CBS scores with Alabama-LSU game
November 5, 2012
No. 1 Alabama’s victory over No. 5 LSU in a rematch of last year's BCS championship game delivered not just CBS’s best Saturday of the season but also one of the network’s highest-rated nights of the fall.
CBS drew a 3.7 adults 18-49 rating in primetime Saturday, according to Nielsen overnights, bettering the combined ratings of ABC, Fox, NBC, Univision and Telemundo for the night.
The game lasted well past 11 p.m. Because overnights measure only timeslot and not actual program data, those numbers are likely to rise when final data reflecting the post-primetime tune-in are released tomorrow.
But preliminary numbers suggest a big crowd. The game peaked with a 4.3 rating at 10 p.m.
The other networks struggled against such dominant competition.
CBS finished first with the 3.7 rating and 11 share. Fox was second with a 1.0/3, ABC third with a 0.7/2, NBC and Univision tied for fourth with a 0.6/2 apiece, and Telemundo sixth with a 0.4/2.
CBS won every hour, starting with a 3.4 at 8 p.m. for the first hour of its SEC matchup. Fox was second with a 1.0 for its own college football matchup, followed by ABC’s “Saturday Night Football” and NBC’s final hour of the Notre Dame-Pittsburgh game tied with a 0.7 apiece. Univision’s “Sabado Gigante” finished fifth with a 0.5, and Telemundo was sixth with a 0.4.
CBS lengthened its lead at 9 p.m. with a 3.7. Fox’s football remained second with a 1.0, followed by ABC’s football and Univision’s “Sabado” tied for third with a 0.7 apiece. NBC’s movie “Rudy” was fifth with a 0.5 and Telemundo was sixth with a 0.4.
At 10 p.m. CBS’s football game was again first with a 3.9, followed by NBC’s movie and ABC’s football tied for second with a 0.7 apiece. Univision’s “Sabado” was fourth with a 0.6, and Telemundo was sixth with a 0.5.
Among households CBS led with a 6.2/10, followed by ABC and Fox tied for second with a 1.9/3 apiece. NBC was fourth with a 1.7/3, Univision fifth with a 1.0/2 and Telemundo sixth with a 0.5/1.
Coming soon, a new way to measure online TV
Five smart tips on buying billboards
Fact: Mobile ads now top banner ads
‘Yikes, that is one spooky psychic!’
‘Project Runway: Threads,’ threadbare
Tell us, what’s your take on Martha Stewart?
A most unlikely World Series matchup
Cable overnights: ‘Dead’ stays strong in week two
Mom to toy store: Stop selling Walt White doll!
Fox orders a horror series from Ryan Murphy
CBS Outdoor is dropping the CBS name
‘Sunday Night Football’ scores for NBC
Washington Post rolls out national tab
- Abbey Klaassen becomes director of corporate development at Dentsu
- Robert Kellner becomes SVP of strategy at Barker
- Anhelo Reyes becomes VP of brand marketing at Spike TV
- ABC News SVP of communications Jeffrey Schneider exits
- Carlos Lamadrid becomes VP of national sales at Entercom
- Claudine Cazian rises to VP of programming at Premiere Networks
- Michael Foster becomes VP of demand platform at MediaAlpha
- Susan Sarandon joins Lifetime's 'Marilyn'
- Pitbull hosting ABC's American Music Awards
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago
Media buyer job in Medford, Oregon
Media planner position in Chicago