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Younger viewers

Big surprise:
'Premios Juventud 2006'


Univision awards show wins the night in kids

Jul 21, 2006

In an era when ratings for traditional awards shows such as the Oscars, Emmys and Golden Globes are dipping, viewership for younger-skewing, hipper programs like the “BET Awards” and ESPN’s “ESPY Awards” has been going up.

In addition to cooler stars and fun award categories, these shows provide something that the older ones almost never do: surprises.

Last week Univision’s three-year-old “Premios Juventud 2006,” or Youth Awards, kept the identity of its hosts a secret until the moment they arrived on stage, causing rampant online speculation. That helped “Juventud” become the latest awards show to earn record audiences.

Among teens 12-17, the show drew 600,000 viewers, placing No. 1 for the night and No. 5 for the week on all of broadcast in that demo. It was up 44 percent over last year.

It was only the second time this season that a Univision broadcast has ranked No. 1 in that demographic.

Among kids 2-11, “Premios” also finished No. 1 for the night on broadcast, drawing 868,000 viewers, 20 percent better than last year. Both marked records for the show.

It was the latest in a string of impressive showings by Univision, which has frequently ranked No. 2 or 3 in the younger demos in the weekly rankings this summer.

Certainly part of it is that Univision is airing new programming while the networks, notably UPN and the WB, offer a limited number of original shows and few of those appealing to kids.

But the network also recognizes that to draw a young audience to an award show, it must have some sort of spectacle, and “Juventud” provided plenty of that.

The night’s opening number, performed in an arena rather than the usual staid theaters of most award shows, included a yacht, a helicopter, two scuba divers and a bunch of sharks. At the end, Mexican television personalities Alessandra Rosaldo and Jan, she of the toned, often bare midriff, he of the dreamy tousled hair, took off their scuba masks and stayed on to host the program.

Shakira, Thalia, hot Hispanic band RBD and more actually attended the awards. Univision also helped hook in viewers by giving them a say in who took home prizes: Kids voted beforehand on Univision.com to determine the winners.

The actual award categories ranged from sports to entertainment, including Most Electrifying Male Athlete (New York Yankee Alex Rodriguez), What a Hottie! (RBD member Alfonso Herrera), Best Moves (Shakira) and Actress Who Steals the Show (Jessica Alba).

Meanwhile, in broadcast and basic cable ratings for younger viewers for the week ended July 16:
 
Among teens 12-17: Fox was first at 1.6, trailed by NBC in second with a 1.1 and Univision and UPN tied at third with a 1.0, followed by ABC and CBS at 0.8, WB at 0.7, and Telemundo and Telefutura at 0.2.

Among kids 2-11: Fox led with a 1.2, followed by Univision at 1.1, NBC at 0.9, ABC at 0.8, UPN at 0.7, CBS at 0.6, WB at 0.4, and Telemundo and Telefutura at 0.2.

The top five shows among 9-14s: 1. “Fairly Odd Parents” (Nickelodeon, Tuesday 1:30 p.m.); 2. “Drake & Josh” (Nickelodeon, Tuesday 5:30 p.m.); 3. “Ned Declassified” (Nickelodeon, Wednesday 6 p.m.); 4. “SpongeBob SquarePants” (Nickelodeon, Tuesday 5 p.m.); 5. “Drake & Josh” (Nickelodeon, Monday 5:30 p.m.)
 
The top five shows among 12-17s: 1. “My Super Sweet Sixteen” (MTV, Tuesday 10:30 p.m.); 2. “So You Think You Can Dance” (Fox, Wednesday 9 p.m.); 3. “WWE Entertainment” (USA, Monday 10 p.m.); 3. “Naruto” (Cartoon Network, Saturday 10:30 p.m.); 5. “Family Guy” (Adult Swim, Wednesday 11:30 p.m.)
 
