 |
For years, Univision has dominated the three Spanish-language broadcast networks, leaving Telemundo and Telefutura to scrap for a distant second-place standing. It's a battle Telemundo has long been winning.
It's still the case. Season to date, the NBC Universal network leads Telefutura among all the major demographics, just as it did last year at this time.
But Telefutura is showing some gains. During the February sweeps, the younger-skewing sister network of Univision managed to squeak ahead among two demographics, Hispanic adults 18-34 and Hispanic men 18-49.
Moreover, Telefutura had its best February ever among Hispanic households and 18-34s, while Telemundo quite predictably fell from last year, when it carried the Winter Olympics.
In Hispanic adults 18-34, Telefutura averaged 288,000, up 68 percent over last year’s 171,000 and 43,000 ahead of Telemundo’s 245,000.
Among Hispanic men 18-49, Telefutura averaged 332,000, up 77 percent from last year and 105,000 better than Telemundo. That’s for a 7 to 11 p.m. primetime, which is when the four Hispanic networks program.
Part of Telefutura’s jump can be credited to sports, especially among the male demographics. Its “Futbol Liga Mexicana,” which airs Saturday nights, had its best-ever February sweeps among Hispanic demos of 18-34s, men 18-34 and men 18-49.
“Solo Boxeo,” which airs Friday, also had its best-ever sweeps among Hispanic men 18-49, averaging 227,000.
Another key was “Que Dice la Gente,” a Spanish-language version of “Family Feud,” which often outdrew Telemundo’s “Viuda de Blanco” among Hispanic men 18-34 and 18-49.
The network’s Saturday and Sunday night movies also hit sweeps bests among the young adult demographics.
But despite Telefutura’s year-to-year growth, it still lagged well behind Telemundo in most key demographics. In total Hispanic viewers during February, Telemundo averaged 1.03 million to Telefutura’s 722,000, though the latter was up 51 percent over last year.
And in Hispanic adults 18-49, Telemundo maintained a 23,000 advantage during sweeps. It leads by some 100,000 in all 18-49s season to date, though it is down 27 percent from last year.
Telemundo also held its lead among non-Hispanic adults 18-34.
Meanwhile, in broadcast ratings for the week ended March 5:
Among adults 18-49, Fox led comfortably with a 6.2 average rating and a 16 share, followed by CBS at 3.3/9, ABC at 3.0/8, NBC at 2.8/7, Univision at 1.6/4, CW at 1.4/4, Telemundo and Telefutura at 0.4/1, and Azteca at 0.1/0.
Among adults 18-34, Fox led at 5.7/17, with ABC at 2.6/8, NBC and CBS at 2.2/7, CW and Univision at 1.6/5, Telemundo and Telefutura at 0.4/1, and Azteca at 0.1/0.
Among adults 25-54, Fox was first at 6.5/16, followed by CBS at 4.3/10, ABC at 3.4/8, NBC at 3.2/8, Univision at 1.7/4, CW at 1.2/3, Telemundo and Telefutura at 0.3/1 and Azteca at 0.1/0.
Top five (18-49s): 1. Fox’s “American Idol - Tuesday” 12.2; 2. Fox’s “American Idol - Wednesday” 11.9; 3. Fox’s “Are You Smarter than a Fifth Grader - Tuesday” 11.2; 4. Fox’s “American Idol - Thursday” 10.5; 5. Fox’s “Are You Smarter than a Fifth Grader - Wednesday” 9.7.
Top five (total viewers): 1. Fox’s “American Idol - Tuesday” 30.65 million; 2. Fox’s “American Idol - Wednesday” 29.78 million; 3. Fox’s “American Idol - Thursday” 27.39 million; 4. Fox’s “Are You Smarter than a Fifth Grader - Tuesday” 26.48 million; 5. Fox’s “Are You Smarter than a Fifth Grader - Thursday” 23.46 million.
Bottom five (18-49s): Tie-98. CW’s “All of Us” and “America’s Next Top Model Encore” 1.0; Tie-100. CW’s “Reba” and “Supernatural” 0.9; 102. CW’s “Reba” 0.8.
Bottom five (total viewers): 98. CW’s “Girlfriends” 2.46 million; 99. CW’s “All of Us” 2.42 million; 100. CW’s “Reba” 2.26 million; 101. CW’s “America’s Next Top Model Encore” 2.20 million; 102. CW’s “Supernatural” 2.13 million.
