Media Life
Homepage



Dayparts update

Dave's dilemma:
'Nightline' munchies


ABC news show is topping CBS's 'Letterman'

Sep 21, 2006

Continuing a trend that began at the start of the summer, ABC’s “Nightline” has finished ahead of CBS’s “Late Night with David Letterman” in total viewers and adults 25-54 for four out of the past six weeks now, after lagging well behind for the better part of the last few years.

That raises the obvious question, is “Nightline” really doing that well, or is “Letterman” really slipping? The answer seems to be a bit of both.

For the week ended Sept. 10, the most recent available, “Nightline” averaged 3.56 million total viewers, 230,000 more than “Letterman.” In 25-54s, “Nightline” averaged 1.74 million viewers, 30,000 better than “Letterman.”

That comes three weeks after the ABC nighttime news program beat CBS for three straight weeks in both demographics for the first time since May 2003.

Certainly one would expect “Nightline” to grow entering a very contentious fall election season, when candidates and political talking heads will be popping up on the telecast almost nightly to talk up their race. And with the increasingly dire news in Iraq, along with the recent Sept. 11 anniversary, news shows may be temporarily more appealing than late-night comics yukking it up.

And “Nightline” is growing. Its total audience is up about 9 percent since former anchor Ted Koppel left the air last November.

But another factor is also “Letterman’s” continuing slide just as CBS recently re-upped his contract through 2010, one year after NBC rival Jay Leno leaves the air.

“Letterman’s” averaging 4.1 million viewers this season, down 5 percent from last year’s 4.3 million. In the younger demos where he used to be strong his fade is also apparent, down 7 percent, from a 1.4 to a 1.5 rating.

Barring a surprising turnaround, Letterman’s numbers could keep dropping till he retires, and the increasingly relevant question is who will CBS get to replace him then. Unlike NBC, they have not been grooming a replacement; “Late Late Show” host Craig Ferguson is too goofy and unless Katie Couric starts really tanking on the news, the network has no other well-known personality to plug in.

By giving Letterman a contract extension, CBS essentially bought the next four years to think about that, but in the meantime “Nightline” may make even more gains as CBS waits.

Meanwhile, for the week ended Sept. 10, NBC’s late-night offerings continue their reign, with “Tonight Show with Jay Leno” delivering its biggest ratings since the week ended July 28 and Conan O’Brien drawing his largest audience since May. Leno’s season-to-date lead over CBS’s “Letterman” grew to 38 percent both for 18-49 and total viewers. “Tonight Show” averaged 1.8/8 among 18-49s, beating “Late Show’s” 1.1/5 and “Nightline’s” 1.1/5.

NBC’s “Meet the Press with Tim Russert” was the Sunday winner with guest Dick Cheney. The program scored a 2.6 rating and 8 share in households, bettering CBS’s 2.1/6, ABC’s 1.8/5 and Fox’s 1.0/3.

In syndication, Oprah Winfrey’s road trip propelled her show to second place with a 5.3 rating among households, beating perennial No. 2 “Jeopardy’s” 5 rating and second only to “Wheel of Fortune” at 6.8. “Entertainment Tonight” tied “Everybody Loves Raymond” for fourth, with a 4.9 rating for each.

In daytime dramas, CBS was No. 1 in total viewers with an audience of 3.98 million, but ABC lead in the key women 18-49 demographic with a rating of 1.8, keyed by Rosie O’Donnell’s debut on “The View.” CBS came in second among women 18-49 with 1.7 and NBC finished third with 1.5/9.

And for the week ended Sept. 17, nightly news audiences were down for all broadcast networks except CBS, where Couric retained her lead despite falling from her debut week.

The Couric-helmed “CBS Evening News” was the No. 1 network news program for its second week in a row in both total viewers and adults 25-54, marking the first time CBS has been alone in first for two consecutive weeks in that demo since 1987. In 25-54s, “CBS Evening News” posted gains of 17 percent year-to-year to average 2.1, while NBC decreased 17 percent to a 2.0 and ABC lost 13 percent to fall to 2.0.

