With all the distractions kids have these days, from video games to instant messaging to even homework, it wouldn’t be surprising if teenagers were watching less broadcast television. In fact, you’d probably expect it.
But that’s not the case. Six weeks into the new season, the average rating for the Big Four networks is up 6 percent over last year, from a 6.3 last year to a 6.7 this year, according to Nielsen numbers crunched by Fox.
It’s the biggest increase for any major demographic, including adults 18-34, 18-49 and 25-54, which are basically flat. And it comes as 18-34s have seen a dramatic dip in broadcast viewership over the past three years.
So why the boost for teens? It’s a matter of programming. Usually Fox is the only network of the Big Four with shows that really speak to teens, but this year ABC and NBC both have new programs that are major teen hits.
NBC’s average among teens is up 60 percent year to year, from a 1.0 to a 1.6. Nearly all of that has been driven by teenage boys, who are tuning into “Sunday Night Football” and superhero-themed “Heroes.”
“Heroes” was the highest-rated new broadcast show among teens last week by a wide margin, averaging a 3.5. That’s a point behind ABC’s “Grey’s Anatomy,” last week’s No. 1 show with teens, and equal to ABC’s “Lost,” which tied for third on broadcast.
Meanwhile, “SNF” has been nearly tripling NBC’s teens average from last season.
ABC has also seen gains in teens, its being driven by female teens. The No. 1 network in teens is up 19 percent year to year among females, from a 2.1 to a 2.5, mainly because of two soapy new shows.
“Ugly Betty” is the season’s No. 2 new show in teens, and it’s particularly popular among Hispanic teens. The show is more than doubling last year’s Thursday 8 p.m. timeslot average among teenagers.
“Brothers & Sisters,” Sunday’s “Desperate Housewives” lead-out, is also popular among teens. It averaged a 1.8 last week, ranking third behind “Heroes” and “Betty” among new shows.
And teen ratings will likely rise over the coming weeks. CBS remains even to last year at a 1.6. Fox is the only network down from last year in the demographic, falling 17 percent from a 1.8 to a 1.5. Some of that falloff is attributable to teen favorite “The O.C.,” which premiered in early September last year but does not debut until November this year.
With “The O.C.” and “House,” a top-five show with 12-17s, returning next week post-baseball, Fox’s teen average should bounce back, giving the Big Four an even bigger boost.
Note: The CW is not included in this analysis as it took the place of two networks, the WB and UPN, and thus year-to-year rating points comparisons including those networks are not practical.
Meanwhile, in broadcast and basic cable ratings for younger viewers for the week ended Oct. 22:
Among teens 12-17: ABC was first with a 2.0 rating, followed by the CW at 1.8, Fox at 1.7, CBS at 1.6, NBC at 1.5, Univision at 0.8, Telefutura and Telemundo tied at 0.2, and Azteca at 0.0.
Among kids 2-11: ABC lead with a 1.5, followed by Fox at 1.3, NBC at 1.1, CBS and CW tied at 1.0, Univision at 0.8, Telemundo and Telefutura tied at 0.2, and Azteca last with 0.0.
The top five shows among 9-14s: 1. “Ned Declassified” (Nickelodeon, Sunday 7:30 p.m.); 2. “Zoey 101” (Nickelodeon, Sunday, 8 p.m); 3. “Drake & Josh” (Nickelodeon, Sunday 7 p.m); 4. “Ned Declassified” (Nickelodeon, Monday 6 p.m.) 5. “Ned Declassified” (Nickelodeon, Friday 6 p.m.)
The top five shows among 12-17s: 1 “Grey’s Anatomy” (ABC, Thursday 9 p.m.); 2. “Desperate Housewives” (ABC, Sunday 9 p.m.); 3. “Lost” (ABC, Wednesday 9 p.m.); 4. “Heroes” (NBC, Monday 9 p.m.); 5. “WWE Entertainment” (USA, Monday 9 p.m.)