Show on the rise: “CSI: NY,” CBS, Wednesday 10 p.m. The third in CBS’s crime-fighting franchise grew double digits week-to-week. The show posted a 4.4 rating among adults 18-49, a 13 percent boost versus a 3.9 the week before while the competition, ABC’s “Lost” and NBC’s “Medium,” were essentially flat.
Show on the decline: “24,” Fox, Monday 9 p.m. Jack Bauer and Co. aren’t doing poorly, but timeslot competitor “Heroes” is taking a toll. Last week the Fox show posted a 4.8 among 18-49s, off 16 percent from the 5.7 it has averaged this season.
|
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 5 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
FOX |
8.9 |
9920 |
14 |
5.4 |
15280 |
13 |
6.2 |
8040 |
16 |
|
CBS |
7.5 |
8400 |
12 |
4.2 |
11810 |
11 |
3.3 |
4330 |
9 |
|
NBC |
5.3 |
5920 |
9 |
2.9 |
8190 |
7 |
2.8 |
3600 |
7 |
|
ABC |
5.3 |
5880 |
9 |
2.9 |
8120 |
7 |
3.0 |
3940 |
8 |
|
CW |
2.2 |
2440 |
3 |
1.2 |
3370 |
3 |
1.4 |
1820 |
4 |
|
UNI |
2.0 |
2220 |
3 |
1.3 |
3780 |
3 |
1.6 |
2110 |
4 |
|
TEL |
0.5 |
550 |
1 |
0.3 |
840 |
1 |
0.4 |
500 |
1 |
|
PAX |
0.4 |
470 |
1 |
0.2 |
630 |
1 |
0.1 |
150 |
0 |
|
TF |
0.4 |
460 |
1 |
0.3 |
740 |
1 |
0.4 |
470 |
1 |
|
AZA |
0.1 |
140 |
0 |
0.1 |
190 |
0 |
0.1 |
120 |
0 |
|
* Each rating point is equivalent to 1.114 million homes
Source: Nielsen Media Research |
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 5 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.2 |
9120 |
13 |
4.6 |
13010 |
12 |
3.9 |
5120 |
10 |
|
ABC |
6.5 |
7200 |
10 |
3.6 |
10070 |
9 |
3.6 |
4680 |
10 |
|
NBC |
6.2 |
6870 |
10 |
3.4 |
9570 |
9 |
3.4 |
4440 |
9 |
|
FOX |
6.1 |
6790 |
10 |
3.5 |
9920 |
9 |
3.8 |
5010 |
10 |
|
CW |
2.1 |
2360 |
3 |
1.2 |
3280 |
3 |
1.3 |
1760 |
3 |
|
UNI |
2.0 |
2190 |
3 |
1.3 |
3600 |
3 |
1.6 |
2030 |
4 |
|
TEL |
0.5 |
580 |
1 |
0.3 |
840 |
1 |
0.4 |
510 |
1 |
|
PAX |
0.4 |
490 |
1 |
0.2 |
640 |
1 |
0.1 |
170 |
0 |
|
TF |
0.4 |
420 |
1 |
0.2 |
640 |
1 |
0.3 |
410 |
1 |
|
AZA |
0.1 |
100 |
0 |
0.1 |
150 |
0 |
0.1 |
100 |
0 |
|
* Each rating point is equivalent to 1. 114 million homes
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending March 5 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
17.5 |
27 |
19459 |
2 |
10.5 |
29779 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
17.1 |
26 |
19061 |
1 |
10.8 |
30650 |
|
3 |
AMERICAN IDOL THU SP-3/1(S) |
FOX |
15.5 |
23 |
17296 |
3 |
9.7 |
27388 |
|
4 |
SMARTER THAN 5TH TUE-2/27(S) |
FOX |
14.6 |
22 |
16307 |
4 |
9.3 |
26477 |
|
5 |
SMARTER THAN 5TH WED-2/28(S) |
FOX |
13.4 |
20 |
14918 |
6 |
8.2 |
23368 |
|
6 |
