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How very glam: Ads on pizza boxes Higher-end advertisers flock to the medium May 2, 2006
But in time advertisers saw the value of putting messages on pizza boxes to reach to young consumers, and the ads became more sophisticated, moving beyond the crude two-color red on white of old. As that happened, higher-end advertisers began adding them to their media plans. That trend continues, and now Mango Moose Media of Mississauga, Ontario, has a campaign that launched the medium in Canada, promoting Toyota’s new Yaris. The pizza box was designed to create a buzz around the spring rollout of the new compact vehicle.
Mango Moose’s research shows that every ad delivers at least four impressions per box. In the U.S., one company offering the service is Mangia Media, based in Water Mill, N.Y., which has created campaigns for HBO, Citibank and Paramount Pictures, among others.
That ends up as a lot of pizza boxes. Pizza is the nation’s most popular quick service meal, the first choice of 97 percent of Americans, according to Mangia Media.
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