![]() |
|
Rising audiences for 'Earl' and 'Office' NBC sitcoms hit season highs in adults 18-49 Jan 12, 2007 Since CBS’s “Survivor” went on its traditional midseason hiatus in mid-December, NBC’s 8 p.m. sitcoms have been reaping the benefits of a less-competitive timeslot. “My Name is Earl” and “The Office” grew for the second straight week, both hitting season highs, as they also won the timeslot for the second straight week. “Earl” averaged a 4.7 adults 18-49 Nielsen overnight rating, its best since last spring, at 8 p.m. “The Office” built to an impressive 5.0 at 8:30 p.m., a season high and its best since one year ago. “Earl” was up 9 percent over last week’s 4.3, while “Office” jumped 16 percent over the previous week’s 4.3. Season to date, the shows are up nearly 50 percent over the network’s average in the same timeslot a year ago. Among total viewers, “Office” had its best outing in a year, with 10.2 million, while “Earl” had its best showing since March, with 10.9 million. NBC seems to be benefiting from the absence of “Survivor.” Last night CBS averaged a 2.7 among 18-49s in the timeslot, or half of what “Survivor” usually does. NBC does not, however, seem to be stealing viewers from ABC timeslot competitor “Ugly Betty,” which was up week to week in 18-49s. It may well be that “Survivor” viewers who usually record the NBC sitcoms are watching them live, as both shows are popular among viewers with digital video recorder. This is a promising development for NBC as “Survivor” gets ready to return in a few weeks. With that show weakening significantly in its most recent season, it’s possible these new viewers won’t migrate back to CBS. Meanwhile, with its first new “Grey’s Anatomy” in weeks, ABC took first for the night among viewers 18-49 with a 5.7 average rating and a 15 share last night. NBC finished second at 4.4/11, CBS third at 3.0/8, Univision fourth at 1.8/5, Fox fifth at 1.8/4 and CW sixth at 1.7/4.
|
||||||||||||||||||||||||||||||||||