The top five shows among 12-24s: 1. “Grey’s Anatomy” (ABC, Thursday 9 p.m.); 2. “Desperate Housewives” (ABC, Sunday 9 p.m.); 3.“Heroes” (NBC, Monday 9 p.m.); 4. “Fox NFL Sunday-National” (Fox, Sunday 4:32 p.m.); 5. “Lost” (ABC, Wendesday 9 p.m.)
Cable shows making the top 30 among 18-24s: 5. “NFL Regular Season” (ESPN, Monday 8:30 p.m.); 15. “Nip Tuck” (FX, Tuesday 10 p.m.) 23. “Project Runway” (Bravo, Wednesday 10 p.m.); 30. “Family Guy” (ADSM, Thursday 11:30 p.m.)
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Adults 18-49 Week Ended Oct. 22, 2006 |
|
|
Program |
Net |
Rtg% |
In Millions |
|
1 |
GREY'S ANATOMY |
ABC |
9.6 |
12.49 |
|
2 |
DESPERATE HOUSEWIVES |
ABC |
8.1 |
10.62 |
|
3 |
FOX NFL SUNDAY-NATIONAL |
FOX |
7.4 |
9.64 |
|
4 |
CSI |
CBS |
6.9 |
9.01 |
|
5 |
LOST |
ABC |
6.6 |
8.64 |
|
6 |
DANCING WITH THE STARS |
ABC |
6.0 |
7.79 |
|
7 |
FOX WORLD SERIES GAME 2(S) |
FOX |
5.9 |
7.65 |
|
8 |
CSI: MIAMI |
CBS |
5.8 |
7.56 |
|
9 |
HEROES |
NBC |
5.7 |
7.41 |
|
10 |
NFL REGULAR SEASON |
ESPN |
5.6 |
7.35 |
|
11 |
E.R. |
NBC |
5.6 |
7.29 |
|
12 |
CBS NFL SINGLE |
CBS |
5.5 |
7.17 |
|
13 |
FOX MLB NLCS: GM 7(S) |
FOX |
5.4 |
7.10 |
|
14 |
SURVIVOR: COOK ISLANDS |
CBS |
5.3 |
6.93 |
|
15 |
DEAL OR NO DEAL-MON |
NBC |
5.2 |
6.84 |
|
16 |
CSI: NY |
CBS |
5.2 |
6.75 |
|
17 |
TWO AND A HALF MEN |
CBS |
5.2 |
6.72 |
|
18 |
DANCING W/STARS RESULTS |
ABC |
5.0 |
6.51 |
|
19 |
EXTREME MAKEOVER:HOME ED. |
ABC |
5.0 |
6.46 |
|
20 |
LAW AND ORDER:SVU |
NBC |
4.9 |
6.39 |
|
21 |
BROTHERS & SISTERS |
ABC |
4.9 |
6.37 |
|
22 |
FOX WORLD SERIES GM2-PRE(S) |
FOX |
4.8 |
6.30 |
|
23 |
OT, THE |
FOX |
4.6 |
6.00 |
|
24 |
CRIMINAL MINDS |
CBS |
4.6 |
5.94 |
|
25 |
UGLY BETTY |
ABC |
4.4 |
5.74 |
|
26 |
COLD CASE |
CBS |
4.3 |
5.67 |
|
27 |
WITHOUT A TRACE |
CBS |
4.3 |
5.59 |
|
28 |
SHARK |
CBS |
4.2 |
5.52 |
|
29 |
FOX NFL SUNDAY-REGIONAL |
FOX |
4.2 |
5.51 |
|
30 |
OLD CHRISTINE |
CBS |
4.1 |
5.39 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Adults 18-34 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
GREY'S ANATOMY |
ABC |
9.0 |
5.98 |
|
2 |
DESPERATE HOUSEWIVES |
