|
 |
||||||||||||||||||||||||||||||||||||
|
|
New editor is named for the Economist John Micklethwait rises from U.S. editor Mar 24, 2006
Micklethwait was named yesterday after a deciding interview with the magazine's board of directors. The panel chose Micklethwait over Ed Carr, its business editor. Also in the running, reports London's Guardian, was deputy editor Emma Duncan. Micklethwait's U.S. experience will come in handy. The U.S. has been the Economist's growth market for some years now, with recent strong circulation gains, and under Micklethwait it will continue to build its U.S. presence, adding new bureaus as it strives to further expand its subscriber base. The U.S. now accounts for almost half the magazine's total circulation, at 515,480 of just under 1.1 million total, and well more than the 160,000 it sells in its home market. Though so unlike U.S. weekly newsmagazines, the Economist has crafted a mystique in the U.S. as a must-read for its global view, especially among business executives, and that led to a doubling of U.S. subscribers in the last decade. The Economist has been more successful in that regard than the other leading UK import, the Financial Times, whose U.S. circulation is around 125,000, or less than a third of its total circulation. To its credit, the Economist has also proved an able contender for advertising against both the U.S. newsweeklies and business titles, such as Forbes and Business Week, even with its much smaller circulation. In a tough year for newsweeklies, with total ad pages down 6.2 percent, the Economist finished 2005 with 2,155.33 pages, down 1.9 percent from the prior year but second to Time, which ended the year at 2,292.91 pages, down 12.2 percent. That's according to the Publishers Information Bureau. Micklethwait, an Oxford graduate, worked for Chase Manhattan Bank until joining the Economist in 1987, working for the finance section. He helped establish The Economist’s Los Angeles office from 1990-1993, and he edited the business section for four years. Before becoming the New York bureau chief a few years ago, Micklethwait served as the magazine’s media correspondent. He and Economist Washington bureau chief Adrian Wooldridge have written four books together, including “The Right Nation: Conservative Power in America.”
|
|
|||||||||||||||||||||||||||||||||
