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Kids get news from
weird places. Not.


In fact, local TV is the leading source

Aug 16, 2006

Today's kids, as we all know, consume media so differently, getting their news, if you could call it that, from the weirdest sources, like Jon Stewart's "Daily Show," along with blogs aimed at their young, impressionable minds, among other internet sources.

Not true.

It turns out that teens and young adults are very much like adults in how and where they get their news, and much of it comes from that most humdrum of sources, local TV. That's the intriuging finding of a poll by the Los Angeles Times and Bloomberg.

They see local TV as the best source of news. Among older teens and young adults, local TV news is considered the best source of current events information. Among younger teens, it's ranked No. 2.

And the internet? Way down the list.

“We kind of expected the internet to show up higher,” says Jill Darling Richardson, deputy director of Los Angeles Times polls. “We are affected like everyone else by the zeitgeist.”

The study, which was based on results from interviews with a nationwide web panel of young adults and teenagers, was conducted between June 23 and July 3. The panel consisted of 839 teenagers between the ages of 12-17 and 811 young adults between 18-24.

They were asked: “Where are you getting your best information about current events these days?” The respondents were allowed two replies.

Topping off the list for three age groups--15-17, 18-20 and 21-24--was local TV news.

Some 30 percent of 15-17s get their news from local TV. That rises to 31 percent for 18-20s and 42 percent for 21-24s.

Only for the young teenagers, those 12-14, does TV news not rank No. 1. For this age group, 35 percent said that they get their news from talking with friends and family members. Local TV news ranked second at 27 percent.

The internet and blogs ranked no higher than fourth for the age groups this poll looked at.

And “The Daily Show with Jon Stewart?'

For all the talk of how this show and others like it, such as “Saturday Night Live,” are shaping the opinions of younger Americans, the percentage that ranked them as the best source of news of current events was in the single digits.

As to why these youngsters are getting their news from local TV news, simple convenience appears to play a big role. Researchers determined that many teens and young adults didn't so much seek out local news as happen to be in front of the TV set when it came on.

Darling Richardson reports that a portion of those asked why they watched local news replied that it was on after the show they were watching ended or that their parents had it on.

The findings of the L.A. Times/Bloomberg poll marry up to some extent with what Pew Research Center found in its recent report on where adults get their news.

Although Pew asked a slightly different question, inquiring which news sources people used regularly, it too found that among all adults local TV news captured the No. 1 spot.

The study showed that some 54 percent of adults regularly watch local TV news in 2006. While this has fallen from 77 percent in 1993, local TV news still ranked the top news source in 2006.

Looking at the break down by age group shows a gradual increase in local TV news watching with age. Some 42 percent of 18-24s said that they watched local TV news regularly, compared with 65 percent of those 65 and older. 


Leading source for current events
Teens 12-17

 

12-14

15-17

ALL

BOYS

GIRLS

ALL

BOYS

GIRLS

Local TV news

27

25

29

30

29

31

Talking with family/ friends

35

33

37

29

30

27

School/classroom

25

24

26

18

18

18

Network TV news

16

14

18

15

15

15

MTV

12

12

12

8

7

10

Unconventional news

4

4

3

2

3

1

Blogs/Internet

7

4

9

13

15

11

 

Leading source for current events
Young adults 18-24

 

18-20

21-24

ALL

MEN

WOMEN

ALL

MEN WOMEN

Local TV news

31

31

30

42

35

48

Talking with family/friends

25

20

31

20

18

23

School/classroom

3

2

5

2

3

1

Network TV news

19

18

20

18

17

20

MTV

10

11

8

2

1

4

Unconventional news

8

11

5

5

5

5

Blogs/Internet

12

14

9

11

12

10

 Source: Los Angeles Times/Bloomberg Poll 2006





Heidi Dawley is a staff writer for Media Life.




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