There seems to be one timeslot that every network struggles with. CBS can’t find a winner Tuesdays at 10 p.m. Thursdays at 9 p.m. have been a weak spot for Fox for years. ABC is a dead zone Monday at 10 p.m.
Now NBC seems to be having the same problem with Wednesday at 10 p.m., a slot it long dominated with “Law & Order.” Since it moved “L&O” last spring to make way for the failed drama “Heist,” NBC has become a non-factor.
It started the season with “Kidnapped” at 10 p.m. Wednesday. That lasted less than a month. Now “Medium,” the Patricia Arquette drama that was a solid performer on Mondays last year, is struggling there.
Since “Medium” premiered four weeks ago, it has averaged a 3.3 adults 18-49 rating, down 20 percent from last season’s 4.1 average.
The show’s ratings began slipping near the end of last season, but it still averaged a 3.8 for its May finale. The Wednesday premiere two weeks ago averaged a 3.5, and it slid to a 3.1 last week, its most recent outing.
It’s facing less competition in this timeslot, too, airing against “CSI: NY,” the lowest-rated show in the “CSI” franchise, and ABC’s failed drama “The Nine.” “Medium” aired opposite “CSI: Miami” and ABC’s “Monday Night Football” in its old timeslot.
The problem may not be so much with “Medium” as with its new timeslot. “L&O” aired there for more than a decade, and thus even though it moved, people still expect to see the veteran cops show there.
When they see something else airing there instead, they may click the TV off right away or surf over to cable, where you can catch “L&O” any time of day.
Certainly NBC saw the same problem with “Kidnapped,” the well-reviewed serial drama that averaged just a 2.3 in three Wednesday episodes.
In two months, things are going to get even tougher in the timeslot. That’s when ABC moves “Lost,” its hit Wednesday drama, from 9 p.m. to 10 p.m. Opposite the new, much tougher competition, “Medium” could see even more falloff.
Meanwhile, in broadcast ratings for the week ended Dec. 10:
Top five (18-49s): 1. NBC’s “Sunday Night Football” 8.0; 2. CBS’s “CSI” 7.8; 3. NBC’s “Heroes” 6.5; 4. NBC’s “E.R.” 5.5; 5. CBS’s “Survivor: Cook Islands” 5.3
Top five (total viewers): 1. CBS’s “CSI” 21.35 million; 2. NBC’s “Sunday Night Football” 19.89 million; 3. NBC’s “Deal or No Deal” 17.38 million; 4. CBS’s “60 Minutes” 15.83 million; 5. CBS’s “Survivor: Cook Islands” 15.72 million
Bottom five (18-49s): Tie-95. CW’s “Girlfriends,” “America’s Next Top Model Encore” and “Veronica Mars” 0.9; Tie-98. CW’s “Everybody Hates Chris,” “All of Us” and “The Game” 0.8; 101. NBC’s “Heroes, Sunday 8 p.m.” 0.6
Bottom five (total viewers): 97.CW’s “Girlfriends” 2.13 million; 98. CW’s “America’s Next Top Model Encore” 2.09 million; 99. CW’s “Veronica Mars” 2.06 million; 100. CW’s “All of Us” 1.94 million; 101. CW’s “The Game” 1.86 million
Show on the rise: “America’s Next Top Model” CW, Wednesday 8 p.m. The season finale was the best in series history in 18-34s and 18-49s and boosted the new network to its best-ever night in 18-34s.
Show on the decline: “Rudolph the Red-Nosed Reindeer” CBS, Friday 8 p.m. The annual show was down from last year, when it aired on the final Wednesday of sweeps, from a 5.2 to a 4.5, a decline of 13 percent. But airing on little-watched Friday never helps.
