![]() |
|
Fox's 'Idol' chills the rest of primetime In time of repeats, it easily tops other networks Mar 14, 2007 While the other networks have slipped into March rerun mode, Fox is on a hot streak that has seen it move into a tie with CBS for first place for the season among adults 18-49. Last week the network had seven top 10 shows among 18-49s for the first time since 1991. And last night, it obliterated the rerun-heavy Big Four networks with a two-hour edition of “American Idol.” “Idol” averaged an 11.5 18-49 rating, according to Nielsen overnights. That was well ahead of the 7.1 combined rating averaged by ABC, CBS, NBC and the CW, which had only three original episodes between them during “Idol’s” 8 to 10 p.m. block. It also finished some 5 million ahead of the Big Four combined among total viewers, averaging 29.4 million total viewers. It’s worth noting that “Idol’s” rating was actually down 15 percent from the same night last year in 18-49s, when the show averaged a 13.5. But it seems there’s a cause for that: the start of daylight savings time three weeks earlier than usual and unseasonably warm weather on the East Coast, which drew many people away from their television sets. Fox points out that there was a 12 percent decrease in persons using television among 18-49s last night compared with the same night the year before. The networks also saw a decline in PUT levels on Monday night, too, a trend that bears watching. The network also points out that last night’s supersized episode, which combined the male and female finalists for the first time, was up 5 percent over last week’s Tuesday show to a 10.9. Fox finished the night with an 11.5 average rating and a 31 share. CBS was second at 2.5/7, NBC third at 2.1/6, Univision fourth at 1.7/5, ABC fifth at 1.6/4 and CW sixth at 0.9/3.
|
||||||||||||||||||||||||||||||||||