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Mob hit: 'Sopranos'
finale eats lead


Show down almost 20 percent from last year

Jun 7, 2006

There is a downside to producing a show of such high quality as HBO’s “The Sopranos,” and that is expectations. When the show doesn’t live up to viewers’ expectations, which have risen to ridiculously high levels over the past seven years, those viewers complain.

And they’ve been doing a lot of complaining about “Sopranos” this season, culminating in an almost universal panning of Sunday’s finale episode. No one got whacked, no one got thrown out of the house, and no one had a major epiphany, all things that drove past finales to big numbers.

Instead the first half of the show’s sixth and final season ended quietly, with its least-watched finale since season one. Just 8.9 million viewers tuned in, down 19 percent from the 10.98 million who watched season five’s finale two years ago.

The show also finished with its worst season average since season three, drawing 8.64 million. That’s 12 percent lower than last season’s average 9.8 million.

HBO points out that Nielsen changed the way it measured the pay cable network between seasons four and five. Before multiple airings of the show were included in the show’s average, such as repeats on HBO2, and now Nielsen measures only the first-run episodes.

Even still, the show has endured a marked decline. Perhaps part of the falloff can be attributed to more competition on the night. Two years ago, ABC did not have “Desperate Housewives” in the same 9 p.m. timeslot.

But the season premiere of “Sopranos” drew 800,000 more viewers than the finale, which aired after “Housewives” had gone off the air. And season five ended opposite an NBA Finals game yet still drew nearly 11 million. Clearly a “Sopranos” backlash has been brewing.

Critics and viewers have been very vocal about their disappointment with this season, during which Tony Soprano meandered through a dream-filled coma and one mobster came out of the closet.

Perhaps the show’s long layoff deserves part of the blame. Fans watched old episodes over and over during that time, and surely built up unrealistic expectations for the show that could not possibly be met.

“As HBO's top drama ends its sixth season, it seems obvious the show's writers fell into a funk,” writes Mark A. Perigard of the Boston Herald. “[The finale] will have to be one heckuva caper to redeem the last three months.”

A poll posted on TVGuide.com Monday found that more than three-quarters of respondents thought the “Sopranos” season finale was disappointing. And chat boards are still abuzz with angry viewers more than 48 hours later.

“I expected something, anything but all l saw was nothing. This was one of the worst episodes of this season,” writes a fan on the TV.com “Sopranos” forum. “As far as the last 8 episodes, I couldn't care less if they started in 08. What a waste of a great show.”

“Sopranos’” final eight episodes begin airing next spring.

Meanwhile, in other cable ratings for the week ended June 4:
 
Top five networks in primetime (18-49s): TNT, ESPN, USA, Comedy Central, TBS
 
Top five networks in primetime (total viewers): TNT, ESPN, USA, Comedy Central, Cartoon Network
 
Top movie (18-49s): TNT’s “Exit Wounds” (Sunday, 6 p.m.) 1.34 million
 
Top sporting event (total viewers): ESPN’s NBA Playoffs: Miami Heat at Detroit Pistons (Wednesday, 8 p.m.) 6.6 million
 
Shows making the top 10 among 18-34s, 18-49s and 25-54s: ESPN’s NBA Playoffs: Miami Heat at Detroit Pistons (Wednesday, 8 p.m.); ESPN’s NBA Playoffs: Detroit Pistons at Miami Heat (Friday, 8:09 p.m.); TNT’s NBA Playoffs: Dallas Mavericks at Phoenix Suns (Saturday 8:34 p.m.); TNT’s NBA Playoffs: Dallas Mavericks at Phoenix Suns (Tuesday 9:02 p.m.); TNT’s NBA Playoffs: Phoenix Suns at Dallas Mavericks (Thursday 8:49 p.m.); USA’s “WWE Entertainment” (Monday 10 p.m.); Comedy Central’s “Blue Collar Comedy Tour 3” (Sunday 8 p.m.)
 
Show on the rise: “Blue Collar Comedy Tour 3,” Comedy Central, Sunday 8 p.m. Could “The Sopranos’” white-collar criminals have lost viewers to this blue-collar bunch? The special was the eighth-most-watched show ever to air on Comedy Central, averaging 5.31 million total viewers Sunday night.
 
Show on the decline: “Fairly Odd Parents,” Nickelodeon, Saturday 10 a.m. After a major ratings pump from the “FOP” movie two weeks ago, the show returned back to more normalized viewing levels, albeit a still-impressive 2.87 million households for last week’s highest-rated episode, but 500,000 fewer than the week before.  

