom five (total viewers): 93. CW’s “The Game” 2.14 million; 94. CW’s “Gilmore Girls” 2.08 million; 95. CW’s “America’s Next Top Model - Encore” 1.77 million; 96. CW’s “The Pussycat Dolls Present: Search for the Next Doll-Encore” 1.59 million; 97. CW’s “7th Heaven” 1.38 million.
Show on the rise: “Pussycat Dolls Present: Search for the Next Doll,” CW, Tuesday 9 p.m. This reality talent show grew 27 percent week-to-week among viewers 18-49, from 1.1 rating to a 1.4, despite leading out of a repeat of “Gilmore Girls” at 0.8.
Show on the decline: “Rules of Engagement” CBS, Monday 9:30 p.m. CBS’s new comedy started hot last month but has since cooled considerably, last week posting a 3.6 rating among 18-49s, off 16 percent from a 4.3 the previous week. Last week’s rating was down 23 percent from the 4.7 the show has averaged so far this season.
|
PRIMETIME AVERAGES BY NETWORK Ranked on Households Week Ending March 25 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
7.4 |
8230 |
12 |
4.0 |
11440 |
11 |
3.5 |
4640 |
10 |
|
FOX |
6.8 |
7600 |
11 |
4.0 |
11220 |
10 |
4.4 |
5690 |
12 |
|
ABC |
5.9 |
6530 |
10 |
3.2 |
8980 |
8 |
3.1 |
4030 |
9 |
|
NBC |
4.9 |
5450 |
8 |
2.6 |
7360 |
7 |
2.3 |
2960 |
6 |
|
CW |
2.0 |
2230 |
3 |
1.1 |
3050 |
3 |
1.3 |
1660 |
4 |
|
UNI |
2.0 |
2180 |
3 |
1.3 |
3590 |
3 |
1.5 |
2010 |
4 |
|
TEL |
0.5 |
570 |
1 |
0.3 |
850 |
1 |
0.4 |
500 |
1 |
|
PAX |
0.5 |
560 |
1 |
0.3 |
730 |
1 |
0.1 |
180 |
0 |
|
TF |
0.3 |
350 |
1 |
0.2 |
530 |
1 |
0.2 |
320 |
1 |
|
AZA |
0.1 |
100 |
0 |
0.0 |
130 |
0 |
0.1 |
80 |
0 |
|
* Each rating point is equivalent to 1.114 million homes Source: Nielsen Media Research |
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK Ranked on Households Week Ending March 25 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.1 |
9010 |
13 |
4.5 |
12830 |
12 |
3.9 |
5050 |
10 |
|
ABC |
6.3 |
7060 |
10 |
3.5 |
9840 |
9 |
3.5 |
4580 |
9 |
|
FOX |
6.2 |
6960 |
10 |
3.6 |
10200 |
9 |
4.0 |
5170 |
11 |
|
NBC |
6.1 |
6760 |
10 |
3.3 |
9410 |
8 |
3.3 |
4330 |
9 |
|
CW |
2.1 |
2360 |
3 |
1.2 |
3260 |
3 |
1.3 |
1750 |
3 |
|
UNI |
2.0 |
2190 |
3 |
1.3 |
3610 |
3 |
1.6 |
2030 |
4 |
|
TEL |
0.5 |
580 |
1 |
0.3 |
850 |
1 |
0.4 |
510 |
1 |
|
PAX |
0.4 |
490 |
1 |
0.2 |
650 |
1 |
0.1 |
170 |
0 |
|
TF |
0.4 |
410 |
1 |
0.2 |
630 |
1 |
0.3 |
400 |
1 |
|
AZA |
0.1 |
110 |
0 |
0.1 |
150 |
0 |
0.1 |
100 |
0 |
|
* Each rating point is equivalent to 1. 114 million homes Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST Ranked on Households Week Ending March 25 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
18.0 |
27 |
20066 |
1 |
11.3 |
1 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
17.9 |
27 |
19936 |
1 |
11.3 |
2 |
|
3 |
DANCING WITH THE STARS |
ABC |
13.5 |
20 |
15049 |
3 |
7.3 |
3 |
|
4 |
CSI |
CBS |
12.7 |
19 |
14110 |
4 |
7.2 |
4 |
|
4 |
DANCING W/STARS RESULTS |
ABC |
12.7 |
20 |