SMARTER THAN 5TH GRADER |
FOX |
12.9 |
20 |
14366 |
5 |
8.3 |
23464 |
|
7 |
DESPERATE HOUSEWIVES |
ABC |
11.7 |
17 |
13034 |
7 |
6.5 |
18312 |
|
8 |
CSI: MIAMI |
CBS |
11.1 |
18 |
12347 |
8 |
6.1 |
17418 |
|
9 |
DEAL OR NO DEAL-MON |
NBC |
10.6 |
16 |
11782 |
8 |
6.1 |
17261 |
|
10 |
TWO AND A HALF MEN |
CBS |
10.4 |
15 |
11613 |
10 |
5.8 |
16581 |
|
11 |
NCIS |
CBS |
10.2 |
15 |
11376 |
11 |
5.7 |
16163 |
|
12 |
CSI |
CBS |
10.0 |
15 |
11119 |
12 |
5.5 |
15694 |
|
13 |
WITHOUT A TRACE |
CBS |
9.7 |
16 |
10776 |
13 |
5.2 |
14876 |
|
14 |
CSI: NY |
CBS |
9.3 |
15 |
10384 |
16 |
5.1 |
14330 |
|
15 |
CRIMINAL MINDS |
CBS |
9.2 |
14 |
10230 |
16 |
5.1 |
14498 |
|
16 |
EXTREME MAKEOVER:HOME ED. |
ABC |
8.6 |
13 |
9529 |
13 |
5.2 |
14710 |
|
16 |
RULES OF ENGAGEMENT |
CBS |
8.6 |
13 |
9573 |
19 |
4.8 |
13566 |
|
18 |
60 MINUTES |
CBS |
8.5 |
14 |
9447 |
20 |
4.6 |
13049 |
|
18 |
HEROES |
NBC |
8.5 |
13 |
9511 |
16 |
5.1 |
14417 |
|
20 |
SURVIVOR: FIJI |
CBS |
8.4 |
13 |
9413 |
13 |
5.2 |
14668 |
|
21 |
COLD CASE |
CBS |
8.2 |
12 |
9168 |
20 |
4.6 |
13135 |
|
22 |
SHARK |
CBS |
8.1 |
14 |
9053 |
25 |
4.2 |
11878 |
|
22 |
UNIT, THE |
CBS |
8.1 |
12 |
9043 |
22 |
4.5 |
12866 |
|
24 |
BROTHERS & SISTERS |
ABC |
8.0 |
13 |
8875 |
26 |
4.1 |
11595 |
|
25 |
LAW AND ORDER:SVU |
NBC |
7.9 |
13 |
8837 |
26 |
4.1 |
11727 |
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending March 5 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
12.2 |
15983 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
11.9 |
15549 |
|
3 |
SMARTER THAN 5TH TUE-2/27(S) |
FOX |
11.2 |
14591 |
|
4 |
AMERICAN IDOL THU SP-3/1(S) |
FOX |
10.5 |
13729 |
|
5 |
SMARTER THAN 5TH WED-2/28(S) |
FOX |
9.7 |
12726 |
|
6 |
SMARTER THAN 5TH GRADER |
FOX |
9.4 |
12215 |
|
7 |
DESPERATE HOUSEWIVES |
ABC |
7.4 |
9672 |
|
8 |
HEROES |
NBC |
6.5 |
8437 |
|
9 |
LOST |
ABC |
5.7 |
7412 |
|
10 |
CSI: MIAMI |
CBS |
5.6 |
7348 |
|
11 |
TWO AND A HALF MEN |
CBS |
5.4 |
7087 |
|
12 |
EXTREME MAKEOVER:HOME ED. |
ABC |
5.3 |
6960 |
|
13 |
SURVIVOR: FIJI |
CBS |
5.0 |
6557 |
|
14 |
DEAL OR NO DEAL-MON |
NBC |
4.9 |
6341 |
|
15 |
24 |
FOX |
4.8 |
6320 |
|
15 |
RULES OF ENGAGEMENT |
CBS |
4.8 |
6230 |
|
17 |
BROTHERS & SISTERS |
ABC |
4.6 |
6055 |
|
18 |
CSI |
CBS |
4.4 |
5690 |
|
18 |
CSI: NY |
CBS |
4.4 |
5751 |
|
18 |
FAMILY GUY |
FOX |
4.4 |
5802 |
|
21 |
LAW AND ORDER:SVU |
NBC |
4.2 |
5472 |
|
21 |
SIMPSONS |
FOX |
4.2 |
5438 |
|
23 |
SUPERNANNY |
ABC |
4.1 |
5411 |
|
24 |
GREY'S ANATOMY-THU 9PM |
ABC |
4.0 |
5190 |
|
24 |
PRISON BREAK |
FOX |
4.0 |
5177 |
|
