|
 |
||||||||||||||||||||||||||||||||||||
|
|
Ring-a-ding. Putting ads on cell phones. The idea: Users agree to listen to messages Jan 16, 2006
Karl Seelig of PromoTel this week is in a new phase of testing what could be a clever way to do just that: ring-back ads. It would work this way. Users would get a free phone and free cell phone service in exchange for listening to ads in the place of ring tones whenever they dialed a call. The ads would be short, just 7 seconds. The service would be provided by phone carriers, and their incentive would be the huge potential ad revenue. The advantage for advertisers would be the ability to target ads. So a market could target college kids, or for that matter graphic designers, says Seelig, who is CEO of Perceptive Impression of Los Angeles, parent of PromoTel. The ads would cost just pennies, according to Seelig, far less than, say, direct mail. The listening might hear two to two and a half ads per call. “I think this system, because it’s highly targeted, will give a big advantage to little firms locally making branded efforts that only big firms can traditionally do,” says Seelig. He says he's talking to phone carriers but there's as yet no timetable for a rollout of the service.
|
|
|||||||||||||||||||||||||||||||||