14120 |
6 |
6.7 |
4 |
|
4 |
GREY'S ANATOMY-THU 9PM |
ABC |
12.7 |
19 |
14159 |
5 |
7.0 |
4 |
|
7 |
DESPERATE HOUSEWIVES |
ABC |
11.3 |
17 |
12631 |
8 |
6.3 |
7 |
|
8 |
CSI: MIAMI |
CBS |
11.2 |
18 |
12482 |
9 |
6.1 |
8 |
|
9 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
10.9 |
17 |
12089 |
10 |
6.0 |
9 |
|
10 |
HOUSE |
FOX |
10.7 |
16 |
11901 |
7 |
6.4 |
10 |
|
11 |
DEAL OR NO DEAL-MON |
NBC |
10.0 |
15 |
11116 |
12 |
5.7 |
11 |
|
12 |
SMARTER THAN 5TH GRADER |
FOX |
9.7 |
15 |
10852 |
10 |
6.0 |
12 |
|
13 |
TWO AND A HALF MEN |
CBS |
9.6 |
14 |
10689 |
16 |
5.3 |
13 |
|
13 |
WITHOUT A TRACE |
CBS |
9.6 |
16 |
10665 |
17 |
5.2 |
13 |
|
15 |
CRIMINAL MINDS |
CBS |
9.5 |
14 |
10565 |
17 |
5.2 |
15 |
|
15 |
CSI: NY |
CBS |
9.5 |
16 |
10544 |
21 |
5.1 |
15 |
|
17 |
LOST |
ABC |
9.4 |
15 |
10433 |
13 |
5.6 |
17 |
|
18 |
NCIS |
CBS |
9.3 |
14 |
10335 |
17 |
5.2 |
18 |
|
18 |
SURVIVOR: COOK ISLANDS |
CBS |
9.3 |
14 |
10337 |
13 |
5.6 |
18 |
|
20 |
COLD CASE |
CBS |
9.2 |
14 |
10287 |
21 |
5.1 |
20 |
|
21 |
60 MINUTES |
CBS |
9.1 |
15 |
10163 |
25 |
4.9 |
21 |
|
22 |
CBS NFL NATL POST GAME |
CBS |
9.0 |
17 |
10025 |
26 |
4.8 |
22 |
|
22 |
SURVIVOR: FIJI |
CBS |
9.0 |
14 |
9978 |
15 |
5.5 |
22 |
|
24 |
SHARK |
CBS |
8.8 |
15 |
9833 |
27 |
4.7 |
24 |
|
25 |
HEROES |
NBC |
8.7 |
13 |
9687 |
17 |
5.2 |
25 |
|
25 |
OCTOBER ROAD |
ABC |
8.7 |
15 |
9648 |
29 |
4.5 |
25 |
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST Adults 18-49 Week Ending March 25 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
11.8 |
15437 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
10.4 |
13620 |
|
3 |
GREY'S ANATOMY-THU 9PM |
ABC |
9.0 |
11695 |
|
4 |
DANCING WITH THE STARS |
ABC |
6.4 |
8356 |
|
5 |
TIL DEATH |
FOX |
6.1 |
7918 |
|
6 |
CSI: MIAMI |
CBS |
5.4 |
6998 |
|
7 |
LOST |
ABC |
5.3 |
6945 |
|
8 |
24 |
FOX |
4.6 |
6028 |
|
8 |
OCTOBER ROAD |
ABC |
4.6 |
6012 |
|
10 |
CRIMINAL MINDS |
CBS |
4.3 |
5672 |
|
10 |
DEAL OR NO DEAL-MON |
NBC |
4.3 |
5612 |
|
10 |
EXTREME MAKEOVER:HOME ED. |
ABC |
4.3 |
5649 |
|
13 |
FAMILY GUY |
FOX |
4.2 |
5493 |
|
13 |
SURVIVOR: FIJI - WED SPCL(S) |
CBS |
4.2 |
5436 |
|
15 |
CSI: NY |
CBS |
4.1 |
5346 |
|
16 |
CBS NCAA BSKBL CHMP TH 2(S) |
CBS |
4.0 |
5184 |
|
16 |
TWO AND A HALF MEN |
CBS |
4.0 |
5276 |
|
18 |
COLD CASE |
CBS |
3.7 |
4807 |
|
18 |
NCIS |
CBS |
3.7 |
4813 |
|
18 |
SMARTER THAN 5TH GRADER |
FOX |
3.7 |
4854 |
|
21 |
RULES OF ENGAGEMENT |
CBS |
3.6 |
4745 |
|
22 |
BONES |
FOX |
3.5 |
4561 |
|
22 |
PRISON BREAK |
FOX |
3.5 |
4572 |
|
24 |
AMERICAN DAD |
FOX |
3.4 |
4389 |
|
24 |
CBS NCAA BSKBL CHMP FR 2(S) |
CBS |
3.4 |
4497 |
|
24 |
CBS NCAA BSKBL CHMP SA-2(S) |
CBS |
3.4 |
4438 |
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED) Ranked on Households Week Ending March 25 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+ (000) |
|
1 |
FEA MAS BELLA M-F |
UNI |
23.0 |
4990 |
