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No laughing matter:
It girl isn't on 'SNL'


Teen temptress Lindsay Lohan sinks as host

Apr 20, 2006

Lindsay Lohan is still hot stuff in the tabloids, but her popularity as a TV guest seems to have cooled right along with her flagging movie career.

With Lohan as host of “Saturday Night Live” over the weekend, her third such stint in two years, the show averaged just a 5.1 metered-market household rating. That’s down 18 percent from a 6.2 for Lohan’s last appearance on the show, when she hosted last year’s season-ender in May.

It’s also well below the averages posted by less-publicized hosts such as Jack Black, whose appearance with Neil Young in December averaged a 6.1, and Steve Martin, whose 14th hosting gig in February averaged a 7.0.

Why the lesser interest in Lohan this year? Some of the dropoff could be explained by the fact that the show aired the night before Easter, when people travel and are not on their usual schedules.

And certainly household ratings for “Saturday Night Live” in general are trailing, having dipped 6 percent this year, to a 4.5 average. When final ratings are released for Saturday’s show later today, it will likely settle in around or a bit below that mark.

But most likely the answer is that the Lohan craze has peaked. The 19-year-old tabloid queen hasn’t had a hit movie since “Mean Girls” two years ago. Last summer’s “Herbie: Fully Loaded” grossed just $66 million at the box office, $20 million less than “Girls,” despite having more than double the budget.

Once a staple of internet search lists, taking 10th place on Yahoo’s year-end search terms last year, Lohan doesn’t even appear in the site’s top 20 this week.

Perhaps people are simply tired of Lohan, whose rumored anorexia, problems with her troubled father, and ever-changing love life have made her a staple in celebrity magazines such as Us Weekly, In Touch and Star.

In what’s usually a sign that a celebrity knows she has an image problem, Lohan recently announced plans for a charity trip to Kenya, which her spokesperson immediately hawked on MTV. 

Meanwhile, in other daypart ratings for the week ended April 16:

Among morning shows, NBC’s “Today” held a healthy 1.2 million lead over ABC’s “Good Morning America,” with an average 6.0 million. CBS’s “Early Show” was well behind at 2.8 million.

NBC also held its lead among Sunday morning shows, with 3.99 million viewers for “Meet the Press,” some 1.3 million more than CBS’s “Face the Nation” or ABC’s “This Week with George Stephanopoulos,” both with just over 2.6 million.

In late night, NBC’s “Tonight Show” averaged 6.3 million total viewers, trouncing ABC’s “Nightline” at 3.6 million and CBS’s “Late Show” with 3.3 million. NBC’s “Late Night” averaged 2.4 million, 600,000 ahead of “Late Late Show” on CBS and 800,000 ahead of ABC’s “Jimmy Kimmel Live.”

And NBC kept its lead in a down week for nightly newscasts, for the week ended April 16. “Nightly News” averaged 7.98 million total viewers to 7.23 million for ABC’s “World News Tonight” and 6.78 million for CBS’s “Evening News.”

In syndication for the week ended April 9, “Wheel of Fortune” was the top show with an 8.4 household rating. “Oprah” was the top talk show as usual with a 6.0. And “Everybody Loves Raymond” was the top comedy with a 5.8 average. 


 

SUNDAY MORNING SHOW RATINGS
Week ending April 9, 2006

Program

Network

Households*

People 2+

Adults 25-54

Rtg%

Shr

Total viewers (millions)

Rtg%

Meet the Press

NBC

3.0

9

3.996

1.2

Face the Nation

CBS

2.0

6

2.694

0.8

This Week with George Stephanopoulos

ABC

1.9

6

2.655

0.7

News Sunday

Fox

0.9

3

1.305

0.5

* Each rating point is equivalent to 1.096 million homes
Source: NTI

 

MORNING SHOW RATINGS
Week Ending April 9, 2006
Five-day averages

Program

Network

Households

People 2+

Rtg%

Shr

Total viewers (millions)

Today

NBC

4.6

16

6.0

Good Morning America

ABC

3.8

14

4.8

Early Show

CBS

2.2

8

2.8

* Each rating point is equivalent to 1.096 million homes
Source: NTI

 

LATE-NIGHT RATINGS
Week Ending April 9, 2006
Five-day averages

Program

Network

People 2+

Adults 18-49

Total viewers (millions)

Rtg%

Tonight Show with Jay Leno

NBC

6.3

2.1

Nightline

ABC

3.6

1.2

Late Show with David Letterman

CBS

3.3

1.1

Late Night with Conan O’Brien

NBC

2.4

1.0

The Late Late Show with Craig Ferguson

CBS

1.8

0.6

Jimmy Kimmel Live

ABC

1.6

0.7

Last Call with Carson Daly

NBC

1.5

0.7

Source: NTI

 

DAYTIME RATINGS
Week Ending April 9, 2006
Five-day averages

 Daytime dramas

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

3.76

1.6

ABC

3.27

1.9

NBC

2.64

1.7

 Full daytime

Total viewers (millions)

Women 18-49

Network

(millions)

Rtg%

CBS

4.06

1.5

ABC

3.21

1.8

NBC

2.64

1.7

Source: NTI

 

EVENING NETWORK NEWS RATINGS
Week Ending April 16, 2006
Five-day averages

Program

Network

Households*

People 2+

Rtg%

Shr

Total viewers (millions)

NBC Nightly News with Brian Williams

NBC

5.7

13

7.978

ABC World News Tonight

ABC

5.1

11

7.236

CBS Evening News with Bob Schieffer

CBS

4.8

10

6.777

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending April 9

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

8.4

9237

2

JEOPARDY

KIN

6.7

7413

3

OPRAH WINFREY SHOW (AT)

KIN

6

6641

4

EVRY LVS RAYMOND-SYN (AT)

KIN

5.8

6398

5

SEINFELD (AT)

SPT

5

5562

6

ENTERTAINMENT TONIGHT(AT)

PRM

4.9

5354

7

DR. PHIL SHOW (AT)

KIN

4.8

5267

8

CSI-SYN (AT)

KIN

4.7

5136

9

JUDGE JUDY (AT)

PRM

4.6

5080

10

FRIENDS (AT)

WB

4.5

4970

10

SEINFELD-WKND (AT)

SPT

4.5

4934

12

EVBDY LVS RAYMOND-WKD-SYN

KIN

3.7

4113

13

THAT 70S SHOW-MF-SYN (AT)

2/T

3.6

3985

14

WHEEL OF FORTUNE WKND

KIN

3.4

3766

15

MILLIONAIRE (AT)

BV

3.3

3636

16

LIVE WITH REGIS AND KELLY

BV

3.2

3579

16

INSIDE EDITION

KIN

3.2

3537

18

JUDGE JOE BROWN (AT)

PRM

3

3285

19

PEOPLE'S COURT (AT)

WB

2.8

3133

19

ENTERTAINMENT TONIGHT WKD

PRM

2.8

3062

21

ACCESS HOLLYWOOD (AT)

WB

2.7

2963

21

KING OF THE HILL-SYN(AT)

2/T

2.7

2926

23

KING OF QUEENS-SYN (AT)

SPT

2.6

2890

24

INSIDER (AT)

PRM

2.5

2771

24

MALCOLM IN-MIDDLE SYN(AT)

2/T

2.5

2771

Source: Nielsen Media Research



Toni Fitzgerald is a staff writer for Media Life.




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