CBS scores with Alabama-LSU game
November 5, 2012
No. 1 Alabama’s victory over No. 5 LSU in a rematch of last year's BCS championship game delivered not just CBS’s best Saturday of the season but also one of the network’s highest-rated nights of the fall.
CBS drew a 3.7 adults 18-49 rating in primetime Saturday, according to Nielsen overnights, bettering the combined ratings of ABC, Fox, NBC, Univision and Telemundo for the night.
The game lasted well past 11 p.m. Because overnights measure only timeslot and not actual program data, those numbers are likely to rise when final data reflecting the post-primetime tune-in are released tomorrow.
But preliminary numbers suggest a big crowd. The game peaked with a 4.3 rating at 10 p.m.
The other networks struggled against such dominant competition.
CBS finished first with the 3.7 rating and 11 share. Fox was second with a 1.0/3, ABC third with a 0.7/2, NBC and Univision tied for fourth with a 0.6/2 apiece, and Telemundo sixth with a 0.4/2.
CBS won every hour, starting with a 3.4 at 8 p.m. for the first hour of its SEC matchup. Fox was second with a 1.0 for its own college football matchup, followed by ABC’s “Saturday Night Football” and NBC’s final hour of the Notre Dame-Pittsburgh game tied with a 0.7 apiece. Univision’s “Sabado Gigante” finished fifth with a 0.5, and Telemundo was sixth with a 0.4.
CBS lengthened its lead at 9 p.m. with a 3.7. Fox’s football remained second with a 1.0, followed by ABC’s football and Univision’s “Sabado” tied for third with a 0.7 apiece. NBC’s movie “Rudy” was fifth with a 0.5 and Telemundo was sixth with a 0.4.
At 10 p.m. CBS’s football game was again first with a 3.9, followed by NBC’s movie and ABC’s football tied for second with a 0.7 apiece. Univision’s “Sabado” was fourth with a 0.6, and Telemundo was sixth with a 0.5.
Among households CBS led with a 6.2/10, followed by ABC and Fox tied for second with a 1.9/3 apiece. NBC was fourth with a 1.7/3, Univision fifth with a 1.0/2 and Telemundo sixth with a 0.5/1.
TV programming blog: All the cancellations and renewals
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency