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No Thursday juice for NBC's '30 Rock' Flagging comedy pulls a 2.3 rating in adults 18-49 Nov 17, 2006 A new night did little to help NBC’s struggling new comedy “30 Rock.” In its supersized Thursday premiere last night, and with the benefit of a decent “Office” lead-in, “Rock” averaged a disappointing 2.3 adults 18-49 average, according to Nielsen overnights. Final ratings may vary slightly, as fast nationals measure timeslot and not actual program data, and "Rock" bled through several timeslots. The show, which aired from 9:20 to 10:01 p.m., lost nearly half of “The Office’s” 4.3, and drew only 5 million total viewers. Granted, it aired against some of the toughest competition on television in ABC’s “Grey’s Anatomy” and CBS’s “CSI,” both of which were up from the previous week. But “Rock” was below NBC’s modest 3.8 average for “Deal or No Deal” in the 9:30 timeslot last week. And it was slightly below the show’s season-to-date 2.4 average for four episodes in the Wednesday 8 p.m. timeslot. Yet NBC probably won’t write off “Rock” just yet. In addition to being written, created by and starring network golden girl Tina Fey, the show still hasn’t aired with its new Thursday lead-in. NBC will premiere “Scrubs” on Nov. 30 at 9 p.m., pairing the dryly humored sitcom with the similarly biting “Rock.” If “Rock” can’t improve then, it may be gone by Christmas. Meanwhile, thanks to a strong “CSI,” CBS tied ABC for the first time this season among adults 18-49 on a Thursday night, despite the improved performance of ABC’s Barbara Walters special in the 10 p.m. timeslot, temporarily taking the place of yanked drama “Six Degrees.” ABC and CBS each had a 5.9 average rating and a 15 share. NBC was third at 4.2/11, Fox fourth at 1.8/5, the CW fifth at 1.7/4 and Univision sixth at 1.6/4.
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