|
PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Dec. 10 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
7.5 |
8300 |
12 |
4.1 |
11730 |
11 |
3.5 |
4610 |
10 |
|
NBC |
6.6 |
7350 |
11 |
3.6 |
10240 |
9 |
3.8 |
4980 |
10 |
|
ABC |
5.3 |
5940 |
9 |
2.9 |
8360 |
8 |
2.9 |
3770 |
8 |
|
FOX |
3.9 |
4380 |
6 |
2.1 |
6060 |
5 |
2.4 |
3150 |
7 |
|
CW |
2.4 |
2660 |
4 |
1.3 |
3600 |
3 |
1.4 |
1890 |
4 |
|
UNI |
2.0 |
2240 |
3 |
1.3 |
3640 |
3 |
1.5 |
2020 |
4 |
|
TEL |
0.5 |
600 |
1 |
0.3 |
900 |
1 |
0.4 |
550 |
1 |
|
PAX |
0.4 |
490 |
1 |
0.2 |
640 |
1 |
0.1 |
160 |
0 |
|
TF |
0.4 |
400 |
1 |
0.2 |
570 |
1 |
0.3 |
360 |
1 |
|
AZA |
0.1 |
80 |
0 |
0.0 |
110 |
0 |
0.1 |
70 |
0 |
|
* Each rating point is equivalent to 1.114 million homes
Source: Nielsen Media Research |
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Dec. 10 |
|
Network |
Households |
People 2+ |
Adults 18-49 |
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
8.2 |
9160 |
13 |
4.5 |
12860 |
12 |
3.9 |
5040 |
10 |
|
ABC |
7.4 |
8210 |
12 |
4.0 |
11450 |
10 |
4.0 |
5250 |
11 |
|
NBC |
6.7 |
7410 |
11 |
3.6 |
10340 |
9 |
3.8 |
4910 |
10 |
|
FOX |
5.2 |
5800 |
8 |
2.9 |
8120 |
7 |
3.0 |
3900 |
8 |
|
CW |
2.3 |
2540 |
4 |
1.2 |
3530 |
3 |
1.5 |
1920 |
4 |
|
UNI |
1.9 |
2110 |
3 |
1.2 |
3360 |
3 |
1.5 |
1920 |
4 |
|
TEL |
0.5 |
590 |
1 |
0.3 |
840 |
1 |
0.4 |
500 |
1 |
|
PAX |
0.4 |
480 |
1 |
0.2 |
610 |
1 |
0.1 |
180 |
0 |
|
TF |
0.4 |
430 |
1 |
0.2 |
640 |
1 |
0.3 |
410 |
1 |
|
AZA |
0.1 |
100 |
0 |
0.1 |
160 |
0 |
0.1 |
100 |
0 |
|
* Each rating point is equivalent to 1. 114 million homes
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Dec. 10 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
14.2 |
21 |
15872 |
1 |
8.2 |
23253 |
|
2 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
12.8 |
20 |
14208 |
2 |
7.0 |
19895 |
|
3 |
60 MINUTES |
CBS |
10.5 |
17 |
11746 |
4 |
5.6 |
15830 |
|
4 |
DEAL OR NO DEAL-MON |
NBC |
10.4 |
16 |
11533 |
3 |
6.1 |
17375 |
|
5 |
SURVIVOR: COOK ISLANDS |
CBS |
9.5 |
15 |
10574 |
5 |
5.5 |
15722 |
|
6 |
SHARK |
CBS |
9.3 |
15 |
10322 |
9 |
4.9 |
13982 |
|
7 |
WITHOUT A TRACE |
CBS |
9.1 |
16 |
10130 |
9 |
4.9 |
13891 |
|
8 |
CRIMINAL MINDS |
CBS |
9.0 |
14 |
10017 |
9 |
4.9 |
13847 |
|
9 |
HEROES |
NBC |
8.9 |
13 |
9888 |
6 |
5.3 |
14945 |
|
10 |
COLD CASE |
CBS |
8.8 |
13 |
9823 |
7 |
5.0 |
14054 |
|
11 |
CSI: NY |
CBS |
8.4 |
14 |
9368 |
13 |
4.5 |
12658 |
|
11 |
EXTREME MAKEOVER:HOME ED. |
ABC |
8.4 |
13 |
9374 |
7 |
5.0 |
14211 |
|
13 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
8.1 |
13 |
9010 |
13 |
4.5 |
12812 |
|
14 |
E.R. |
NBC |
7.9 |
13 |
8834 |
17 |
4.2 |
12024 |
|
15 |
CSI: MIAMI |
CBS |
7.8 |
13 |
8712 |
19 |
4.1 |
11577 |
|
16 |
AMAZING RACE 10 |
CBS |
7.7 |
11 |
8626 |
13 |
4.5 |
12725 |
|
17 |
TWO AND A HALF MEN |
CBS |
7.6 |
11 |
8422 |
19 |
4.1 |
11546 |
|
18 |
HOUSE |
FOX |
7.5 |
12 |
8407 |
17 |
4.2 |
11771 |
|
19 |
GREY'S ANATOMY-THU 9PM |
ABC |
7.3 |
11 |
8157 |
24 |
3.7 |
10548 |
|
20 |
BROTHERS & SISTERS |
ABC |
7.1 |
11 |
7947 |
24 |
3.7 |
10398 |
|
20 |
NCIS |
