Over the past few weeks, Fox’s “So You Think You Can Dance” has pulled way ahead in its twice-weekly timeslot faceoff with NBC’s “America’s Got Talent” among adults 18-49. “Dance,” which finished behind “Talent” in the latter’s first few outings, held more than a one-point rating advantage in Wednesday and Thursday’s outings last week.
But among young viewers, those positions are flip-flopped. “Talent” has established itself as the hotter show among kids 2-11.
Last week, “Talent” finished first in both of their one-hour faceoffs. It led with a 2.9 at 9 p.m. Wednesday, compared to a 1.8 for “Dance.” The next night, when both shows air their results, was a bit closer, but “Talent” still topped “Dance,” 1.9-1.6.
“Dance” most recently finished ahead of “Talent” on July 13, the last time “Talent” aired a half hour results show instead of a full hour on Thursday. It has now permanently expanded to 60 minutes.
Both shows are parent friendly, receiving high ratings from Commonsensemedia.org, which offers parents help in monitoring their kids’ TV, movie and music choices. And both shows are among the most popular on broadcast with 2-11s, so why does “Talent” have such a clear edge?
Kids may find “Talent” the bigger draw simply because it features people their own age, a rarity on broadcast reality shows. Though reality is the most popular genre among kids 2-11 on broadcast, most of their favorite shows – “Fear Factor,” “Survivor,” “American Idol” – feature contestants at least 16 years old.
But on “Talent,” several of the semifinalists are 11 or under. Sugar N Spice, a family singing group with six contestants ages 3 to 12, was a favorite among kids, as were 8-year-old piano prodigy Natasha Le and precocious stand-up comedian Sydney Parks.
And though he’s not a kid, Dave the Horn Man has also been a big hit among youngsters, according to the blog written by “Talent” judge David Hasselhoff: “I do notice the kids love him. There is a place for everyone in this world.” Dave plays multiple musical instruments all strapped to his body.
Eleven-year-old singer Bianca Ryan and 11-year-old yodeler Taylor Ware made it to the finals, which means “Talent” may keep trumping “Dance” for weeks in at least one demo.
Meanwhile, in broadcast and basic cable ratings for younger viewers for the week ended July 30:
Among teens 12-17: Fox was first at 1.5, trailed by NBC and UPN in second with a 0.9 and Univision and CBS tied for fourth with a 0.8, followed by ABC and the WB at 0.7, Telemundo at 0.2, and Telefutura at 0.1.
Among kids 2-11: Fox led with a 1.1, followed by Univision at 1.0, NBC at 0.9, ABC, CBS and UPN at 0.7, WB at 0.3, Telemundo at 0.2, and Telefutura at 0.1.
The top five shows among 9-14s: 1. “SpongeBob, SquarePants” (Nickelodeon, Monday, 1:30 p.m.); 2. “SpongeBob, SquarePants” (Nickelodeon, Monday, 1 p.m.); 3. “Drake & Josh” (Nickelodeon, Monday 5:30 p.m.); 4. “Drake & Josh” (Nickelodeon, Tuesday 5:30 p.m.); 5. “Drake & Josh” (Nickelodeon, Saturday 3 p.m.);
The top five shows among 12-17s: 1. “WWE Entertainment” (USA, Monday 10 p.m.); 2. "Family Guy" (Adult Swim, Thursday 11:30 p.m.); 3. "WWE Entertainment" (USA, Monday 9 p.m.); 4. "My Super Sweet Sixteen" (MTV, Tuesday 10:30 p.m.); 5. "Pimp My Ride" (MTV, Thursday 10 p.m.)
The top five shows among 12-24s: 1. "Family Guy" (Fox, Sunday 9 p.m.); 2. "So You Think You Can Dance" (Fox, Wednesday 9 p.m.); 3. "My Super Sweet Sixteen" (MTV, Tuesday 10:30 p.m.); 4. “Real World XVII” (MTV, Tuesday 10 p.m.); 5. “WWE Entertainment” (USA, Monday 10 p.m.)
Cable shows making the top 10 among 18-24s: 4. "Real World XVII" (MTV, Tuesday 10 p.m.); 6. "RW/RR Fresh Meat" (MTV, Monday 10 p.m.); 8. "My Super Sweet Sixteen" (MTV, Tuesday 10:30 p.m.)
