CBS Sports launching radio network
June 22, 2012
A few weeks ago, NBC Sports announced that it was starting its own radio network, starting slowly with hourly updates, daily features and a few full-length programs.
It seems CBS Sports will enter the field more aggressively.
Yesterday it announced the launch of CBS Sports Radio, a 24-hour, seven-days-a-week venture that will have a presence in nine of the country's top 10 markets upon its debut.
Cumulus Media will syndicate the network, which will be made available on 67 of its stations, giving CBS Sports Radio a big initial footprint.
CBS claims that it will have an audience reach of 10 million at launch.
Cumulus will also be ending its agreement with EPSN with the move, a major change in a sports radio advertising market that's estimated at $150 million annually by Wells Fargo.
"While the sports radio business is currently dominated by ESPN (owned by Disney's ABC Radio), we believe that CBS' new network could garner a significant share of the market as early as 2013," wrote Wells Fargo senior analyst Marci Ryvicker in a note sent to investors yesterday.
‘NBC Nightly News’ wins the 2015-16 season
New Thursday shows post ho-hum ratings
Readers: ABC will stay ahead on Friday nights
Readers: NBC will dominate a weak Sunday night
NFL viewership is down (but let’s not panic yet)
NFL lifts Major League Soccer to 12-year high
Rachel, with no raises, what perks should I ask for?
Tell us, what’s your take on late-night television?
Weekend TV: ‘MacGyver’ returns to CBS
Cable overnights: Yikes! Scary slide for ‘Horror Story’
With Brangelina split, People heads back to press
Cooking TV shows more popular than actual cooking
Promising premieres for new ABC Wednesday shows
- Ariana Stolarz rises to global CSO at MRM//McCann
- Carla Serrano and Bill Kanarick rise at Publicis
- Chris Einhauser becomes group account director at Zambezi
- Sharon Klein and Tess Sanchez rise at Fox
- Laura Wides-Muñoz rises to VP of special projects at Fusion
- Michael Palatnek becomes CEO at Posterscope US
- Eric Peterkofsky rises to EVP of talent at Entertainment Studios
- Jamie Lee Curtis directing an episode of 'Scream Queens'
- Poorna Jagannathan joins Netflix's 'Gypsy'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Wanted: Media buyer in Providence, Rhode Island
Media buyer wanted in Savannah, Georgia
Needed: Digital media planner/buyer in NJ
Media planner/strategist job in Dallas/Fort Worth
Media planner opening in Chicago