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending March 5 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+ (000) |
|
1 |
FEA MAS BELLA M-F |
UNI |
23.6 |
5329 |
|
2 |
DUELO DE PASIONES M-F |
UNI |
17.8 |
3702 |
|
3 |
BAILANDO BODA SUENOS SUN |
UNI |
17.1 |
3488 |
|
4 |
MUNDO DE FIERAS M-F |
UNI |
16.8 |
3560 |
|
5 |
AQUI Y AHORA-THU |
UNI |
15.2 |
3028 |
|
6 |
LO QUE NO VIO P NTRO2/27(S)-02/27/2007 |
UNI |
14.3 |
2588 |
|
7 |
DON FRANCISCO PRESENTA-WE |
UNI |
13.6 |
2511 |
|
7 |
SABADO GIGANTE-SAT |
UNI |
13.6 |
2654 |
|
9 |
CASOS VIDA R: ED. ESP FRI |
UNI |
12.7 |
2496 |
|
10 |
CRISTINA-MON |
UNI |
12.4 |
2473 |
|
11 |
HORA PICO-SUN |
UNI |
11.5 |
2151 |
|
12 |
CASOS FAMILIA ED ESP SAT |
UNI |
10.8 |
2116 |
|
13 |
VIUDA DE BLANCO M-F |
TEL |
8.2 |
1514 |
|
14 |
MARINA M-F |
TEL |
7.1 |
1376 |
|
15 |
ZORRO M-F |
TEL |
6.8 |
1351 |
|
16 |
CINE LAS ESTREL1 SUN |
TF |
6.1 |
1415 |
|
17 |
CINE LAS ESTREL2 SUN |
TF |
5.0 |
1163 |
|
17 |
FUTBOL LIGA MEX SAT |
TF |
5.0 |
986 |
|
19 |
CINE LAS ESTREL2 SAT |
TF |
4.9 |
1191 |
|
19 |
DECISIONES M-F |
TEL |
4.9 |
911 |
|
21 |
CINE LAS ESTREL1 M-THU |
TF |
4.4 |
919 |
|
22 |
MARAV MUNDO DISNEY 3/4(S)-03/04/2007 |
TEL |
4.1 |
865 |
|
23 |
CINE MILLONARIO |
TEL |
4.0 |
731 |
|
24 |
SOLO BOXEO TECATE FRI |
TF |
3.2 |
606 |
|
25 |
QUE DICE LA GENTE M-F |
TF |
2.9 |
553 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending March 5 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+(000) |
|
1 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.1 |
1462 |
|
2 |
AMERICAN IDOL-TUESDAY |
FOX |
7.7 |
1481 |
|
3 |
AMERICAN IDOL THU SP-3/1(S)-03/01/2007 |
FOX |
7.4 |
1424 |
|
4 |
SMARTER THAN 5TH WED-2/28(S)-02/28/2007 |
FOX |
6.8 |
1352 |
|
5 |
SMARTER THAN 5TH TUE-2/27(S)-02/27/2007 |
FOX |
6.7 |
1295 |
|
6 |
SMARTER THAN 5TH GRADER |
FOX |
6.4 |
1378 |
|
7 |
DESPERATE HOUSEWIVES |
ABC |
5.5 |
1002 |
|
8 |
FRIDAY NIGHT SMACKDOWN |
CW |
5.2 |
1083 |
|
9 |
HEROES |
NBC |
4.6 |
885 |
|
9 |
FAMILY GUY |
FOX |
4.6 |
799 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending March 5 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
21.4 |
4557 |
|
2 |
AMERICAN IDOL-WEDNESDAY |
FOX |
20.0 |
3964 |
|
3 |
AMERICAN IDOL THU SP-3/1 |
FOX |
18.3 |
3626 |
|
4 |
SMARTER THAN 5TH TUE-2/27 |
FOX |
16.8 |
3666 |
|
5 |
SMARTER THAN 5TH WED-2/28 |
FOX |
14.5 |
2872 |
|
6 |
38TH NAACP IMAGE AWARDS |
FOX |
13.9 |
2579 |
|
7 |
SMARTER THAN 5TH GRADER |
FOX |
12.7 |
2630 |
|
8 |
CSI: NY |
CBS |
11.2 |
1953 |
|
9 |
BUILDING A DREAM-2/26 |
ABC |
10.9 |
1911 |
|
10 |
GIRLFRIENDS |
CW |
10.3 |
2041 |
|
* Ratings based on 13.45 million African American TV homes.