|
2 |
MUNDO DE FIERAS M-F |
UNI |
19.5 |
4194 |
|
3 |
AQUI Y AHORA-THU |
UNI |
17.8 |
3554 |
|
4 |
DON FRANCISCO PRESENTA-WE |
UNI |
16.9 |
3602 |
|
5 |
DUELO DE PASIONES M-F |
UNI |
16.5 |
3327 |
|
6 |
BAILANDO BODA SUENOS SUN |
UNI |
15.9 |
3269 |
|
7 |
VER PARA CREER-TUE |
UNI |
15.2 |
3154 |
|
8 |
CRISTINA-MON |
UNI |
14.6 |
2922 |
|
9 |
CASOS VIDA R: ED. ESP FRI |
UNI |
13.8 |
2932 |
|
10 |
SABADO GIGANTE-SAT |
UNI |
11.8 |
2243 |
|
11 |
HORA PICO-SUN |
UNI |
9.8 |
1921 |
|
12 |
CASOS FAMILIA ED ESP SAT |
UNI |
8.8 |
1583 |
|
13 |
ZORRO M-F |
TEL |
6.8 |
1295 |
|
14 |
MARINA M-F |
TEL |
6.0 |
1079 |
|
15 |
DECISIONES M-F |
TEL |
5.5 |
1028 |
|
15 |
FUTBOL LIGA MEX WED |
TF |
5.5 |
1099 |
|
17 |
CINE MILLONARIO |
TEL |
5.4 |
1099 |
|
18 |
DAME CHOCOLATE M-F |
TEL |
5.3 |
932 |
|
19 |
CINE LAS ESTREL1 SAT |
TF |
4.9 |
1009 |
|
20 |
CINE LAS ESTREL2 SUN |
TF |
4.6 |
891 |
|
21 |
CINE LAS ESTREL2 SAT |
TF |
4.1 |
858 |
|
22 |
CINE EN FAMILIA |
TEL |
3.7 |
644 |
|
23 |
CINE LAS ESTREL1 M-THU |
TF |
3.6 |
696 |
|
24 |
OBJETIVO FAMA SUN |
TF |
3.2 |
450 |
|
25 |
ASI ES LA VIDA M-F |
TF |
3.0 |
597 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes. Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING Ranked on Households Week Ending March 25 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+(000) |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.5 |
1615 |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
8.5 |
1559 |
|
3 |
DANCING WITH THE STARS |
ABC |
6.8 |
1288 |
|
4 |
GREY'S ANATOMY-THU 9PM |
ABC |
6.7 |
1191 |
|
5 |
TIL DEATH |
FOX |
4.7 |
917 |
|
6 |
FAMILY GUY |
FOX |
4.6 |
842 |
|
7 |
FRIDAY NIGHT SMACKDOWN |
CW |
4.2 |
948 |
|
7 |
GEORGE LOPEZ |
ABC |
4.2 |
575 |
|
9 |
PRISON BREAK |
FOX |
4.1 |
664 |
|
10 |
UGLY BETTY |
ABC |
4.0 |
705 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes. Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES Ranked on Households Week Ending March 18 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
22.0 |
4331 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
20.2 |
3734 |
|
3 |
GREY'S ANATOMY-THU 9PM |
ABC |
11.9 |
2052 |
|
4 |
AMERICA'S TOP MODEL-2 |
CW |
10.9 |
1921 |
|
5 |
WITHOUT A TRACE |
CBS |
10.6 |
1736 |
|
6 |
CSI: MIAMI |
CBS |
9.8 |
1620 |
|
7 |
CSI: NY |
CBS |
8.9 |
1463 |
|
8 |
TIL DEATH |
FOX |
8.8 |
1526 |
|
9 |
60 MINUTES |
CBS |
8.6 |
1395 |
|
10 |
COLD CASE |
CBS |
8.1 |
1357 |
|
* Ratings based on 13.45 million African American TV homes. Source: Nielsen Media Research |
|
TOP 30 NETWORK SPORTS PROGRAMS Ranked on Households Week Ending March 18 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
CBS NCAA BSKBL CHMP-SU-3(S)-03/18/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
7.3 |
15 |
8182 |
11246 |
|
2 |
CBS NCAA BSKBL CHMP-SA-3(S)-03/17/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
7.1 |
15 |
7908 |
11239 |
|
3 |