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ended July 30, 2006 |
|
|
Program |
Net |
Rtg% |
In Millions |
|
1 |
SO YOU THINK CN DANCE-WED |
FOX |
3.8 |
4910 |
|
2 |
HELL'S KITCHEN |
FOX |
3.5 |
4595 |
|
3 |
SO YOU THINK CN DANCE-THU |
FOX |
3.4 |
4439 |
|
4 |
HOUSE |
FOX |
3.3 |
4283 |
|
5 |
LAST COMIC STANDING 4 |
NBC |
3.2 |
4177 |
|
6 |
CSI |
CBS |
3.1 |
3997 |
|
7 |
CSI: MIAMI |
CBS |
3.1 |
3960 |
|
8 |
WITHOUT A TRACE |
CBS |
2.9 |
3741 |
|
9 |
AMERICA'S GOT TALENT |
NBC |
2.9 |
3728 |
|
10 |
BIG BROTHER 7-TUE |
CBS |
2.9 |
3721 |
|
11 |
ROCKSTAR: SUPERNOVA-TUE |
CBS |
2.8 |
3693 |
|
12 |
LAW AND ORDER:SVU |
NBC |
2.8 |
3678 |
|
13 |
FAMILY GUY |
FOX |
2.8 |
3588 |
|
14 |
TWO AND A HALF MEN |
CBS |
2.8 |
3572 |
|
15 |
GREY'S ANATOMY |
ABC |
2.5 |
3267 |
|
16 |
BIG BROTHER 7-THU |
CBS |
2.5 |
3236 |
|
17 |
PRIMETIME |
ABC |
2.5 |
3224 |
|
18 |
SIMPSONS |
FOX |
2.5 |
3204 |
|
19 |
CSI: NY |
CBS |
2.5 |
3198 |
|
20 |
HOUSE-TUE 8P |
FOX |
2.5 |
3186 |
|
21 |
AMERICA'S GOT TALENT-THU |
NBC |
2.4 |
3102 |
|
22 |
KING OF QUEENS |
CBS |
2.4 |
3085 |
|
23 |
HOW I MET YOUR MOTHER 930 |
CBS |
2.4 |
3056 |
|
24 |
BIG BROTHER 7-SUN |
CBS |
2.3 |
3020 |
|
25 |
AMERICAN DAD-SUN 8:30P |
FOX |
2.3 |
3008 |
|
26 |
48 HOURS MYSTERY TUESDAY |
CBS |
2.3 |
2984 |
|
27 |
FEA MAS BELLA WED |
UNI |
2.3 |
2969 |
|
28 |
HOW I MET YOUR MOTHER |
CBS |
2.3 |
2965 |
|
29 |
CRIMINAL MINDS |
CBS |
2.3 |
2960 |
|
30 |
LAW AND ORDER |
NBC |
2.3 |
2938 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SO YOU THINK CN DANCE-WED |
FOX |
3.9 |
2605 |
|
2 |
HELL'S KITCHEN |
FOX |
3.6 |
2384 |
|
3 |
FAMILY GUY |
FOX |
3.5 |
2309 |
|
4 |
SO YOU THINK CN DANCE-THU |
FOX |
3.5 |
2281 |
|
5 |
AMERICAN DAD-SUN 8:30P |
FOX |
3.0 |
1989 |
|
6 |
LAST COMIC STANDING 4 |
NBC |
3.0 |
1979 |
|
7 |
SIMPSONS |
FOX |
3.0 |
1975 |
|
8 |
FEA MAS BELLA TUE |
UNI |
2.9 |
1879 |
|
9 |
FEA MAS BELLA WED |
UNI |
2.7 |
1803 |
|
10 |
HOUSE |
FOX |
2.7 |
1790 |
|
11 |
LAW AND ORDER:SVU |
NBC |
2.5 |
1673 |
|
12 |
BIG BROTHER 7-TUE |
CBS |
2.5 |
1624 |
|
13 |
FEA MAS BELLA MON |
UNI |
2.4 |
1585 |
|
14 |
WAR AT HOME-SUN 9:30P |
FOX |
2.4 |
1574 |
|
15 |
SO YOU THINK-WED 8P |
FOX |
2.4 |
1562 |
|
16 |