ABC |
6.4 |
4.27 |
|
3 |
FOX NFL SUNDAY-NATIONAL |
FOX |
6.2 |
4.12 |
|
4 |
HEROES |
NBC |
5.8 |
3.84 |
|
5 |
LOST |
ABC |
5.7 |
3.83 |
|
6 |
NFL REGULAR SEASON |
ESPN |
5.1 |
3.38 |
|
7 |
CBS NFL SINGLE |
CBS |
5.0 |
3.35 |
|
8 |
CSI |
CBS |
5.0 |
3.34 |
|
9 |
E.R. |
NBC |
4.6 |
3.07 |
|
10 |
FOX WORLD SERIES GAME 2(S) |
FOX |
4.6 |
3.05 |
|
11 |
DANCING WITH THE STARS |
ABC |
4.6 |
3.04 |
|
12 |
FOX MLB NLCS: GM 7(S) |
FOX |
4.4 |
2.95 |
|
13 |
OFFICE |
NBC |
4.3 |
2.87 |
|
14 |
CSI: MIAMI |
CBS |
4.3 |
2.86 |
|
15 |
DEAL OR NO DEAL-MON |
NBC |
4.2 |
2.79 |
|
16 |
EXTREME MAKEOVER:HOME ED. |
ABC |
4.1 |
2.71 |
|
17 |
SURVIVOR: COOK ISLANDS |
CBS |
3.8 |
2.53 |
|
18 |
LAW AND ORDER:SVU |
NBC |
3.7 |
2.47 |
|
19 |
FOX NFL SUNDAY-REGIONAL |
FOX |
3.7 |
2.46 |
|
20 |
OT, THE |
FOX |
3.7 |
2.45 |
|
21 |
UGLY BETTY |
ABC |
3.7 |
2.45 |
|
22 |
CSI: NY |
CBS |
3.6 |
2.43 |
|
23 |
DANCING W/STARS RESULTS |
ABC |
3.6 |
2.41 |
|
24 |
FOX WORLD SERIES GM2-PRE(S) |
FOX |
3.6 |
2.40 |
|
25 |
TWO AND A HALF MEN |
CBS |
3.5 |
2.31 |
|
26 |
BROTHERS & SISTERS |
ABC |
3.4 |
2.30 |
|
27 |
MY NAME IS EARL |
NBC |
3.3 |
2.18 |
|
28 |
SIX DEGREES |
ABC |
3.2 |
2.14 |
|
29 |
FOX MLB NLCS GAME 5(S) |
FOX |
3.2 |
2.12 |
|
30 |
WHAT ABOUT BRIAN |
ABC |
3.2 |
2.12 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Adults 18-24 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
GREY'S ANATOMY |
ABC |
6.4 |
1.83 |
|
2 |
HEROES |
NBC |
4.8 |
1.35 |
|
3 |
FOX NFL SUNDAY-NATIONAL |
FOX |
4.5 |
1.28 |
|
4 |
DESPERATE HOUSEWIVES |
ABC |
4.3 |
1.24 |
|
5 |
NFL REGULAR SEASON |
ESPN |
3.5 |
0.99 |
|
6 |
CBS NFL SINGLE |
CBS |
3.4 |
0.97 |
|
7 |
CSI |
CBS |
3.4 |
0.96 |
|
8 |
LOST |
ABC |
3.4 |
0.95 |
|
9 |
FOX MLB NLCS: GM 7(S) |
FOX |
3.3 |
0.93 |
|
10 |
CSI: MIAMI |
CBS |
3.1 |
0.88 |
|
11 |
DEAL OR NO DEAL-MON |
NBC |
3.0 |
0.86 |
|
12 |
FOX WORLD SERIES GAME 2(S) |
FOX |
2.9 |
0.83 |
|
13 |
EXTREME MAKEOVER:HOME ED. |
ABC |
2.8 |
0.81 |
|
14 |
FOX NFL SUNDAY-REGIONAL |
FOX |
2.8 |
0.81 |
|
15 |
NIP TUCK |
FX |
2.8 |
0.79 |
|
16 |
SIX DEGREES |
ABC |
2.7 |
0.78 |
|
17 |
OFFICE |
NBC |
2.7 |
0.78 |