The top five shows among 12-24s: 1. “Family Guy” (Fox, Sunday 9 p.m.); 2. “Fox MLB All-Star Game” (Fox, Tuesday 8:39 p.m.); 3. “So You Think You Can Dance” (Fox, Wednesday 9 p.m.); 4. “My Super Sweet Sixteen” (MTV, Tuesday 10:30 p.m.); 5. “The Hills” (MTV, Wednesday 10 p.m.)
 
Cable shows making the top 10 among 18-24s: 7. “RW/RR Fresh Meat” (MTV, Monday 10 p.m.); 9. “The Hills” (MTV, Wednesday 10 p.m.) 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ended July 16, 2006

 

Program

Net

Rtg%

In Millions

1

FOX MLB ALL-STAR GAME(S)-07/11/2006

FOX

4.6

5.99

2

SO YOU THINK CN DANCE-WED

FOX

3.8

4.92

3

SO YOU THINK CN DANCE-THU

FOX

3.7

4.84

4

AMERICA'S GOT TALENT

NBC

3.5

4.59

5

LAST COMIC STANDING 4

NBC

3.3

4.32

6

FOX MLB ALL-STAR PRE(S)-07/11/2006

FOX

3.2

4.13

7

HELL'S KITCHEN

FOX

3.1

4.00

8

CSI: MIAMI

CBS

2.9

3.79

9

FAMILY GUY

FOX

2.9

3.78

10

BIG BROTHER 7-TUE

CBS

2.8

3.66

11

LAW AND ORDER:SVU

NBC

2.8

3.64

12

CSI

CBS

2.8

3.64

13

MOVIE, USA

USA

2.8

3.63

14

TWO AND A HALF MEN

CBS

2.8

3.60

15

ROCKSTAR: SUPERNOVA-TUE

CBS

2.7

3.56

16

CSI: NY

CBS

2.7

3.52

17

HOW I MET YOUR MOTHER 930

CBS

2.7

3.47

18

FOX MLB ALL-STAR POST(S)-07/11/2006

FOX

2.6

3.43

19

SIMPSONS

FOX

2.6

3.40

20

HOME RUN DERBY          L

ESPN

2.6

3.37

21

BIG BROTHER 7-THU

CBS

2.6

3.36

22

GREY'S ANATOMY

ABC

2.5

3.20

23

WITHOUT A TRACE

CBS

2.5

3.20

24

AMERICAN DAD-SUN 8:30P

FOX

2.4

3.12

25

PREMIOS JUVENTUD 06 7/13(S)-07/13/2006

UNI

2.4

3.09

26

WIFE SWAP

ABC

2.4

3.06

27

SATURDAY NIGHT

NBC

2.4

3.06

28

LAW AND ORDER

NBC

2.3

3.02

29

TREASURE HUNTERS

NBC

2.3

2.99

30

FEAR FACTOR

NBC

2.3

2.96

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

FOX MLB ALL-STAR GAME(S)-07/11/2006

FOX

4.5

2.98

2

SO YOU THINK CN DANCE-WED

FOX

4.1

2.73

3

FAMILY GUY

FOX

3.9

2.54

4

SO YOU THINK CN DANCE-THU

FOX

3.8

2.49

5

HELL'S KITCHEN

FOX

3.3

2.16

6

SIMPSONS

FOX

3.2

2.14

7

FOX MLB ALL-STAR PRE(S)-07/11/2006

FOX

3.2

2.13

8

LAST COMIC STANDING 4

NBC

3.2

2.09

9

AMERICA'S GOT TALENT

NBC

3.2

2.08

10

PREMIOS JUVENTUD 06 7/13(S)-07/13/2006

UNI

3.0

1.96

11

AMERICAN DAD-SUN 8:30P

FOX

2.9

1.92

12

HOME RUN DERBY          L

ESPN