CBS |
7.1 |
11 |
7953 |
21 |
3.9 |
10987 |
|
22 |
BOSTON LEGAL |
ABC |
6.9 |
11 |
7672 |
26 |
3.6 |
10166 |
|
22 |
LAW AND ORDER:SVU |
NBC |
6.9 |
11 |
7679 |
26 |
3.6 |
10082 |
|
24 |
LAW AND ORDER |
NBC |
6.8 |
12 |
7597 |
26 |
3.6 |
10228 |
|
25 |
FOOTBALL NT AMERICA PT 3 |
NBC |
6.7 |
11 |
7481 |
26 |
3.6 |
10306 |
|
25 |
RUDOLPH-RED-NOSE-REINDEER(S) |
CBS |
6.7 |
12 |
7428 |
12 |
4.6 |
12945 |
|
Source: Nielsen Media Research |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending Dec. 10 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
8.0 |
10495 |
|
2 |
CSI |
CBS |
7.8 |
10246 |
|
3 |
HEROES |
NBC |
6.5 |
8439 |
|
4 |
E.R. |
NBC |
5.5 |
7128 |
|
5 |
SURVIVOR: COOK ISLANDS |
CBS |
5.3 |
6978 |
|
6 |
EXTREME MAKEOVER: HOME ED. |
ABC |
5.2 |
6842 |
|
7 |
DEAL OR NO DEAL-MON |
NBC |
5.1 |
6693 |
|
7 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
5.1 |
6705 |
|
9 |
HOUSE |
FOX |
4.6 |
6057 |
|
10 |
FROSTY THE SNOWMAN (S) |
CBS |
4.5 |
5829 |
|
10 |
RUDOLPH-RED-NOSE-REINDEER(S) |
CBS |
4.5 |
5870 |
|
12 |
MY NAME IS EARL |
NBC |
4.3 |
5559 |
|
13 |
SHARK |
CBS |
4.2 |
5492 |
|
14 |
AMAZING RACE 10 |
CBS |
4.1 |
5349 |
|
14 |
SIMPSONS |
FOX |
4.1 |
5327 |
|
16 |
BIGGEST LOSER 3 |
NBC |
4.0 |
5184 |
|
16 |
FOOTBALL NT AMERICA PT 3 |
NBC |
4.0 |
5210 |
|
16 |
GREY'S ANATOMY-THU 9PM |
ABC |
4.0 |
5219 |
|
16 |
SCRUBS |
NBC |
4.0 |
5270 |
|
20 |
BROTHERS & SISTERS |
ABC |
3.9 |
5157 |
|
20 |
CRIMINAL MINDS |
CBS |
3.9 |
5087 |
|
22 |
60 MINUTES |
CBS |
3.8 |
4975 |
|
22 |
CSI: NY |
CBS |
3.8 |
4996 |
|
22 |
SANTA CLAUS COMIN' TO TWN(S) |
ABC |
3.8 |
5020 |
|
22 |
SUPERNANNY |
ABC |
3.8 |
4944 |
|
Source: Nielsen Media Research |
|
SYNDICATION
Ranked on Households
Week Ending Dec. 3 |
|
# |
PROGRAMS |
Syndicator |
Households |
|
US Rtg% |
(000) |
|
1 |
ESPN NFL REGULAR SEASON |
ESP |
7.7 |
8632 |
|
1 |
WHEEL OF FORTUNE |
KIN |
7.7 |
8546 |
|
3 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.2 |
6876 |
|
4 |
JEOPARDY |
KIN |
5.9 |
6620 |
|
5 |
ENTERTAINMENT TONIGHT(AT) |
C/P |
5.6 |
6279 |
|
6 |
DR. PHIL SHOW (AT) |
KIN |
5.1 |
5693 |
|
7 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
4.8 |
5366 |
|
8 |
JUDGE JUDY (AT) |
C/P |
4.7 |
5281 |
|
9 |
CSI MIAMI-SYN (AT) |
KIN |
4.4 |
4905 |
|
10 |
SEINFELD (AT) |
SPT |
4.3 |
4774 |
|
11 |
WHEEL OF FORTUNE WKND |
KIN |
4.1 |
4594 |
|
12 |
SEINFELD-WKND (AT) |
SPT |
3.6 |
3956 |
|
13 |
LIVE WITH REGIS AND KELLY |
BV |
3.5 |
3937 |
|
14 |
FRIENDS (AT) |
WB |
3.4 |
3763 |
|
14 |
BUENA VISTA V |
BV |
3.4 |
3749 |
|
16 |
EVBDY LVS RAYMOND-WKD-SYN |
KIN |
3.1 |
3507 |
|
16 |
ENTERTAINMENT TONIGHT WKD |
C/P |
3.1 |
3436 |
|
18 |
THAT 70S SHOW-MF-SYN (AT) |
2/T |
3 |
3379 |
|
18 |
KING OF QUEENS-SYN (AT) |
SPT |
3 |
3321 |
|
18 |
MILLIONAIRE (AT) |
BV |
3 |
3320 |
|
21 |
INSIDE EDITION |
KIN |
2.9 |
3279 |
|
21 |
KING OF QUEENS-WKND (AT) |
SPT |
2.9 |
3234 |
|
21 |
JUDGE JOE BROWN (AT) |
C/P |
2.9 |
3231 |
|
21 |
PEOPLE'S COURT (AT) |
WB |
2.9 |
3191 |
|
25 |
INSIDER (AT) |
C/P |
2.8 |
3147 |
|
* Note: The chart for the week ended Sept. 3 was delayed.
