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ABC's sweeps
challenge:Hold the line


Tonight's 'Dancing' finale should bump it ahead

Nov 15, 2006

ABC has built a lead in the first week and a half of November sweeps. The question now is, with two of its biggest hits going off the air, whether that lead can hold.

The answer looks to be yes, barring a disastrous showing from new shows “Show Me the Money” and “Day Break.” The strength of the “Dancing with the Stars” finale, combined with the weakness of the other networks, should be enough to keep ABC ahead.

Through Sunday night, the most recent numbers available, ABC leads sweeps with a 4.1 average adults 18-49 rating and 11 share. NBC is second at 4.0/11, CBS third at 3.8/10, Fox fourth at 2.7/7, and the CW fifth at 1.4/4, tied with Univision. Sweeps ends two weeks from tonight, on Nov. 29.

Tonight, ABC will lengthen its lead to at least 0.2 rating points thanks to the “Dancing with the Stars” finale. All the network needs to do is stay close to NBC the next two weeks, and it will win. And if “Money,” which debuted last night and takes “Stars’” place, or “Lost” replacement “Break” takes off, ABC will win comfortably.

And ABC has other things in its favor. “Desperate Housewives” has been getting hot again on Sundays. Any ratings improvement will likely help lead-out “Brothers & Sisters,” which has settled at a respectable 5.2 rating range.

Plus, ABC still has several sweeps stunts left, including Barbara Walters’ two-part special “30 Mistakes in 30 Years.” Part one of that special airs Thursday after “Grey’s,” and it’s almost certain to better former timeslot occupant “Six Degrees.”

ABC’s other concern is whether NBC can catch up in the remaining two weeks. Unless “Sunday Night Football” paces far ahead of its season average, that appears unlikely.

Several new shows, including “Studio 60 on the Sunset Strip” and “Friday Night Lights,” continue to struggle but won’t be preempted during sweeps. Thursday stalwart “ER” has been sinking in recent weeks, as has Tuesday’s “Law & Order: Criminal Intent.”

NBC’s only chance is if football achieves season highs the next two weeks and Monday night hits “Deal or No Deal” and “Heroes” get season highs. Of course, considering how far back NBC was at this time last year, when it trailed sweeps leaders CBS and ABC by more than a full point, even if it doesn’t finish first, it will have had a very successful sweeps.

Meanwhile, in broadcast ratings for the week ended Nov. 12

Among adults 18-49, ABC led with a 4.2 rating and 11 share, followed by NBC at 3.8/10, CBS at 3.7/10, Fox at 2.9/8, CW at 1.5/4, Univision at 1.4/4, Telemundo and Telefutura tied at 0.4/1, and Azteca at 0.1/0.

Among adults 18-34, ABC won the week with 3.4/10, followed closely by NBC at 3.2/10, Fox at 2.9/9, CBS at 2.5/8, CW and Univision at 1.6/5, Telefutura and Telemundo both at 0.4/1, and Azteca at 0.1/0.

Among adults 25-54, ABC lead with a 4.9 rating, followed by CBS at 4.8, NBC at 4.3, Fox at 3.0, Univision and CW tied at 1.4, Telefutura and Telemundo tied at 0.3, and Azteca at 0.1.

Top five (18-49s): 1. ABC’s  “Desperate Housewives” 9.1; 2. ABC’s “Grey’s Anatomy” 8.6; 3. NBC’s “Sunday Night Football” 7.5; 4. ABC’s “Lost” 7.0; 5. CBS’s “CSI” 6.9

Top five (total viewers): 1. ABC’s “Desperate Housewives” 22.27 million; 2. ABC’s “Dancing with the Stars” 21.98 million; 3. CBS’s “CSI” 20.83 million; 4. ABC’s “Dancing with the Stars Results” 20.69 million; 5. ABC’s “Grey’s Anatomy” 20.65

Bottom five (18-49s): Tied-86. CW’s “Everybody Hates Chris,” “The Game,” and “Veronica Mars” 1.3; 89. CW’s “All of Us” 1.2; 90. CW’s “America’s Next Top Model Encore” 1.0; 91. Fox’s “Vanished” 0.9; CW’s “Smallville Encore” 0.6.