2.8

1.83

13

BIG BROTHER 7-TUE

CBS

2.7

1.81

14

FEA MAS BELLA WED

UNI

2.7

1.75

15

FOX MLB ALL-STAR POST(S)-07/11/2006

FOX

2.6

1.72

16

WAR AT HOME-SUN 9:30P

FOX

2.5

1.68

17

RW/RR FRESH MEAT

MTV

2.4

1.60

18

LAW AND ORDER:SVU

NBC

2.4

1.59

19

FEA MAS BELLA TUE

UNI

2.4

1.59

20

FEA MAS BELLA MON

UNI

2.4

1.55

21

FEA MAS BELLA FRI

UNI

2.4

1.55

22

SO YOU THINK-WED 8P

FOX

2.3

1.53

23

MOVIE, USA

USA

2.3

1.49

24

BIG BROTHER 7-THU

CBS

2.2

1.43

25

NOCHE DE ESTRELLAS 7/13(S)-07/13/2006

UNI

2.2

1.42

26

HILLS, THE

MTV

2.2

1.42

27

ROCKSTAR: SUPERNOVA-TUE

CBS

2.1

1.41

28

WIFE SWAP

ABC

2.1

1.37

29

CSI: MIAMI

CBS

2.0

1.35

30

WWE ENTERTAINMENT

USA

2.0

1.35

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

FAMILY GUY

FOX

4.2

1.18

2

FOX MLB ALL-STAR GAME(S)-07/11/2006

FOX

4.0

1.11

3

SIMPSONS

FOX

3.2

0.90

4

SO YOU THINK CN DANCE-WED

FOX

3.2

0.90

5

AMERICAN DAD-SUN 8:30P

FOX

3.1

0.87

6

WAR AT HOME-SUN 9:30P

FOX

3.1

0.85

7

RW/RR FRESH MEAT

MTV

3.0

0.84

8

FOX MLB ALL-STAR PRE(S)-07/11/2006

FOX

3.0

0.82

9

HILLS, THE

MTV

2.9

0.82

10

SO YOU THINK CN DANCE-THU

FOX

2.9

0.81

11

PREMIOS JUVENTUD 06 7/13(S)-07/13/2006

UNI

2.6

0.72

12

HOME RUN DERBY          L

ESPN

2.5

0.68

13

MY SUPER SWEET SIXTEEN

MTV

2.4

0.66

14

REAL WORLD XVII

MTV

2.4

0.66

15

FEA MAS BELLA TUE

UNI

2.3

0.65

16

FOX MLB ALL-STAR POST(S)-07/11/2006

FOX

2.3

0.64

17

LAST COMIC STANDING 4

NBC

2.3

0.63

18

FEA MAS BELLA FRI

UNI

2.2

0.63

19

HELL'S KITCHEN

FOX

2.2

0.61

20

AMERICA'S GOT TALENT

NBC

2.2

0.60

21

FEA MAS BELLA MON

UNI

2.2

0.60

22

FEA MAS BELLA WED

UNI

2.1

0.59

23

KING OF THE HILL

FOX

2.1

0.58

24

SO YOU THINK-WED 8P

FOX

2.1

0.58

25

MOVIE, USA

USA

2.1

0.57

26

BIG BROTHER 7-TUE

CBS

2.1

0.57

27

THAT '70S SHOW-THU 8:30P

FOX

2.0

0.57

28

GREY'S ANATOMY

ABC

2.0

0.56

29

WWE ENTERTAINMENT

USA

2.0

0.56

30

LAW AND ORDER:SVU

NBC

2.0

0.56

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

FAMILY GUY

FOX

3.4

1.81

2

FOX MLB ALL-STAR GAME(S)-07/11/2006

FOX

3.3

1.72

3

SO YOU THINK CN DANCE-WED

FOX

3.1

1.63

4

MY SUPER SWEET SIXTEEN

MTV

2.8

1.48

5

HILLS, THE

MTV

2.8

1.46

6