Source: Nielsen Media Research |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending Dec. 10 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+ (000) |
|
1 |
FEA MAS BELLA M-F |
UNI |
22.5 |
5014 |
|
2 |
DON FRANCISCO PRESENTA-WE |
UNI |
17.5 |
3248 |
|
3 |
HERIDAS DE AMOR M-F |
UNI |
16.1 |
3229 |
|
4 |
MUNDO DE FIERAS M-F |
UNI |
15.9 |
3110 |
|
5 |
AUN HAY MAS HOMNJ RV12/10(S)-12/10/2006 |
UNI |
15.5 |
2875 |
|
6 |
NUESTRA NAVIDAD 06 12/8(S)-12/08/2006 |
UNI |
14.4 |
2527 |
|
7 |
CRISTINA-MON |
UNI |
14.3 |
2628 |
|
8 |
AQUI Y AHORA-THU |
UNI |
13.7 |
2408 |
|
9 |
VER PARA CREER-TUE |
UNI |
13.2 |
2672 |
|
10 |
FUTBOL LIGA MEX THUR |
TF |
12.6 |
2581 |
|
11 |
SABADO GIGANTE-SAT |
UNI |
12.1 |
2176 |
|
12 |
CASOS FAMILIA ED ESP SAT |
UNI |
9.4 |
1651 |
|
13 |
MARINA M-F |
TEL |
7.7 |
1324 |
|
14 |
VIUDA DE BLANCO M-F |
TEL |
7.2 |
1257 |
|
15 |
CINEMUNDO PREMIER |
TEL |
6.2 |
1352 |
|
16 |
AMOR MIO M-F |
TEL |
5.4 |
1027 |
|
17 |
DECISIONES M-F |
TEL |
5.1 |
881 |
|
18 |
AMORES M-F |
TEL |
4.9 |
858 |
|
19 |
CINE LAS ESTREL1 SUN |
TF |
4.7 |
1135 |
|
20 |
CINE LAS ESTREL2 SUN |
TF |
4.4 |
902 |
|
21 |
CINEMUNDO DEL SABADO |
TEL |
4.0 |
788 |
|
21 |
SEGURO Y URGENTE |
TEL |
4.0 |
753 |
|
23 |
CINE LAS ESTREL1 M-THU |
TF |
3.9 |
717 |
|
24 |
CINEMUNDO DEL SABADO II |
TEL |
3.4 |
558 |
|
25 |
SOLO BOXEO DE MILLER |
TF |
3.3 |
586 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending Dec. 10 |
|
# |
PROGRAMS |
Net |
NHTI |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
8.7 |
1490 |
|
2 |
FAMILY GUY |
FOX |
5.0 |
911 |
|
3 |
HEROES |
NBC |
4.9 |
796 |
|
4 |
EXTREME MAKEOVER:HOME ED. |
ABC |
4.8 |
1036 |
|
4 |
SIMPSONS |
FOX |
4.8 |
935 |
|
6 |
FRIDAY NIGHT SMACKDOWN |
CW |
4.7 |
980 |
|
7 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
4.5 |
794 |
|
8 |
FAMILY GUY-SUN 9:30P |
FOX |
4.4 |
889 |
|
8 |
HOUSE |
FOX |
4.4 |
681 |
|
10 |
AMERICAN DAD |
FOX |
4.3 |
853 |
|
* Nielsen Hispanic Television Index; ratings based on 11.63 million Hispanic TV homes.