Source: Nielsen Media Research |
|
NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending Feb. 25 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX NASCAR NEXTEL CUP |
FOX |
AUTOCLUB 500 PRES BY Q |
6.7 |
13 |
7500 |
11707 |
|
2 |
FOX NEXTEL CUP WNNRS CIRC |
FOX |
|
6.1 |
10 |
6842 |
10864 |
|
3 |
FRIDAY NIGHT SMACKDOWN |
CW |
|
3.3 |
6 |
3624 |
5423 |
|
4 |
NCAA BASKETBALL-SUN-2 |
CBS |
WISCONSIN AT OHIO STATE |
2.6 |
5 |
2893 |
3894 |
|
5 |
WGC MATCH PLAY GOLF-SUN(S)-02/25/2007 |
NBC |
|
2.1 |
4 |
2333 |
2868 |
|
6 |
NBA ON ABC-SUN 2 |
ABC |
CLEVELAND AT MIAMI |
2.0 |
4 |
2243 |
2717 |
|
7 |
NBA ON ABC-SUN 1 |
ABC |
CHICAGO AT DETROIT |
1.9 |
4 |
2067 |
2579 |
|
8 |
NCAA BASKETBALL-SAT-2 |
CBS |
FLORIDA AT LSU |
1.9 |
4 |
2134 |
2754 |
|
9 |
WGC MATCH PLAY GOLF-SAT(S)-02/24/2007 |
NBC |
|
1.6 |
4 |
1780 |
2113 |
|
10 |
NCAA BASKETBALL-SUN |
CBS |
LOUISVILLE AT UCONN |
1.5 |
4 |
1667 |
2044 |
|
11 |
NCAA BASKETBALL-SAT-1 |
CBS |
PITTSBURGH AT GEORGETOWN |
1.4 |
4 |
1596 |
1916 |
|
12 |
NCAA BASKETBALL-SUN-1 |
CBS |
DUKE AT SJU/HOU AT MEMPHIS |
1.4 |
3 |
1575 |
1897 |
|
13 |
NCAA BASKETBALL-SAT |
CBS |
OKLAHOMA ST AT TEXAS TECH |
1.2 |
3 |
1288 |
1642 |
|
14 |
ABC NCAA BASKETBALL-SAT. |
ABC |
VARIOUS TEAMS AND TIMES |
1.0 |
2 |
1101 |
1409 |
|
15 |
POKER AFTER DARK MO-SAT |
NBC |
|
0.9 |
5 |
956 |
1071 |
|
16 |
NBC SPORTS SPECIAL 2/25(S)-02/25/2007 |
NBC |
SI FOR KIDS |
0.9 |
2 |
1031 |
1183 |
|
17 |
FUTBOL LIGA MEXICANA SUN |
UNI |
UNAM VS CRUZ AZUL |
0.8 |
2 |
855 |
1369 |
|
18 |
FUTBOL LIGA MEX SAT |
TF |
NECAXA VS GUADALAJARA |
0.6 |
1 |
615 |
1117 |
|
19 |
FUTBOL LIGA MEX WED |
TF |
GUADALAJARA VS MONTERREY |
0.5 |
1 |
584 |
944 |
|
20 |
FUTBOL LIGA MEXICAN SUN |
TF |
AMERICA VS SANTOS |
0.5 |
1 |
583 |
952 |
|
21 |
SOLO BOXEO TECATE FRI |
TF |
AYALA V BANKS/RUSSELL V ZEPEDA |
0.4 |
1 |
453 |
617 |
|
22 |
WWE - RAW 2/24(S)-02/24/2007 |
TEL |
|
0.3 |
1 |
327 |
532 |
|
23 |
BODOGFIGHT TUE 11PM |
PAX |
|
0.2 |
0 |
211 |
238 |
|
24 |
BODOGFIGHT SAT 11PM |
PAX |
|
0.2 |
0 |
245 |
309 |
|
25 |
BOXEO TELEMUNDO |
TEL |
SANTOS VS MELENDEZ |
0.2 |
1 |
233 |
305 |
|
26 |
SABADO DE FUTBOL |
TEL |
PSV EINDHOVEN VS GRONINGEN |
0.2 |
0 |
191 |
250 |
|
27 |
FLM SAT 1 |
AZA |
MONARCAS VS TOLUCA |
0.1 |
0 |
141 |
192 |
|
28 |
FLM SUN 1 |
AZA |
QUERETARO VS MONTERREY |
0.1 |
0 |
71 |
<< |
|
29 |
FLM SUN 2 |
AZA |
U.A. DE G. VS PACHUCA |
0.1 |
0 |
113 |
<< |
|
30 |
FUTBOL TELEMUNDO |
TEL |
STUTTGART VS HERTHA BSC |
0.1 |
0 |
89 |
<< |
|
* Note: The chart for the week ended Sept. 3 was delayed.
Source: Nielsen Media Research |