Bottom five (total viewers): 88. CW’s “The Game” 2.86 million; 89. CW’s “Veronica Mars” 2.75; 90. CW’s “All of Us” 2.75 million; 91. CW’s “America’s Next Top Model Encore” 2.01 million; 92. CW’s “Smallville” 1.63 million

Show on the rise: “House” Fox, Tuesday, 9 p.m. The second post-baseball hiatus episode of the hit medical series was up a point over the previous week to a 6.8, in line with its pre-baseball levels.

Show on the decline: “All of Us” CW, Monday 8:30 p.m. The show is the lowest-rated of the CW’s four lukewarm Monday comedies, averaging a 1.2 rating and finishing No. 89 last week, ahead of just one original program (Fox’s “Vanished”).

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Nov. 12

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.1

9040

13

4.5

12730

11

3.7

4840

10

ABC

8.0

8880

13

4.4

12440

11

4.2

5530

11

NBC

6.6

7330

10

3.6

10250

9

3.8

4910

10

FOX

4.5

4990

7

2.5

7220

6

2.9

3770

8

CW

2.3

2540

3

1.2

3500

3

1.5

1920

4

UNI

1.9

2060

3

1.1

3210

3

1.4

1860

4

TEL

0.5

580

1

0.3

810

1

0.4

480

1

PAX

0.5

530

1

0.2

700

1

0.1

190

0

TF

0.4

470

1

0.3

720

1

0.4

480

1

AZA

0.1

90

0

0.1

140

0

0.1

90

0

* Each rating point is equivalent to 1.114 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Nov. 12

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

8.3

9280

13

4.6

12990

12

3.9

5120

11

ABC

7.6

8510

12

4.2

11790

11

4.1

5410

11

NBC

6.7

7440

11

3.6

10330

9

3.8

4920

10

FOX

5.4

6050

9

3.0

8380

8

3.0

3870

8

CW

2.2

2490

3

1.2

3470

3

1.5

1920

4

UNI

1.9

2100

3

1.2

3310

3

1.5

1910

4

TEL

0.5

600

1

0.3

850

1

0.4

500

1

PAX

0.4

490

1

0.2

630

1

0.1

180

0

TF

0.4

420

1

0.2

630

1

0.3

410

1

AZA

0.1

100

0

0.1

160

0

0.1

100

0

* Each rating point is equivalent to 1. 114 million homes
Source: Nielsen Media Research 

 

TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending Nov. 12

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

DANCING WITH THE STARS

ABC

14.1

20

15679

2

7.8

21982

2

DESPERATE HOUSEWIVES

ABC

13.9

20

15522

1

7.9

22274

3

DANCING W/STARS RESULTS

ABC

13.7

21

15298

3

7.3

20685

4

GREY'S ANATOMY-THU 9PM

ABC

13.5

20

15019

3

7.3

20653

5

CSI

CBS

12.6

19

14025

3

7.3

20832

6

NBC SUNDAY NIGHT FOOTBALL

NBC

12.4

19

13810

6

6.8

19385

7

DANCING WITH-STARS-RECAP(S)

ABC

11.6

17

12971

7

6.4

18155

8

CRIMINAL MINDS

CBS

11.1

17

12404

8

6.2

17573

9

CSI: NY

CBS

10.9

18

12112

10

5.9

16775

10

60 MINUTES

CBS

10.8

17

11983

12

5.7

16225

11

CSI: MIAMI

CBS

10.7

17

11936

10

5.9

16801

12

LOST

ABC

10.3

15

11508

9

6.0

17149

13

CMA AWARDS(S)

ABC

9.9

15

11037

14

5.6

15962

14

WITHOUT A TRACE

CBS

9.8

16

10914

15

5.4

15218

15

HOUSE ELECTION-11/7(S)

FOX

9.7

14

10826

12

5.7

16110

16

NCIS - ELECT NT SP(S)

CBS

9.5

14

10563

15

5.4

15435

17

E.R.

NBC

9.4

15

10500

20

5.1

14563

18

COLD CASE

CBS

9.3

13

10313

18

5.2

14771

19

DEAL OR NO DEAL-MON

NBC

9.1

13

10088

18

5.2

14666

19

SHARK

CBS

9.1

15

10130

25

4.8

13642

19

TWO AND A HALF MEN

CBS

9.1

13

10141

20

5.1

14478

22

FOX NFL SUNDAY-PST GN-NAT

FOX

9.0

15

10055

20

5.1

14535

23

SURVIVOR: COOK ISLANDS

CBS

8.9

14

9873

20

5.1

14392

24

EXTREME MAKEOVER:HOME ED.