AMERICAN DAD-SUN 8:30P

FOX

2.7

1.44

7

SIMPSONS

FOX

2.7

1.42

8

SO YOU THINK CN DANCE-THU

FOX

2.6

1.38

9

RW/RR FRESH MEAT

MTV

2.6

1.37

10

PREMIOS JUVENTUD 06 7/13(S)-07/13/2006

UNI

2.5

1.32

11

REAL WORLD XVII

MTV

2.5

1.31

12

WWE ENTERTAINMENT

USA

2.4

1.26

13

AMERICA'S GOT TALENT

NBC

2.3

1.22

14

WAR AT HOME-SUN 9:30P

FOX

2.3

1.19

15

FAMILY GUY

ADSM

2.2

1.17

16

FOX MLB ALL-STAR PRE(S)-07/11/2006

FOX

2.2

1.17

17

FAMILY GUY

ADSM

2.2

1.17

18

HOME RUN DERBY          L

ESPN

2.2

1.16

19

HELL'S KITCHEN

FOX

2.2

1.16

20

MADE

MTV

2.2

1.14

21

WWE ENTERTAINMENT

USA

2.1

1.09

22

FAMILY GUY

ADSM

2.1

1.08

23

LAST COMIC STANDING 4

NBC

2.1

1.08

24

PIMP MY RIDE

MTV

2.0

1.06

25

FEA MAS BELLA WED

UNI

2.0

1.03

26

FEA MAS BELLA TUE

UNI

2.0

1.03

27

FEA MAS BELLA MON

UNI

2.0

1.03

28

FOX MLB ALL-STAR POST(S)-07/11/2006

FOX

1.9

1.01

29

FAMILY GUY

WB

1.9

1.00

30

MOVIE, USA

USA

1.9

0.99

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

MY SUPER SWEET SIXTEEN

MTV

3.3

0.82

2

SO YOU THINK CN DANCE-WED

FOX

3.0

0.74

3

WWE ENTERTAINMENT

USA

2.8

0.70

4

NARUTO

TOON

2.8

0.69

5

FAMILY GUY

ADSM

2.7

0.68

6

MADE

MTV

2.7

0.67

7

AVATAR:  FURY OF THE AANG

NICK

2.7

0.66

8

FAMILY GUY

ADSM

2.6

0.65

9

REAL WORLD XVII

MTV

2.6

0.65

10

FAMILY GUY

ADSM

2.6

0.65

11

HILLS, THE

MTV

2.6

0.64

12

NARUTO

TOON

2.5

0.63

13

FAMILY GUY

FOX

2.5

0.63

14

PARENTAL CONTROL

MTV

2.5

0.63

15

PARENTAL CONTROL

MTV

2.5

0.62

16

AMERICA'S GOT TALENT

NBC

2.5

0.62

17

PIMP MY RIDE

MTV

2.5

0.62

18

FOX MLB ALL-STAR GAME(S)-07/11/2006

FOX

2.5

0.61

19

WHY CANT I BE YOU

MTV

2.5

0.61

20

WWE ENTERTAINMENT

USA

2.5

0.61

21

PREMIOS JUVENTUD 06 7/13(S)-07/13/2006

UNI

2.4

0.60

22

FAMILY GUY

ADSM

2.4

0.59

23

DRAKE & JOSH

NICK

2.3

0.58

24

WWE SMACKDOWN!

UPN

2.3

0.57

25

FAMILY GUY

ADSM

2.3

0.57

26

WHY CANT I BE YOU

MTV

2.3

0.57

27

AMERICAN DAD-SUN 8:30P

FOX

2.3

0.57

28

SO YOU THINK CN DANCE-THU

FOX

2.3

0.57

29

HELL'S KITCHEN

FOX

2.2

0.55

30

ROBOT CHICKEN

ADSM

2.2

0.55

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 9-14
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