|
18 |
AMERICA'S NEXT TOP MODEL |
CW |
2.7 |
0.77 |
|
19 |
DANCING WITH THE STARS |
ABC |
2.7 |
0.76 |
|
20 |
UGLY BETTY |
ABC |
2.7 |
0.76 |
|
21 |
WITHOUT A TRACE |
CBS |
2.6 |
0.75 |
|
22 |
OT, THE |
FOX |
2.6 |
0.73 |
|
23 |
PROJECT RUNWAY |
BRVO |
2.5 |
0.71 |
|
24 |
CSI: NY |
CBS |
2.4 |
0.68 |
|
25 |
LAW AND ORDER:SVU |
NBC |
2.3 |
0.66 |
|
26 |
E.R. |
NBC |
2.3 |
0.66 |
|
27 |
GILMORE GIRLS |
CW |
2.3 |
0.64 |
|
28 |
WHAT ABOUT BRIAN |
ABC |
2.3 |
0.64 |
|
29 |
FOX MLB NLCS GAME 5(S) |
FOX |
2.2 |
0.64 |
|
30 |
FAMILY GUY |
ADSM |
2.2 |
0.62 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV People 12-24 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
GREY'S ANATOMY |
ABC |
5.5 |
2.93 |
|
2 |
DESPERATE HOUSEWIVES |
ABC |
4.3 |
2.28 |
|
3 |
HEROES |
NBC |
4.2 |
2.22 |
|
4 |
FOX NFL SUNDAY-NATIONAL |
FOX |
3.9 |
2.07 |
|
5 |
LOST |
ABC |
3.4 |
1.83 |
|
6 |
CSI |
CBS |
3.3 |
1.75 |
|
7 |
CBS NFL SINGLE |
CBS |
3.1 |
1.67 |
|
8 |
NFL REGULAR SEASON |
ESPN |
3.0 |
1.62 |
|
9 |
EXTREME MAKEOVER:HOME ED. |
ABC |
3.0 |
1.57 |
|
10 |
FOX MLB NLCS: GM 7(S) |
FOX |
2.9 |
1.57 |
|
11 |
AMERICA'S NEXT TOP MODEL |
CW |
2.8 |
1.51 |
|
12 |
FOX WORLD SERIES GAME 2(S) |
FOX |
2.8 |
1.48 |
|
13 |
DEAL OR NO DEAL-MON |
NBC |
2.8 |
1.48 |
|
14 |
CSI: MIAMI |
CBS |
2.8 |
1.47 |
|
15 |
DANCING WITH THE STARS |
ABC |
2.7 |
1.43 |
|
16 |
SURVIVOR: COOK ISLANDS |
CBS |
2.6 |
1.40 |
|
17 |
UGLY BETTY |
ABC |
2.6 |
1.37 |
|
18 |
FOX NFL SUNDAY-REGIONAL |
FOX |
2.5 |
1.32 |
|
19 |
WWE ENTERTAINMENT |
USA |
2.5 |
1.31 |
|
20 |
WWE ENTERTAINMENT |
USA |
2.4 |
1.29 |
|
21 |
OFFICE |
NBC |
2.3 |
1.25 |
|
22 |
GILMORE GIRLS |
CW |
2.3 |
1.24 |
|
23 |
CSI: NY |
CBS |
2.2 |
1.20 |
|
24 |
TWO-A-DAYS |
MTV |
2.2 |
1.19 |
|
25 |
NIP TUCK |
FX |
2.2 |
1.16 |
|
25 |
FAMILY GUY |
ADSM |
2.2 |
1.16 |
|
27 |
PROJECT RUNWAY |
BRVO |
2.2 |
1.15 |
|
28 |
E.R. |
NBC |
2.2 |
1.15 |
|
29 |
FAMILY GUY |
ADSM |
2.1 |
1.13 |
|
30 |
OT, THE |
FOX |
2.1 |
1.13 |
|
30 |
LAGUNA BEACH |
MTV |
2.1 |
1.13 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Teens 12-17 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
