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Booty: 'People's Choice' wins for CBS Bless the buzz over 'Pirates of the Caribbean' Jan 10, 2007 “Pirates of the Caribbean: Dead Man’s Chest” was 2006’s biggest box office hit, and its success is carrying into 2007 as well. With “Pirates” winning four "People’s Choice" awards, including three for star Johnny Depp, the awards show posted a solid ratings increase over last year. The two-hour Golden Globes pre-cursor averaged a 7.6 household rating and 3.6 among adults 18-49, according to Nielsen overnights. That was up 13 percent in households over last year’s 6.7 and a 6 percent increase in 18-49s over last year’s 3.4. Though the "People’s Choice Awards" finished second in both the 9 p.m. and 10 p.m. hour, it did so against stronger competition than last year, as Fox’s hit “House” was up an impressive 28 percent over the same night last year. The public gets to vote on the "People’s Choice Awards," and an impressive array of stars show up to accept the prizes. In addition to Depp, last night Halle Berry, Robin Williams, Jennifer Aniston, Charlie Sheen and more were on hand to pick up awards. The reason for the awards show’s jump seems to be in large part the continued allure of “Pirates.” As evidenced by the rise in households, the movie has been especially popular with families. The campiness of Depp’s performance appeals to parents, and kids love anything to do with pirates. The movie didn’t receive great reviews from critics, but it has had an effect on pop culture, driving everything from increases in pirate Halloween costumes to award show ratings. Meanwhile, “House” was all Fox needed to finish first last night among 18-49s, as back-to-back episodes lifted the network to a dominant 5.5 rating and a 14 share. NBC finished second at 3.8/10, CBS third at 3.3/9, ABC fourth at 2.1/6, Univision fifth at 1.7/5 and CW sixth at 0.8/2.
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