ABC

8.7

13

9673

17

5.3

15097

24

SUNDAY NIGHT NFL PRE-KICK

NBC

8.7

13

9668

25

4.8

13585

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending Nov. 12

Rank

Program

Net

Rtg%

(000)

1

DESPERATE HOUSEWIVES

ABC

9.1

11902

2

GREY'S ANATOMY-THU 9PM

ABC

8.6

11194

3

NBC SUNDAY NIGHT FOOTBALL

NBC

7.5

9855

4

LOST

ABC

7.0

9202

5

CSI

CBS

6.9

9043

6

HOUSE ELECTION-11/7(S)

FOX

6.8

8934

7

HEROES

NBC

6.7

8716

8

DANCING WITH THE STARS

ABC

5.9

7762

9

E.R.

NBC

5.8

7551

10

CSI: MIAMI

CBS

5.7

7401

10

FOX NFL SUNDAY-PST GN-NAT

FOX

5.7

7454

12

CMA AWARDS(S)

ABC

5.4

7012

12

CSI: NY

CBS

5.4

7020

12

EXTREME MAKEOVER:HOME ED.

ABC

5.4

7033

15

CRIMINAL MINDS

CBS

5.2

6728

15

DANCING W/STARS RESULTS

ABC

5.2

6741

15

SIMPSONS

FOX

5.2

6799

18

BROTHERS & SISTERS

ABC

5.1

6599

19

SUNDAY NIGHT NFL PRE-KICK

NBC

5.0

6487

20

DANCING WITH-STARS-RECAP(S)

ABC

4.8

6279

20

SURVIVOR: COOK ISLANDS

CBS

4.8

6243

22

TWO AND A HALF MEN

CBS

4.7

6160

23

OT, THE

FOX

4.6

5985

24

DEAL OR NO DEAL-MON

NBC

4.5

5842

25

FAMILY GUY

FOX

4.3

5660

Source: Nielsen Media Research

  

SYNDICATION
Ranked on Households
Week Ending Oct. 29

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

ESPN NFL REGULAR SEASON

ESP

11.2

12430

2

WHEEL OF FORTUNE

KIN

8.5

9415

3

OPRAH WINFREY SHOW (AT)

KIN

6.9

7636

4

JEOPARDY

KIN

6.7

7423

5

ENTERTAINMENT TONIGHT(AT)

C/P

5.4

6013

6

EVRY LVS RAYMOND-SYN (AT)

KIN

5.3

5867

7

DR. PHIL SHOW (AT)

KIN

5

5563

8

CSI MIAMI-SYN (AT)

KIN

4.8

5369

9

JUDGE JUDY (AT)

C/P

4.6

5108

10

SEINFELD (AT)

SPT

4.3

4841

11

FRIENDS (AT)

WB

3.6

4012

11

SEINFELD-WKND (AT)

SPT

3.6

3973

13

INSIDE EDITION

KIN

3.5

3900

14

LIVE WITH REGIS AND KELLY

BV

3.4

3810

15

MILLIONAIRE (AT)

BV

3.3

3725

15

WHEEL OF FORTUNE WKND

KIN

3.3

3701

17

THAT 70S SHOW-MF-SYN (AT)

2/T

3.2

3578

17

KING OF QUEENS-SYN (AT)

SPT

3.2

3559

19

KING OF QUEENS-WKND (AT)

SPT

3.1

3416

20

EVBDY LVS RAYMOND-WKD-SYN

KIN

3

3395

21

ENTERTAINMENT TONIGHT WKD

C/P

2.9

3252

21

JUDGE JOE BROWN (AT)

C/P

2.9

3202

23

WITHOUT A TRACE (AT)

WB

2.8

3174

23

AMERICAN IDOL REWIND (AT)

TEC

2.8

3146

23

PEOPLE'S COURT (AT)

WB

2.8

3139

* Note: The chart for the week ended Sept. 3 was delayed.

