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A decent drive-by for 'Black Donnellys' New NBC drama pulls a 3.5 in 18-49s, up 35 percent Feb 27, 2007 NBC saw mixed results for the premiere of “The Black Donnellys” last night. On the one hand, the show bettered last week’s rating for former timeslot occupant “Studio 60 on the Sunset Strip” by 35 percent. On the other, “Donnellys” showed an alarming dip in its second half and was nowhere near the rating “Studio 60” drew in its premiere last September. “Donnellys” averaged a 3.5 adults 18-49 rating last night at 10 p.m., according to Nielsen overnights, up 35 percent over last week’s series-low 2.6 for “Studio 60.” But that debut rating was partially inflated by runover from “Donnellys’” lead-in, “Heroes,” which ran to 10:03 p.m. last night. In its second half hour, the Irish mob drama dipped from a 4.1 to a 2.8, a decline of 32 percent. Also, “Donnellys” was nowhere near the 5.0 that “Studio 60” averaged in its September debut, despite having a stronger lead-in. (“Heroes” debuted a week later.) The big question now is how “Donnellys” will perform in its second week. It never bodes well for a show to see a big decline in its second half hour, no matter how strong its lead-in. But if “Donnellys” can continue to outrate “Studio 60,” NBC may be satisfied with that, at least for a bit. The network did manage to win the night, something that “Studio 60’s” low numbers had been preventing the past few weeks. NBC averaged a 4.9 average rating and a 12 share in 18-49s on a close night. CBS was second at 4.7/12, Fox third at 4.4/11, ABC fourth at 3.8/10, Univision fifth at 1.6/4 and CW sixth at 1.1/3.
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