CBS Sports launching radio network
June 22, 2012
A few weeks ago, NBC Sports announced that it was starting its own radio network, starting slowly with hourly updates, daily features and a few full-length programs.
It seems CBS Sports will enter the field more aggressively.
Yesterday it announced the launch of CBS Sports Radio, a 24-hour, seven-days-a-week venture that will have a presence in nine of the country's top 10 markets upon its debut.
Cumulus Media will syndicate the network, which will be made available on 67 of its stations, giving CBS Sports Radio a big initial footprint.
CBS claims that it will have an audience reach of 10 million at launch.
Cumulus will also be ending its agreement with EPSN with the move, a major change in a sports radio advertising market that's estimated at $150 million annually by Wells Fargo.
"While the sports radio business is currently dominated by ESPN (owned by Disney's ABC Radio), we believe that CBS' new network could garner a significant share of the market as early as 2013," wrote Wells Fargo senior analyst Marci Ryvicker in a note sent to investors yesterday.
Nielsen examines Jen and Ben and Jen
Real loser in digital ads surge: TV
Study: Tube time really adds up over the years
NBC dominates with ‘Talent’ special
More fallout from botched UVA rape story
Four hot trends in online advertising
Back to school guide: By the numbers
Free ice cream when temperatures soar
‘Significant Mother,’ notify next of kin
Tell us your thoughts on radio
TV’s odd infatuation with hoarders
Cable overnights: ‘Catch’ snags first
An old favorite returning to ‘GMA’?
- Andrea Gustafson becomes design director at Havas Worldwide
- Tim Dingersen and Morgan Leykam join Reason2Be
- Danielle Maged becomes EVP of partnerships at Fox Networks
- Margaret de Streel rises to international editor at Wall Street Journal
- Arthur Gregg Sulzberger rises to associate editor at The NY Times
- Alex Berkett becomes SVP of corporate development at Viacom
- David O’Connell rises to EVP of production management at NBCU
- John Cook becomes acting executive editor at Gawker
- Vicky Ward and David Bouley join Town & Country
- Scott Nelson becomes head of Viber North America
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta