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Your client doing Vegas on New Year's Called America's Party, it's the city's big blast Dec 18, 2006 Las Vegas officials call their annual New Year’s Eve citywide celebration America’s Party. This year’s bash will be televised, noting the stroke of midnight in each time zone as the new year rolls across the country from New York to Los Angeles. Sponsors are underwriting many of the events. To find out how to get your client’s message in front of New Year’s Eve revelers in Las Vegas, read on. This is one in a Media Life series on buying the new out-of-home venues. They appear weekly. Fast Facts What Who How it works Sponsored events range from a public pyrotechnic display launched from hotel rooftops to a ticketed concert. The four-and-a-half-hour live concert, dubbed "CD USA," will feature Smash Mouth, All American Rejects, Chicago and other bands performing on two stages on Fremont Street. It will be shown on a 1,500-foot long screen at the concert site and broadcast nationwide on DirecTV.
--A 10-foot-by-10-foot space reserved on the street for interaction with party-goers, product displays in all green rooms and VIP tents, 20 tickets to America’s Party concert, and a page in the program for $30,000 --Street space, VIP product displays, 20 tickets, a page in the program and street teams that can be utilized for sampling for $40,000 --Product displays in green rooms and VIP tents, 25 tickets, a program page, street teams, branding at the main entrance, six canopy banner signs, and logo on the event canopy for $50,000 --All of the above, including 35 tickets, for $80,000 --All of the above, plus staff in the green room, for $100,000.
Markets Numbers Attendance at the concert and other Fremont Street events, which are ticketed, is expected to be 18,000, says Live2Net vice president Marc Jay. “This is the biggest private party in America that night.” How it is measured Events on Fremont Street are ticketed, and gate counts are used to measure impressions. Research What product categories do well Demographics “With the live audience we’re going to find mainly 25- to 34-year-olds,” says Eric Shanks, executive vice president entertainment at DirecTV, one of this year's sponsors. “Then we’ve thrown Chicago into the mix, which is going to get a lot of people both old and young.” Making the buy Who’s already sponsoring New Year’s Eve in Las Vegas What they’re saying Web site info
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