FEA MAS BELLA THU |
UNI |
2.3 |
1541 |
|
17 |
AMERICA'S GOT TALENT |
NBC |
2.3 |
1520 |
|
18 |
BIG BROTHER 7-THU |
CBS |
2.3 |
1501 |
|
19 |
ROCKSTAR: SUPERNOVA-TUE |
CBS |
2.3 |
1493 |
|
20 |
HOUSE-TUE 8P |
FOX |
2.2 |
1466 |
|
21 |
WWE ENTERTAINMENT |
USA |
2.2 |
1429 |
|
22 |
CSI: MIAMI |
CBS |
2.2 |
1428 |
|
23 |
RW/RR FRESH MEAT |
MTV |
2.1 |
1405 |
|
24 |
REAL WORLD XVII |
MTV |
2.1 |
1367 |
|
25 |
PROJECT RUNWAY |
BRVO |
2.1 |
1361 |
|
26 |
BARRERA DE AMOR TUE |
UNI |
2.1 |
1354 |
|
27 |
CSI |
CBS |
2.0 |
1348 |
|
28 |
GREY'S ANATOMY |
ABC |
2.0 |
1344 |
|
29 |
WITHOUT A TRACE |
CBS |
2.0 |
1316 |
|
30 |
THAT '70S SHOW-THU 8:30P |
FOX |
2.0 |
1303 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAMILY GUY |
FOX |
3.6 |
1006 |
|
2 |
SO YOU THINK CN DANCE-WED |
FOX |
3.2 |
889 |
|
3 |
AMERICAN DAD-SUN 8:30P |
FOX |
3.1 |
873 |
|
4 |
REAL WORLD XVII |
MTV |
2.9 |
804 |
|
5 |
SIMPSONS |
FOX |
2.8 |
784 |
|
6 |
RW/RR FRESH MEAT |
MTV |
2.8 |
768 |
|
7 |
FEA MAS BELLA TUE |
UNI |
2.7 |
745 |
|
8 |
MY SUPER SWEET SIXTEEN |
MTV |
2.6 |
733 |
|
9 |
HELL'S KITCHEN |
FOX |
2.6 |
719 |
|
10 |
SO YOU THINK CN DANCE-THU |
FOX |
2.5 |
691 |
|
11 |
WAR AT HOME-SUN 9:30P |
FOX |
2.5 |
690 |
|
12 |
FEA MAS BELLA WED |
UNI |
2.5 |
686 |
|
13 |
HILLS, THE |
MTV |
2.4 |
682 |
|
14 |
FEA MAS BELLA THU |
UNI |
2.4 |
681 |
|
15 |
HOUSE |
FOX |
2.4 |
655 |
|
16 |
SO YOU THINK-WED 8P |
FOX |
2.3 |
627 |
|
17 |
FEA MAS BELLA MON |
UNI |
2.2 |
619 |
|
18 |
MOVIE, USA |
USA |
2.0 |
557 |
|
19 |
FEA MAS BELLA FRI |
UNI |
1.9 |
542 |
|
20 |
BIG BROTHER 7-TUE |
CBS |
1.9 |
534 |
|
21 |
KING OF THE HILL |
FOX |
1.9 |
529 |
|
22 |
TNT SUNDAY MOVIES |
TNT |
1.8 |
514 |
|
23 |
GREY'S ANATOMY |
ABC |
1.8 |
513 |
|
24 |
WWE ENTERTAINMENT |
USA |
1.8 |
512 |
|
25 |
FAMILY GUY |
ADSM |
1.8 |
506 |
|
25 |
FAMILY GUY |
ADSM |
1.8 |
506 |
|
27 |
LAST COMIC STANDING 4 |
NBC |
1.8 |
503 |
|
28 |
AMERICA'S GOT TALENT |
NBC |
1.8 |
500 |
|
29 |
MY SUPER SWEET SIXTEEN |
MTV |
1.8 |
498 |
|
30 |
BARRERA DE AMOR TUE |
UNI |
1.8 |
493 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
FAMILY GUY |
FOX |
2.9 |
1541 |
|
2 |
SO YOU THINK CN DANCE-WED |
FOX |
2.8 |
1492 |
|
3 |
MY SUPER SWEET SIXTEEN |
