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Big deal: NBC's 'Apprentice' perks up Averages a 2.7 in 18-49s in new 10 p.m. timeslot Mar 5, 2007 Last year Donald Trump’s “Apprentice” got a nice lift from “Deal or No Deal” on Monday nights. This year “Deal’s” move to Sunday helped The Donald to his best outing in over a month. “Apprentice” averaged a 2.7 adults 18-49 rating in its new 10 p.m. timeslot last night, according to Nielsen overnights, its best rating since Jan. 28. Since then, the show has been in a slump, airing against tough competition on ABC and CBS including the Grammy Awards and “Desperate Housewives.” And it hadn’t gotten much help from its fading lead-in, “Grease: You’re the One That I Want,” which dipped to a 2.0 in its last pre-“Apprentice” outing last month. The latter had been preempted two of the last five weeks to avoid airing against the Super Bowl and Academy Awards. Those disappointing ratings prompted NBC to institute a mini-makeover on the night, moving “Apprentice” to 10 p.m. and inserting “Deal” at 9 p.m. “Crossing Jordan” moves to Wednesday nights to take “Deal’s” place. “Deal” provided a much stronger lead-in, averaging a 3.3 rating and tying for third in the timeslot with CBS. “Apprentice” retained 82 percent of that lead-in and grew a tiny bit, from a 2.6 to a 2.7, in its second half hour. Still, the show remains down from last year at a 3.2 season average, and it finished a distant third in the timeslot last night behind ABC’s “Brothers & Sisters” and CBS’s “Without a Trace.” Meanwhile, ABC was first for the night among viewers 18-49 with a 5.1 average rating and a 13 share. CBS was second at 3.3/8, Fox third at 3.1/8, NBC fourth at 2.4/6, Univision fifth at 1.4/4 and CW sixth at 0.9/2. CBS was third at 8 p.m. with a 3.7 for “The Amazing Race,” NBC fourth with a 1.8 for “Grease: You’re the One That I Want,” Univision fifth with a 1.4 for “Bailando por la Boda de Mis Suenos” and CW sixth with a 0.9 for the first half of an “America’s Next Top Model” repeat.
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