GREY'S ANATOMY |
ABC |
4.5 |
1.11 |
|
2 |
DESPERATE HOUSEWIVES |
ABC |
4.2 |
1.05 |
|
3 |
LOST |
ABC |
3.5 |
0.87 |
|
4 |
HEROES |
NBC |
3.5 |
0.86 |
|
5 |
WWE ENTERTAINMENT |
USA |
3.4 |
0.83 |
|
6 |
WWE ENTERTAINMENT |
USA |
3.3 |
0.81 |
|
7 |
NED DECLASSIFIED |
NICK |
3.3 |
0.81 |
|
8 |
FOX NFL SUNDAY-NATIONAL |
FOX |
3.2 |
0.79 |
|
9 |
CSI |
CBS |
3.2 |
0.79 |
|
10 |
SURVIVOR: COOK ISLANDS |
CBS |
3.1 |
0.78 |
|
11 |
EXTREME MAKEOVER:HOME ED. |
ABC |
3.1 |
0.77 |
|
12 |
DRAKE & JOSH |
NICK |
3.0 |
0.75 |
|
13 |
AMERICA'S NEXT TOP MODEL |
CW |
3.0 |
0.74 |
|
14 |
ZOEY 101 |
NICK |
2.9 |
0.73 |
|
15 |
CBS NFL SINGLE |
CBS |
2.8 |
0.70 |
|
16 |
NED DECLASSIFIED |
NICK |
2.8 |
0.70 |
|
17 |
DANCING WITH THE STARS |
ABC |
2.7 |
0.67 |
|
18 |
FRIDAY NIGHT SMACKDOWN |
CW |
2.7 |
0.66 |
|
19 |
FOX WORLD SERIES GAME 2(S) |
FOX |
2.6 |
0.65 |
|
20 |
FOX MLB NLCS: GM 7(S) |
FOX |
2.6 |
0.64 |
|
21 |
DEAL OR NO DEAL-THU |
NBC |
2.6 |
0.63 |
|
22 |
NFL REGULAR SEASON |
ESPN |
2.5 |
0.63 |
|
23 |
TWO-A-DAYS |
MTV |
2.5 |
0.63 |
|
24 |
DRAKE & JOSH |
NICK |
2.5 |
0.62 |
|
25 |
DEAL OR NO DEAL-MON |
NBC |
2.5 |
0.62 |
|
26 |
DRAKE & JOSH |
NICK |
2.5 |
0.62 |
|
27 |
UGLY BETTY |
ABC |
2.5 |
0.61 |
|
28 |
NED DECLASSIFIED |
NICK |
2.4 |
0.60 |
|
29 |
CSI: MIAMI |
CBS |
2.4 |
0.59 |
|
30 |
GILMORE GIRLS |
CW |
2.4 |
0.59 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Kids 9-14 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
NED DECLASSIFIED |
NICK |
6.3 |
1.55 |
|
2 |
ZOEY 101 |
NICK |
6.0 |
1.47 |
|
3 |
DRAKE & JOSH |
NICK |
5.4 |
1.32 |
|
4 |
NED DECLASSIFIED |
NICK |
4.7 |
1.15 |
|
5 |
NED DECLASSIFIED |
NICK |
4.4 |
1.08 |
|
6 |
NED DECLASSIFIED |
NICK |
4.2 |
1.02 |
|
7 |
NED DECLASSIFIED |
NICK |
4.1 |
1.00 |
|
8 |
DRAKE & JOSH |
NICK |
4.0 |
0.99 |
|
9 |
NED DECLASSIFIED |
NICK |
4.0 |
0.97 |
|
10 |
AVATAR |
NICK |
3.9 |
0.97 |
|
11 |
UNFABULOUS |
NICK |
3.9 |
0.97 |
|
12 |
EXTREME MAKEOVER:HOME ED. |
ABC |
3.8 |
0.94 |
|
13 |
DRAKE & JOSH |
NICK |
3.8 |
0.94 |
|
14 |
DRAKE & JOSH |
NICK |
3.7 |
0.92 |
|
15 |
DRAKE & JOSH |
NICK |
3.7 |
0.91 |
|
16 |