MTV |
2.7 |
1418 |
|
4 |
REAL WORLD XVII |
MTV |
2.7 |
1412 |
|
5 |
WWE ENTERTAINMENT |
USA |
2.6 |
1386 |
|
6 |
RW/RR FRESH MEAT |
MTV |
2.6 |
1363 |
|
7 |
SIMPSONS |
FOX |
2.5 |
1321 |
|
8 |
HELL'S KITCHEN |
FOX |
2.5 |
1307 |
|
9 |
HILLS, THE |
MTV |
2.5 |
1306 |
|
10 |
FAMILY GUY |
ADSM |
2.5 |
1294 |
|
11 |
AMERICAN DAD-SUN 8:30P |
FOX |
2.5 |
1291 |
|
12 |
SO YOU THINK CN DANCE-THU |
FOX |
2.4 |
1244 |
|
13 |
HOUSE |
FOX |
2.3 |
1202 |
|
14 |
FEA MAS BELLA TUE |
UNI |
2.2 |
1154 |
|
15 |
FEA MAS BELLA THU |
UNI |
2.1 |
1119 |
|
16 |
WWE ENTERTAINMENT |
USA |
2.1 |
1105 |
|
17 |
FEA MAS BELLA WED |
UNI |
2.1 |
1095 |
|
18 |
WAR AT HOME-SUN 9:30P |
FOX |
2.1 |
1081 |
|
19 |
FAMILY GUY |
ADSM |
2.1 |
1078 |
|
20 |
AMERICA'S GOT TALENT |
NBC |
2.1 |
1077 |
|
21 |
SO YOU THINK-WED 8P |
FOX |
2.0 |
1059 |
|
22 |
FAMILY GUY |
ADSM |
2.0 |
1058 |
|
23 |
JUSTIN TIMBERLAKE VIDEO |
MTV |
1.9 |
1008 |
|
24 |
RUNS HOUSE |
MTV |
1.9 |
1004 |
|
25 |
FEA MAS BELLA MON |
UNI |
1.9 |
1001 |
|
26 |
PIMP MY RIDE |
MTV |
1.9 |
989 |
|
27 |
MAKING THE BAND 3 |
MTV |
1.9 |
979 |
|
28 |
FRESH PRINCE OF BEL AIR |
NAN |
1.8 |
965 |
|
29 |
MY SUPER SWEET SIXTEEN |
WB |
1.8 |
950 |
|
30 |
HOUSE-TUE 8P |
FOX |
1.8 |
939 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
WWE ENTERTAINMENT |
USA |
3.5 |
874 |
|
2 |
FAMILY GUY |
ADSM |
3.2 |
788 |
|
3 |
WWE ENTERTAINMENT |
USA |
2.9 |
723 |
|
4 |
MY SUPER SWEET SIXTEEN |
MTV |
2.8 |
685 |
|
5 |
PIMP MY RIDE |
MTV |
2.8 |
680 |
|
6 |
FRESH PRINCE OF BEL AIR |
NAN |
2.8 |
679 |
|
7 |
FRESH PRINCE OF BEL AIR |
NAN |
2.6 |
652 |
|
8 |
MY SUPER SWEET SIXTEEN |
MTV |
2.6 |
651 |
|
9 |
FAIRLY ODD PARENTS |
NICK |
2.6 |
650 |
|
10 |
RUNS HOUSE |
MTV |
2.6 |
647 |
|
11 |
FRESH PRINCE OF BEL AIR |
NAN |
2.6 |
640 |
|
12 |
FRESH PRINCE OF BEL AIR |
NAN |
2.5 |
625 |
|
13 |
HILLS, THE |
MTV |
2.5 |
624 |
|
14 |
DRAKE & JOSH |
NICK |
2.5 |
618 |
|
15 |
NEXT |
MTV |
2.5 |
609 |
|
16 |
REAL WORLD XVII |
MTV |
2.5 |
608 |
|
17 |
SO YOU THINK CN DANCE-WED |
FOX |
2.4 |
603 |
|
18 |
RW/RR FRESH MEAT |
MTV |
2.4 |
595 |
|
19 |
NEXT |
MTV |
2.4 |
591 |
|
20 |
HELL'S KITCHEN |
FOX |
2.4 |
589 |
|
21 |
S JIMMY TIMMY POWERHOUR3 |
NICK |
2.4 |
