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Forecast: ABC will be No. 1 for the fall Network will take the lead in the ratings Sep 6, 2006 ABC may have lost “Monday Night Football” but it hasn’t lost its fall edge. With the promising drama “The Nine” pairing with “Lost” on Wednesday, Thursday expected to get a big boost from “Grey’s Anatomy” and hit “Dancing with the Stars” making its first fall appearance, ABC will lead among adults 18-49 during a very competitive fourth quarter. That’s the forecast in a new report issued by Carat USA, which predicts that ABC will average a 3.9 during fourth quarter, just ahead of CBS’s 3.8. NBC will be third at 3.6 and Fox fourth at 3.2, followed by the CW at 1.6. Carat also predicts that ABC will be the top network in 18-49s on lucrative Thursday night, where its schedule has gotten an aggressive makeover pitting “Grey’s” against CBS’s longtime stalwart “CSI.” Among the report’s other predictions: NBC will rebound after two off years, CBS will win every night but one (Wednesday) among households, and Fox will dominate once again when “American Idol” returns in first quarter. Shari Anne Brill, vice president and director of programming at Carat, talks to Media Life about ABC’s continued resurgence, the fall’s top new shows and biggest potential flops.
What are the three most promising new shows this fall, in terms of both quality and favorable timeslots? “Shark.” James Woods is a phenomenal actor, it is procedural story telling, but there’s a backstory because he came from the defense attorney side and now he’s with the prosecution. The third I really like, although I think it will not have as broad of an appeal. I just like Aaron Sorkin, so I think “Studio 60 on the Sunset Strip” will be the top-rated new show in terms of bringing in affluent viewers. But will viewers want to watch a show about the making of a TV show? That’s the question, but the drama is compelling enough, and I think viewers will come. This, like “West Wing,” will be a thinking person’s show. It will get educated viewers and advertisers want to connect with those. Honorable mentions are “Ugly Betty”--I think it will work as a lead-in to “Grey’s Anatomy” far better than the two shows it benched for midseason. This year’s crop overall, the bar of quality has been raised so much, so many shows have a lot to offer. What are the three least promising? Now it’s been moved to midseason, so I’m not alone in my thoughts. They knew they had to come up with a better Thursday 8 p.m. show to support “Grey’s Anatomy.” It’s really tough, there isn’t a lot that’s really god-awful, there’s really good and less good. There are a couple of shows that are having issues behind the scenes—ABC’s “Brothers and Sisters,” they switched three actors, got rid of the showrunner, and maybe it will turn out good, but when you start to hear that these kind of repairs are going on, it gives you pause. ABC’s “Six Degrees,” they brought in another showrunner too, someone to fix the show. When shows are having creative problems, there’s a little concern there. Were there any programming moves that really made you scratch your head? How about any you found very smart? Repeats really hurt the WB when they went to encores. And when I see repeats of “America’s Funniest Home Videos,” a show that’s always been a Band-Aid, it sort of signals that maybe there’s creative product that’s not ready yet, but it could hurt ABC on that night. NBC seems to have the potential for either great gains or great losses, with all of its schedule switches and new programs. Which do you think it will be? “The Black Donnellys,” a midseason show, I think is terrific. “Heroes” is a really great show, and it will have some niche appeal, which leads to loyal viewers. They really have a lot of shows that people are talking about, and not just the industry, viewers as well. And it’s a cyclical business--seven years ago CBS was a mess, but they built show by show, night by night. You categorized NBC's "Heroes" as potentially one of the most successful new fall shows. How come? The characters are really interesting, you don’t know how they got their powers. Four different people from four different parts of the world, how they embrace the powers and what they mean to them in their own world. They all have very different lives. One character you can only get through subtitles, because he doesn’t speak English. Now that there’s no longer football on Monday night, I think a lot of men will go there and “Studio 60” if they don’t want to go to CBS’s comedies, and I think it will be a tremendous cult hit. How do you think "Sunday Night Football" and the addition of CBS's "Without a Trace" will affect Sunday nights? “Without a Trace” will probably finish second in its time period, I doubt “Brothers and Sisters” will do well, it will get sampled but it will probably finish third.
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