CBS NCAA BSKBL CHP-SATBNS(S)-03/17/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
6.9 |
16 |
7631 |
10504 |
|
4 |
CBS NCAA BSKBL CHMP-SU-2(S)-03/18/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
6.6 |
15 |
7391 |
9814 |
|
5 |
CBS NCAA BSKBL CHP-SUNBNS(S)-03/18/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
6.6 |
14 |
7301 |
9781 |
|
6 |
CBS NCAA BSKBL CHMP-SA-4(S)-03/17/2007 |
CBS |
IND VS UCLA/UNC VS MICH ST |
6.5 |
12 |
7279 |
10613 |
|
7 |
CBS NCAA BSKBL CHMP-SA-2(S)-03/17/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
6.0 |
15 |
6690 |
9064 |
|
8 |
CBS NCAA BSKBL CHP-EVETH1(S)-03/15/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
5.9 |
11 |
6547 |
8876 |
|
9 |
CBS NCAA BSKBL CHP-EVEFR2(S)-03/16/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
5.8 |
11 |
6506 |
9085 |
|
10 |
CBS NCAA BSKBL CHP-EVETH2(S)-03/15/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
5.6 |
10 |
6195 |
8556 |
|
11 |
CBS NCAA BSKBL CHP-EVEFR1(S)-03/16/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
5.5 |
10 |
6119 |
8478 |
|
12 |
CBS NCAA BSKBL CHMP-SA-1(S)-03/17/2007 |
CBS |
OHIO STATE VS XAVIER |
5.4 |
14 |
5970 |
7760 |
|
13 |
FOX NEXTEL CUP WNNRS CIRC |
FOX |
KOBALT TOOLS 500 P.B. DLP |
5.4 |
11 |
6037 |
8743 |
|
14 |
FOX NASCAR NEXTEL CUP |
FOX |
KOBALT TOOLS 500 P.B. DLP |
5.2 |
12 |
5797 |
8455 |
|
15 |
CBS NCAA BSKBL CHMP-SU-1(S)-03/18/2007 |
CBS |
VIRGINIA VS TENNESSEE |
4.7 |
12 |
5212 |
6823 |
|
16 |
CBS NCAA BSKBL CHP-DAYFR2(S)-03/16/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
4.2 |
11 |
4722 |
5849 |
|
17 |
CBS NCAA CHAMP EVE TH-BNS(S)-03/15/2007 |
CBS |
|
3.7 |
9 |
4092 |
5476 |
|
18 |
CBS NCAA BSKBL CHP-DAYFR1(S)-03/16/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
3.5 |
11 |
3876 |
4552 |
|
19 |
CBS NCAA BSKBL CHP-DAYTH2(S)-03/15/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
3.3 |
10 |
3684 |
4566 |
|
20 |
CBS NCAA BSKBL CHP-DAYTH1(S)-03/15/2007 |
CBS |
VARIOUS TEAMS AND TIMES |
3.2 |
11 |
3563 |
4235 |
|
21 |
FRIDAY NIGHT SMACKDOWN |
CW |
|
2.8 |
5 |
3171 |
4745 |
|
22 |
NASCAR BUSCH SERIES |
ABC |
ATLANTA |
2.1 |
5 |
2286 |
3095 |
|
23 |
BAY HILL INVIT-GOLF SUN(S)-03/18/2007 |
NBC |
|
2.1 |
5 |
2295 |
2741 |
|
24 |
FUTBOL LIGA MEXICANA 3/18(S)-03/18/2007 |
UNI |
AMERICA VS GUADALAJARA |
1.9 |
3 |
2122 |
4290 |
|
25 |
BAY HILL INVIT-GOLF SAT(S)-03/17/2007 |
NBC |
|
1.7 |
4 |
1945 |
2352 |
|
26 |
NBA ON ABC-SUN 1 |
ABC |
DALLAS AT DETROIT |
1.3 |
3 |
1442 |
1832 |
|
27 |
IFL BATTLEGROUND |
MNT |
|
0.8 |
1 |
898 |
1122 |
|
28 |
POKER AFTER DARK MO-SAT |
NBC |
|
0.8 |
4 |
926 |
1001 |
|
29 |
NBC SPORTS SPECIAL 3/18-A(S)-03/18/2007 |
NBC |
SNOWBOARD CUP |
0.8 |
2 |
891 |
1006 |
|
30 |
NBC SPORTS SPECIAL 3/18-B(S)-03/18/2007 |
NBC |
U.S. OPEN SNOWBOARDING |
0.8 |
2 |
839 |
1012 |
|
* Note: The chart for the week ended Sept. 3 was delayed.
Source: Nielsen Media Research |