585 |
|
22 |
FAMILY GUY |
ADSM |
2.4 |
581 |
|
22 |
MAKING THE BAND 3 |
MTV |
2.4 |
581 |
|
24 |
FAIRLY ODD PARENTS |
NICK |
2.3 |
579 |
|
25 |
AMERICA'S GOT TALENT |
NBC |
2.3 |
577 |
|
26 |
DRAKE & JOSH |
NICK |
2.3 |
575 |
|
26 |
NED DECLASSIFIED |
NICK |
2.3 |
575 |
|
28 |
AVATAR: FURY OF THE AANG |
NICK |
2.3 |
572 |
|
28 |
FAMILY GUY |
ADSM |
2.3 |
572 |
|
30 |
FAMILY GUY |
ADSM |
2.3 |
567 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
4.7 |
1159 |
|
2 |
SPONGEBOB |
NICK |
4.6 |
1121 |
|
3 |
DRAKE & JOSH |
NICK |
4.4 |
1070 |
|
4 |
DRAKE & JOSH |
NICK |
4.3 |
1048 |
|
5 |
DRAKE & JOSH |
NICK |
4.1 |
1003 |
|
6 |
DRAKE & JOSH |
NICK |
4.1 |
999 |
|
7 |
FAIRLY ODD PARENTS |
NICK |
4.1 |
996 |
|
8 |
NED DECLASSIFIED |
NICK |
4.0 |
995 |
|
9 |
DRAKE & JOSH |
NICK |
4.0 |
979 |
|
10 |
DRAKE & JOSH |
NICK |
4.0 |
978 |
|
11 |
DRAKE & JOSH |
NICK |
4.0 |
971 |
|
12 |
DRAKE & JOSH |
NICK |
3.9 |
962 |
|
13 |
ZOEY 101 |
NICK |
3.9 |
958 |
|
14 |
FAIRLY ODD PARENTS |
NICK |
3.9 |
950 |
|
15 |
NED DECLASSIFIED |
NICK |
3.8 |
939 |
|
16 |
SPONGEBOB |
NICK |
3.8 |
927 |
|
17 |
FAIRLY ODD PARENTS |
NICK |
3.8 |
922 |
|
18 |
SPONGEBOB |
NICK |
3.7 |
903 |
|
19 |
SPONGEBOB |
NICK |
3.6 |
883 |
|
20 |
SPONGEBOB |
NICK |
3.6 |
882 |
|
21 |
NED DECLASSIFIED |
NICK |
3.6 |
878 |
|
22 |
FAIRLY ODD PARENTS |
NICK |
3.5 |
861 |
|
22 |
WWE ENTERTAINMENT |
USA |
3.5 |
861 |
|
24 |
SPONGEBOB |
NICK |
3.5 |
857 |
|
25 |
AVATAR: FURY OF THE AANG |
NICK |
3.5 |
852 |
|
26 |
FAIRLY ODD PARENTS |
NICK |
3.4 |
846 |
|
27 |
SPONGEBOB |
NICK |
3.4 |
844 |
|
28 |
DRAKE & JOSH |
NICK |
3.4 |
843 |
|
29 |
AGU R V HAVING FUN YET |
NICK |
3.4 |
842 |
|
30 |
SPONGEBOB |
NICK |
3.4 |
832 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ended July 30, 2006 |
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
SPONGEBOB |
NICK |
6.1 |
2430 |
|
2 |
SPONGEBOB |
NICK |
5.8 |
2298 |
|
3 |
FAIRLY ODD PARENTS |
NICK |
5.6 |
2244 |
|
4 |
SPONGEBOB |
NICK |
5.5 |
2193 |
|
5 |
SPONGEBOB |
NICK |
5.4 |
2173 |
|
6 |
SPONGEBOB |
NICK |
5.4 |
2153 |
|
7 |
SPONGEBOB |
NICK |
5.4 |
2138 |
|
8 |
SPONGEBOB |
NICK |
5.3 |
2136 |
|
9 |
SPONGEBOB |
NICK |
5.2 |
2085 |
|
10 |
FAIRLY ODD PARENTS |
