CBS: Super Bowl is almost sold out
November 8, 2012
CBS is on pace to sell out the Super Bowl very early this year, marking the third straight year of high demand for the game.
Yesterday CBS chief executive officer Les Moonves told analysts on an earnings conference call that inventory for the game is nearly sold out.
Some 30-second spots are going for $4 million, Moonves said, up from the $3.5 million that NBC commanded last year.
NBC also moved its ads quickly, with a sell out last fall. CBS is expected to do the same, a change from years ago, when there would always be a handful of ads still available in the weeks before the game.
Advertisers seem to have decided that, despite the exorbitant pricetag, the Super Bowl is worth the splurge because it draws so many viewers.
February’s game drew a record 111.35 million total viewers, the largest audience ever to watch a TV program, according to Nielsen.
This season’s broadcast superlatives
NBC’s summer play: Mixing it up
Strong return for ‘America’s Got Talent’
Buyers: More C7 deals are on the way
Surge in ad spending on digital video
CBS’s summer play: High-quality drama
‘Aquarius,’ not worthy of the trip back
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Once again, Rockets try to power up
Cable overnights: Solid bow for ‘Texas’
Advertisers flee ’19 Kids and Counting’
OOH ad spending jumps in first quarter
Big DVR numbers for ‘Big Bang Theory’
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