CBS Sports launching radio network
June 22, 2012
A few weeks ago, NBC Sports announced that it was starting its own radio network, starting slowly with hourly updates, daily features and a few full-length programs.
It seems CBS Sports will enter the field more aggressively.
Yesterday it announced the launch of CBS Sports Radio, a 24-hour, seven-days-a-week venture that will have a presence in nine of the country's top 10 markets upon its debut.
Cumulus Media will syndicate the network, which will be made available on 67 of its stations, giving CBS Sports Radio a big initial footprint.
CBS claims that it will have an audience reach of 10 million at launch.
Cumulus will also be ending its agreement with EPSN with the move, a major change in a sports radio advertising market that's estimated at $150 million annually by Wells Fargo.
"While the sports radio business is currently dominated by ESPN (owned by Disney's ABC Radio), we believe that CBS' new network could garner a significant share of the market as early as 2013," wrote Wells Fargo senior analyst Marci Ryvicker in a note sent to investors yesterday.
NBC makes over Thursday, yet again
Solid start for ABC’s ‘American Crime’
Big shakeup at NBC News, as expected
February sweep’s winners and losers
Whoa: The Hispanic population will double
Nearly everyone’s got a smartphone
‘The Returned,’ just why is the question
Tell us, what’s the mood at your agency?
Best tube bets this weekend 3.6.15
President and CEO fizzle out at TheBlaze
Pew: Race influences local news consumption
More changes at the top at Viacom
Hefty fine for a misleading Snuggie ads
- Tim Libby becomes SVP and digital director at Starcom USA
- Cedric Devitt becomes chief creative officer at Big Spaceship
- Tony Zito rises to CEO at Rakuten Marketing
- Nick Maine, Sam Thompson and Ashraf Mohammad join Digital Pulp
- Scott Bailey becomes automotive president at TEN
- Bill Brink rises to media editor at The New York Times
- Cara Rubinsky rises to associate Europe editor at The AP
- John Strong and Alexi Lalas leading FS1's MLS coverage
- Three join the cast of AMC's 'The Night Manager'
- Griffin Gluck joins NBC comedy pilot 'Cuckoo'
- Martha Stewart among Justin Bieber roasters
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Remote media buyer available for all markets
Offline media buyer job in San Francisco
Spot media buyer wanted in Greenville, S.C.
Communications strategist/media planner in Chicago
Digital campaign and analytics manager