FAIRLY ODD PARENTS

NICK

4.5

1.10

2

DRAKE & JOSH

NICK

4.4

1.07

3

NED DECLASSIFIED

NICK

4.2

1.02

4

SPONGEBOB

NICK

4.1

1.02

5

DRAKE & JOSH

NICK

4.1

1.02

6

NED DECLASSIFIED

NICK

4.1

1.01

7

FAIRLY ODD PARENTS

NICK

4.1

1.00

8

RUGRATS IN PARIS

NICK

4.0

0.99

9

AVATAR:  FURY OF THE AANG

NICK

4.0

0.98

10

FAIRLY ODD PARENTS

NICK

4.0

0.98

10

FAIRLY ODD PARENTS

NICK

3.9

0.96

12

NARUTO

TOON

3.8

0.94

13

FAIRLY ODD PARENTS

NICK

3.8

0.93

14

NARUTO

TOON

3.7

0.92

15

NED DECLASSIFIED

NICK

3.7

0.92

16

DRAKE & JOSH

NICK

3.7

0.91

16

DRAKE & JOSH

NICK

3.7

0.90

18

CATS & DOGS

TOON

3.6

0.88

19

NED DECLASSIFIED

NICK

3.5

0.87

20

NED DECLASSIFIED

NICK

3.5

0.86

21

S JIMMY TIMMY POWERHOUR2

NICK

3.5

0.85

22

GYM PARTNER FILL

TOON

3.3

0.82

23

RUGRATS

NICK

3.3

0.81

24

SPONGEBOB

NICK

3.3

0.81

25

DANNY PHANTOM

NICK

3.2

0.80

26

FAIRLY ODD PARENTS

NICK

3.2

0.80

27

MY GYM PTNR IS A MONKEY

TOON

3.2

0.80

28

JIMMY NEUTRON

NICK

3.2

0.79

29

JIMMY NEUTRON

NICK

3.2

0.78

30

SPONGEBOB

NICK

3.1

0.77

Source: MTV Networks, based on data from Nielsen Media Research

 

TOP 30 PROGRAMS - BROADCAST & BASIC CABLE TV
Kids 2-11
Week Ended July 16, 2006

Rank

Program

Net

Rtg%

In Millions

1

SPONGEBOB

NICK

5.5

2.19

2

RUGRATS IN PARIS

NICK

5.2

2.06

3

DRAKE & JOSH

NICK

5.1

2.02

4

SPONGEBOB

NICK

4.8

1.92

5

SPONGEBOB

NICK

4.7

1.89

6

SPONGEBOB

NICK

4.7

1.89

7

FAIRLY ODD PARENTS

NICK

4.6

1.85

8

SPONGEBOB

NICK

4.6

1.83

9

DRAKE & JOSH

NICK

4.6

1.82

10

NED DECLASSIFIED

NICK

4.5

1.81

11

SPONGEBOB

NICK

4.5

1.81

12

SPONGEBOB

NICK

4.5

1.80

13

FAIRLY ODD PARENTS

NICK

4.4

1.76

14

SPONGEBOB

NICK

4.4

1.74

15

FAIRLY ODD PARENTS

NICK

4.3

1.72

16

FAIRLY ODD PARENTS

NICK

4.3

1.71

17

FAIRLY ODD PARENTS

NICK

4.3

1.70

18

FAIRLY ODD PARENTS

NICK

4.3

1.70

19

DRAKE & JOSH

NICK

4.3

1.70

20

DRAKE & JOSH

NICK

4.2

1.69

21

FAIRLY ODD PARENTS

NICK

4.2

1.68

22

SPONGEBOB

NICK

4.2

1.66

23

DRAKE & JOSH

NICK

4.2

1.66

24

SPONGEBOB

NICK

4.1

1.63

25

JIMMY NEUTRON

NICK

4.1

1.63

26

SPONGEBOB

NICK

4.1

1.62

26

FAIRLY ODD PARENTS

NICK

4.0

1.60

28

FAIRLY ODD PARENTS

NICK

4.0

1.60

29

S JIMMY TIMMY POWERHOUR2

NICK

4.0

1.60

30

FAIRLY ODD PARENTS

NICK

4.0

1.58