 

TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
 Week Ending June 4

Rank

Primetime

Total Day

Net

(000)

Net

(000)

1

TNT

2304

NICK

1604

2

ESPN

2058

TNT

1200

3

USA

2057

NAN*

1188

4

TOON

1345

USA

1112

5

NAN

1284

TOON

1037

6

CMDY

1263

ADSM*

979

7

TBSC

1207

LIF

792

8

LIF

1203

ESPN

791

9

FX

1053

TBSC

761

10

SPK

1031

FX

727

11

FOXN

1024

FOXN

636

12

DISC

950

CMDY

610

13

HIST

935

MTV

610

14

HGTV

922

DISC

565

15

HALL

864

FAM

560

16

MTV

849

SPK

548

17

AEN

823

HIST

546

18

SCIF

819

HALL

535

19

FAM

793

FOOD

523

20

TVLD

732

HGTV

522

21

AMC

710

AEN

506

22

TLC

674

TVLD

468

23

FOOD

672

AMC

434

24

CORT

655

SCIF

424

25

CNN

594

CORT

389

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
 Week Ending June 4

Rank

Program

Net

(000)

1

Heat/Pistons            

ESPN

4990

2

Pistons/Heat            

ESPN

4851

3

Suns/Mavericks          

TNT

4639

4

Mavericks/Suns          

TNT

4513

5

Mavericks/Suns          

TNT

4295

6

Nextel Cup Race         

FX

4108

7

WWE Entertainment       

USA

3603

8

Blue Collar Comedy Tour 3

CMDY

3404

9

Spongebob               

NICK

3283

10

WWE Entertainment       

USA

3122

11

Fairly Odd Parents      

NICK

2875

12

Fairly Odd Parents      

NICK

2821

13

Fairly Odd Parents      

NICK

2672

14

Spongebob               

NICK

2593

15

Sportscenter

ESPN

2587

16

Drake & Josh            

NICK

2514

17

Fairly Odd Parents      

NICK

2505

18

Spongebob               

NICK

2495

19

Law & Order: SVU        

USA

2494

20

Law & Order             

TNT

2481

21

Law & Order: SVU        

USA

2448

22

Drake & Josh            

NICK

2439

23

Spongebob                

NICK

2414

24

Spongebob               

NICK

2404

25

Inside the NBA Playoffs 

TNT

2398

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
 Week Ending June 4

Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

TNT

678

ADSM*

405

2

ESPN

672

TNT

368

3

USA

553

USA

320

4

CMDY

492

NAN*

298

5

MTV

473

TBSC

296

6

TBSC

449

MTV

276

7

FX

432

FX

272

8

SPK

365

ESPN

268

9

AEN

293

NICK

261

10

DISC

290

CMDY

252

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
 Week Ending June 4

Rank

PROGRAM

NET

(000)

1

Heat/Pistons            

ESPN

1810

2

Pistons/Heat            

ESPN

1714

3

Suns/Mavericks          

TNT

1654

4

Mavericks/Suns          

TNT

1521

5

The Hills              

MTV

1513

6

Real World XVII         

MTV

1461

7

Mavericks/Suns          

TNT

1422

8

WWE Entertainment        

USA

1377

9

RW/RR Fresh Meat        

MTV

1334

10

Blue Collar Comedy Tour 3

CMDY

1309

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
 Week Ending June 4

 Rank

PRIME TIME

TOTAL DAY

Net

(000)

Net

(000)

1

TNT

1499

TNT

774

2

ESPN

1302

USA

680

3

USA

1210

NAN*

558

4

CMDY

1004

FX

546

5

TBSC

874

TBSC

540

6

FX

860

ADSM*

522

7

SPK

736

ESPN

498

8

DISC

678

CMDY

457

9

AEN

608

NICK

456

10

MTV

607

LIF

398

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
 Week Ending June 4

Rank

PROGRAM

NET

(000)

1

Heat/Pistons            

ESPN

3484

2

Suns/Mavericks          

TNT

3377

3

Pistons/Heat            

ESPN

3349

4

Mavericks/Suns          

TNT

3035

5

Mavericks/Suns          

TNT

3003

6

Blue Collar Comedy Tour 3

CMDY

2967

7

Nextel Cup Race         

FX

2614

8

WWE Entertainment        

USA

2572

9

WWE Entertainment       

USA

2249

10

Deadliest Catch         

DISC

2065

Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
 Week Ending June 4

 

PRIME TIME

TOTAL DAY

Rank

Net

(000)

Net

(000)

1

TNT

1583

TNT

780

2

ESPN

1278

USA

685

3

USA

1241

FX

501

4

CMDY

926

NAN*

471

5

FX

795

TBSC

460

6

TBSC

784

ESPN

453

7

SPK

716

LIF

429

8

DISC

710

DISC

392

9

SCIF

609

CMDY

382

10

AEN

598

SPK

375

* Network broadcasts less than 51% of minutes in a 24-hour day.
Source: Turner Entertainment Research based on data from Nielsen Media Research.

 

TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
 Week Ending June 4

Rank

PROGRAM

NET

(000)

1

Heat/Pistons            

ESPN

3285

2

Pistons/Heat            

ESPN

3272

3

Suns/Mavericks          

TNT

3204

4

Mavericks/Suns          

TNT

3085

5

Mavericks/Suns          

TNT

3036

6

Nextel Cup Race         

FX

2911

7

Blue Collar Comedy Tour 3

CMDY

2830

8

WWE Entertainment       

USA

2445

9

WWE Entertainment       

USA

2122

10

Rescue Me               

FX

2001

Source: Turner Entertainment Research based on data from Nielsen Media Research.


 



Toni Fitzgerald is a staff writer for Media Life.




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