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A stinker sendoff for NBC's 'Studio 60' Once promising drama pulls series-low 2.6 in 18-49s Feb 20, 2007 What was once the most anticipated new show of the season left the air with a whimper last night for an extended and perhaps permanent hiatus. “Studio 60 on the Sunset Strip” fell to a series-low 2.6 adults 18-49 rating, according to Nielsen overnights, finishing 0.1 behind ABC’s struggling “What About Brian” in the 10 p.m. timeslot. That was 0.2 behind its 2.8 overnight last week, its previous season low. And it was 24 percent below “Strip’s” 3.4 season-to-date average. The recent ratings decline has come as the drama about life at a “Saturday Night Live”-style late-night show changed its focus from Hollywood insider stuff to romance. Next week NBC is replacing “Strip” with midseason drama “The Black Donnellys.” The network originally had planned to begin airing “Donnellys” on March 5, allowing “Strip” to finish out the February sweeps in the valuable post-“Heroes” timeslot. But after “Strip” continued to slide in recent weeks, NBC decided to move “Donnellys” in before “Heroes” moved to repeats. Whether “Strip” will return at all now seems questionable. NBC has not announced a return date for the program, saying only that it will be back later this season. Unless “Donnellys” really bombs, “Strip” won’t resurface on Monday. The network has a powerful lineup in the 8-10 p.m. slots, yet “Strip” is now losing more than half its lead-in and pulling the longtime No. 1 network on Mondays down to second or third. At the least, it seems a sure bet that “Strip,” which was created by “West Wing’s” Aaron Sorkin and boasted an A-list, expensive cast, will not be back next year. Indeed, last night CBS finished first among 18-49s with a 4.8 average rating and a 12 share. It was followed closely by NBC at 4.5/11 and Fox at 4.4/11, with ABC fourth at 3.3/8, Univision fifth at 1.7/4 and CW sixth at 1.1/3.
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