Source: Nielsen Media Research

 

AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending Nov. 12

#

PROGRAMS

Net

Rtg

P2+(000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

13.3

2495

2

60 MINUTES

CBS

12.7

2158

3

FOX NFL SUNDAY-PST GN-NAT

FOX

12.7

2416

4

DANCING WITH THE STARS

ABC

12.3

2054

5

DANCING W/STARS RESULTS

ABC

12.2

2151

6

CSI: MIAMI

CBS

11.8

2230

7

CSI: NY

CBS

11.4

2128

8

GIRLFRIENDS

CW

11.4

2231

9

GREY'S ANATOMY-THU 9PM

ABC

11.2

1876

10

OT, THE

FOX

10.3

2010

Source: Nielsen Media Research

 

NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending Nov. 05

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

INDIANAPOLIS AT NEW ENGLAND

13.9

22

15539

21945

2

CBS NFL NATIONAL

CBS

VARIOUS TEAMS AND TIMES

13.1

24

14566

20473

3

FOX NFL SUNDAY-SINGLE

FOX

VARIOUS TEAMS AND TIMES

9.8

22

10868

14868

4

CBS NFL REGIONAL

CBS

VARIOUS TEAMS AND TIMES

7.9

18

8846

11650

5

TEXAS 500(S)-11/05/2006

NBC

NASCAR: NEXTEL CUP

4.3

8

4790

7150

6

HOME DEPOT CLLG FOOTBALL2

CBS

LSU AT TENNESSEE

3.9

9

4394

5905

7

SAT NIGHT FOOTBALL

ABC

VARIOUS TEAMS AND TIMES

3.8

7

4178

5690

8

ABC COLLEGE FTBL GM-EARLY

ABC

PENN ST AT WIS/MISSOURI AT NEB

3.1

8

3509

4597

9

FRIDAY NIGHT SMACKDOWN

CW

 

2.8

5

3124

4633

10

ESPN2 BONUS COVERAGE

ABC

MARYLAND AT CLEMSON

2.7

7

2953

3908

11

NOTRE DAME FOOTBALL

NBC

NORTH CAROLINA AT NOTRE DAME

2.5

6

2743

3583

12

SKATE AMERICA-11/5(S)-11/05/2006

ABC

 

2.0

4

2211

2633

13

CBS NFL REGIONAL BONUS(S)-11/05/2006

CBS

MIAMI AT CHICAGO

1.9

4

2169

2644

14

TOUR CHAMPIONSHIP-11/4(S)-11/04/2006

ABC

 

1.4

3

1

1768

15

NBC SPORTS SPECIAL 11/5(S)-11/05/2006

NBC

NYC MARATHON

1.0

2

10712

1178

16

TOUR CHAMPIONSHIP-11/5(S)-11/05/2006

ABC

 

0.9

2

1004

1157

17

CBS SPORTS SPECTACULAR-SA

CBS

ULTIMATE BLACKJACK TOUR-5

0.6

1

639

778

18

FUTBOL LIGA MEXICANA SUN

UNI

TOLUCA VS CRUZ AZUL

0.6

1

711

991

19

FLM SAT 2

AZA

VERACRUZ VS GUADALAJARA

0.3

1

298

422

20

SOLO BOXEO DE MILLER

TF

SGURA V TMARA/ORTIZ V HRNANDEZ

0.3

1

371

599

21

FUTBOL LIGA MEX SAT

TF

ALANTE VS AMERICA

0.3

1

345

488

22

FLM SUN 2

AZA

SANTOS VS PACHUCA

0.2

0

213

345

23

WWE - RAW

TEL

 

0.2

0

258

319

24

FLM SAT 1

AZA

JAGUARES VS MONTERREY

0.1

0

161

237

25

FLM SUN 1

AZA

MONARCAS VS U.A. DE G.

0.1

0

56

<<

26

SABADO DE FUTBOL 11/4(S)-11/04/2006

TEL

URUGUAY V S.I./BAHRAIN V ARGNT

0.1

0

76

<<

27

FUTBOL TELEMUNDO

TEL

POLAND VS USA/BRAZIL VS JAPAN

0.1

0

146

164

Source: Nielsen Media Research


 



Toni Fitzgerald is a staff writer for Media Life.




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