Source: Nielsen Media Research |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending Dec. 10 |
|
# |
PROGRAMS |
Net |
P2+(000) |
|
1 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
|
3502 |
|
2 |
CSI |
CBS |
|
2162 |
|
3 |
SUNDAY NIGHT NFL PRE-KICK |
NBC |
|
2105 |
|
4 |
60 MINUTES |
CBS |
|
1871 |
|
5 |
AMERICA'S NEXT TOP MODEL |
CW |
|
2084 |
|
6 |
SHARK |
CBS |
|
1736 |
|
7 |
WITHOUT A TRACE |
CBS |
|
1707 |
|
8 |
BILLBOARD MUSIC AWARDS |
FOX |
|
1809 |
|
8 |
FOOTBALL NT AMERICA PT 3 |
NBC |
|
1749 |
|
10 |
CSI: MIAMI |
CBS |
|
1612 |
|
Source: Nielsen Media Research |
|
|
|
|
|
|
|
|
NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending Dec. 3 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
|
US Rtg% |
Shr |
(000) |
|
1 |
FOX NFL SUNDAY-NATIONAL |
FOX |
VARIOUS TEAMS AND TIMES |
17.8 |
32 |
19797 |
|
2 |
NBC SUNDAY NIGHT FOOTBALL |
NBC |
SEATTLE AT DENVER |
10.0 |
16 |
11139 |
|
3 |
FOX NFL SUNDAY-REGIONAL |
FOX |
VARIOUS TEAMS AND TIMES |
9.4 |
20 |
10430 |
|
4 |
CBS NFL SINGLE |
CBS |
VARIOUS TEAMS AND TIMES |
8.6 |
19 |
9562 |
|
5 |
ABC COLLEGE FTBL GM-LATE |
ABC |
USC AT UCLA |
7.3 |
15 |
8168 |
|
6 |
HOME DEPOT SEC CHAMP-CBS(S)-12/02/2006 |
CBS |
ARKANSAS VS FLORIDA |
4.5 |
8 |
5023 |
|
7 |
ICE WARS - 2006(S)-12/01/2006 |
CBS |
USA VS. THE WORLD |
4.4 |
7 |
4881 |
|
8 |
BIG 12 CHAMPIONSHIP(S)-12/02/2006 |
ABC |
NEBRASKA VS OKLAHOMA |
4.2 |
7 |
4690 |
|
9 |
ACC CHAMPIONSHIP(S)-12/02/2006 |
ABC |
WAKE FOREST VS GEORGIA TECH |
3.6 |
10 |
4012 |
|
10 |
FRIDAY NIGHT SMACKDOWN |
CW |
|
2.8 |
5 |
3134 |
|
11 |
HOME DEPOT CLLG FOOTBALL2 |
CBS |
ARMY VS NAVY |
2.3 |
6 |
2585 |
|
12 |
FUTBOL LIGA MEXICANA 12/3(S)-12/03/2006 |
UNI |
AMERICA VS GUADALAJARA |
1.8 |
3 |
2048 |
|
13 |
CUP OF RUSSIA: ISU GP FS(S)-12/03/2006 |
ABC |
|
1.5 |
3 |
1659 |
|
14 |
NCAA BASKETBALL-SAT |
CBS |
KENTUCKY AT UNC |
1.4 |
4 |
1505 |
|
15 |
FUTBOL LIGA MEX THUR |
TF |
GUADALAJARA VS AMERICA |
1.2 |
2 |
1388 |
|
16 |
FATHER/SON GOLF-SUN(S)-12/03/2006 |
NBC |
|
1.0 |
2 |
1099 |
|
17 |
FATHER/SON GOLF-SAT(S)-12/02/2006 |
NBC |
|
0.9 |
2 |
1052 |
|
18 |
FUTBOL LIGA MEXICANA SUN |
UNI |
TOLUCA VS PACHUCA |
0.9 |
2 |
981 |
|
19 |
NBC SPORTS SPECIAL 12/2-A(S)-12/02/2006 |
NBC |
BAJA 500 |
0.7 |
2 |
790 |
|
20 |
NBC SPORTS SPECIAL 12/2-B(S)-12/02/2006 |
NBC |
WORLD ADVENTURE |
0.7 |
2 |
817 |
|
21 |
NBC SPORTS SPECIAL 12/3-A(S)-12/03/2006 |
NBC |
USSA WOMAN GIANT SLALOM |
0.7 |
2 |
729 |
|
22 |
FLM WED 1 |
AZA |
PACHUCA VS TOLUCA |
0.4 |
1 |
442 |
|
23 |
WWE - RAW |
TEL |
|
0.3 |
|