 

SUNDAY MORNING SHOW RATINGS
Week Ending Sept. 10, 2006
Sunday averages

Program

Network

Households

 

Rtg%

Shr

Adults 25-54

Total viewers (millions)

Meet the Press

NBC

2.6

8

1.0

3.45

Face the Nation

CBS

2.1

6

0.8

2.76

This Week With George Stephanopoulos

ABC

1.8

5

0.6

2.40

News Sunday

Fox

1.0

3

0.4

1.27

* Each rating point for all charts is equivalent to 1.114 million homes

Source: NTI

 

LATE-NIGHT RATINGS
Week Ending Sept. 10, 2006*
Five-day averages

Program

Network

People 2+

Adults 18-49

Total viewers (millions)

Rtg%

Tonight Show with Jay Leno

NBC

5.7

1.8

Late Show with David Letterman

CBS

3.3

1.1

Nightline

ABC

3.6

1.1

Late Night with Conan O’Brien

NBC

2.1

1.1

The Late Late Show with Craig Ferguson

CBS

1.2

0.4

Jimmy Kimmel Live

ABC

1.6

0.6

Last Call with Carson Daly

NBC

1.5

0.7

*Telecasts on Monday were excluded because of the Labor Day holiday; Thursday’s “Tonight” and “Late Night” were delayed by football and were thus excluded from the averages.

Source: NTI

 

MORNING SHOW RATINGS
Week Ending Sept. 10, 2006*
Five-day averages

Program

Network

Households

People 2+

Rtg%

Shr

Total viewers (millions)

Today

NBC

4.6

16

5.8

Good Morning America

ABC

3.5

13

4.6

Early Show

CBS

2.1

8

2.7

*Telecasts on Monday were excluded because of the Labor Day holiday

Source: NTI

 

DAYTIME RATINGS
Week Ending Sept. 10, 2006
Five-day averages

Daytime dramas

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

3.99

1.7

ABC

2.99

1.8

NBC

2.40

1.5

Full daytime

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

4.17

1.6

ABC

3.09

1.7

NBC

2.40

1.5

Source: NTI

         

EVENING NETWORK NEWS RATINGS
Week Ending Sept. 17, 2006

Program

Network

25-54s

People 2+

Rtg%

Total viewers (millions)

CBS Evening News with Katie Couric

CBS

2.1

7.90

NBC Nightly News with Brian Williams

NBC

2.0

7.83

ABC World News with Charles Gibson

ABC

2.0

7.53

 

Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending Sept. 10

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

6.8

7606

2

OPRAH WINFREY SHOW (AT)

KIN

5.3

5907

3

JEOPARDY

KIN

5

5613

4

ENTERTAINMENT TONIGHT(AT)

PRM

4.9

5486

4

EVRY LVS RAYMOND-SYN (AT)

KIN

4.9

5403

6

CSI-SYN (AT)

KIN

4.5

4969

7

SEINFELD (AT)

SPT

4.4

4908

8

DR. PHIL SHOW (AT)

KIN

4.2

4718

8

SEINFELD-WKND (AT)

SPT

4.2

4644

8

JUDGE JUDY (AT)

PRM

4.2

4630

11

FRIENDS (AT)

WB

3.7

4144

12

THAT 70S SHOW-MF-SYN (AT)

2/T

3.4

3818

12

EVBDY LVS RAYMOND-WKD-SYN

KIN

3.4

3814

12

LIVE WITH REGIS AND KELLY

BV

3.4

3781

15

INSIDE EDITION

KIN

3.3

3706

16

JUDGE JOE BROWN (AT)

PRM

3

3347

17

MILLIONAIRE (AT)

BV

2.8

3171

18

ENTERTAINMENT TONIGHT WKD

PRM

2.7

2997

19

INSIDER (AT)

PRM

2.5

2831

19

DIVORCE COURT (AT)

2/T

2.5

2828

19

PEOPLE'S COURT (AT)

WB

2.5

2776

19

ACCESS HOLLYWOOD (AT)

NBU

2.5

2757

23

KING OF THE HILL-SYN(AT)

2/T

2.4

2708

24

JUDGE MATHIS (AT)

WB

2.3

2521

25

KING OF QUEENS-SYN (AT)

SPT

2.2

2453

Source: Nielsen Media Research

 



Toni Fitzgerald is a staff writer for Media Life.




Latest headlines
Less Sparks: 'Idol' finale off 19 percent
Buyers pick ABC to lead in the upfront
Fact is, we've learned to accept spam
Tribute to Jay Leno, in his own words
Rachel, the guy is buds with my boss
Best tube bets this weekend

May sweeps: Fox leads ABC by 0.1 in adults 18-49
Bancroft family on Rupe: We're still not interested
Poll: Iowans trust traditional media for caucus news
Wheeling and dealing: XM courts used car owners
Maury in Montana: TV yakker launches newspaper

IAB: Online ad revenue hits record $16.9B in 2006
Internet radio stations reject royalties compromise
Bud wiser: A-B says failed TV site will fade away
Study: Web's the place to build buzz on entertainment