SPONGEBOB |
NICK |
3.6 |
0.89 |
|
17 |
AVATAR |
NICK |
3.6 |
0.89 |
|
18 |
FAIRLY ODD PARENTS |
NICK |
3.6 |
0.88 |
|
19 |
FAIRLY ODD PARENTS |
NICK |
3.5 |
0.86 |
|
20 |
ZOEY 101 |
NICK |
3.4 |
0.84 |
|
21 |
GREY'S ANATOMY-THU 9PM |
ABC |
3.4 |
0.84 |
|
22 |
DRAKE & JOSH |
NICK |
3.3 |
0.82 |
|
23 |
DANCING WITH THE STARS |
ABC |
3.3 |
0.81 |
|
23 |
WWE ENTERTAINMENT |
USA |
3.3 |
0.81 |
|
25 |
AVATAR |
NICK |
3.3 |
0.81 |
|
26 |
AVATAR |
NICK |
3.3 |
0.81 |
|
27 |
SPONGEBOB |
NICK |
3.3 |
0.80 |
|
28 |
FAIRLY ODD PARENTS |
NICK |
3.3 |
0.80 |
|
29 |
SURVIVOR: COOK ISLANDS |
CBS |
3.2 |
0.80 |
|
30 |
FAIRLY ODD PARENTS |
NICK |
3.2 |
0.79 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV Kids 2-11 Week Ended Oct. 22, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
5.2 |
2.10 |
|
2 |
SPONGEBOB |
NICK |
4.9 |
1.97 |
|
3 |
SPONGEBOB |
NICK |
4.9 |
1.96 |
|
4 |
NED DECLASSIFIED |
NICK |
4.9 |
1.95 |
|
5 |
DRAKE & JOSH |
NICK |
4.7 |
1.90 |
|
6 |
FAIRLY ODD PARENTS |
NICK |
4.7 |
1.86 |
|
7 |
SPONGEBOB |
NICK |
4.6 |
1.84 |
|
8 |
SPONGEBOB |
NICK |
4.6 |
1.83 |
|
9 |
DRAKE & JOSH |
NICK |
4.6 |
1.82 |
|
10 |
DRAKE & JOSH |
NICK |
4.3 |
1.74 |
|
11 |
SPONGEBOB |
NICK |
4.3 |
1.73 |
|
12 |
NED DECLASSIFIED |
NICK |
4.1 |
1.65 |
|
13 |
SPONGEBOB |
NICK |
4.1 |
1.64 |
|
14 |
SPONGEBOB |
NICK |
4.0 |
1.62 |
|
15 |
FAIRLY ODD PARENTS |
NICK |
4.0 |
1.61 |
|
16 |
DRAKE & JOSH |
NICK |
4.0 |
1.61 |
|
17 |
FAIRLY ODD PARENTS |
NICK |
4.0 |
1.60 |
|
18 |
AVATAR |
NICK |
4.0 |
1.59 |
|
19 |
NED DECLASSIFIED |
NICK |
3.9 |
1.58 |
|
20 |
AVATAR |
NICK |
3.9 |
1.57 |
|
21 |
SPONGEBOB |
NICK |
3.9 |
1.57 |
|
22 |
SPONGEBOB |
NICK |
3.9 |
1.57 |
|
23 |
NED DECLASSIFIED |
NICK |
3.9 |
1.56 |
|
24 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
1.56 |
|
24 |
MR MEATY |
NICK |
3.9 |
1.56 |
|
26 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
1.56 |
|
27 |
ZOEY 101 |
NICK |
3.8 |
1.50 |
|
28 |
NED DECLASSIFIED |
NICK |
3.7 |
1.49 |
|
29 |
JIMMY NEUTRON |
NICK |
3.7 |
1.49 |
|
30 |
SPONGEBOB |
NICK |
3.7 |
1.48 |
|
Source: MTV Networks, based on data from Nielsen Media Research |