CBS Sports launching radio network
June 22, 2012
A few weeks ago, NBC Sports announced that it was starting its own radio network, starting slowly with hourly updates, daily features and a few full-length programs.
It seems CBS Sports will enter the field more aggressively.
Yesterday it announced the launch of CBS Sports Radio, a 24-hour, seven-days-a-week venture that will have a presence in nine of the country's top 10 markets upon its debut.
Cumulus Media will syndicate the network, which will be made available on 67 of its stations, giving CBS Sports Radio a big initial footprint.
CBS claims that it will have an audience reach of 10 million at launch.
Cumulus will also be ending its agreement with EPSN with the move, a major change in a sports radio advertising market that's estimated at $150 million annually by Wells Fargo.
"While the sports radio business is currently dominated by ESPN (owned by Disney's ABC Radio), we believe that CBS' new network could garner a significant share of the market as early as 2013," wrote Wells Fargo senior analyst Marci Ryvicker in a note sent to investors yesterday.
ABC and CBS tie for No. 1 on sweeps’ final night
OMG, teens are so over Facebook
CBS snaps Fox’s eight-year win streak
Twitter increases security measures
Discovery launches online video network
CBS adds another comedy for next season
‘The Office’ series finale a social media hit
‘Hit the Floor,’ no, grab the remote
Rachel, I’m irked. My friend got a raise.
Order up: One freshly made billboard
Best tube bets this weekend
So, how will the upfront shake out?
NBC wins penultimate night of sweeps
- Marianne Gambelli becomes chief investment officer at Horizon Media
- Andy Grant becomes associate creative director at CP + B
- Shashi Seth becomes president at Tribune Digital Ventures
- Julie Piepenkotter rises to EVP of research at FX
- Cherie Cohen becomes SVP of cable ad sales at NBCUniversal
- Andrew Leisner rises to motorcycle group publisher at Bonnier
- Dominic Laval becomes director of business development at Capablue
- Paul Barford becomes chief scientist at Broadcast Interactive Media
- Mia Maestro joins FX drama pilot 'The Strain'
- Giuliana Rancic and Nick Jonas hosting NBC's 'Miss USA'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planner/buyer opening in Des Moines
Opening for a director of sponshorship research
Media planner opening in San Francisco
Media buyer/search specialist in Los Angeles
Media supervisor position in Kohler, WI