2014 and 2015 NCAA men's basketball tournament games will air on TBS, as will the 2016 title contest, before alternating with CBS ...

Thrilling end boosts final round by 26 percent over last year, to a 10.2 household rating, as Adam Scott takes title. Big bump on ...

Final averages a 14.3 metered-market household rating, up 18 percent over last year, and full tourney averages 10.7 million viewer...

Tourney drawing best viewership in 19 years, averaging 9.4 million viewers per game. That should continue with well-known teams ma...

Averages 8.9 million total viewers, up 9 percent over last year and best since 1993. Huge gains for Sunday's games, which included...

Thursday's coverage draws best viewership in 22 years, averaging 8.1 million viewers on CBS, TNT, TBS and truTV. Rating up 4 perce...

Everything you want to know about the tourney, including how much is spent on advertising, what an ad costs, last year's ratings a...

Predict gains for CBS and Turner Networks after last year's decline. Give high marks to online and broadcast coverage. And who wil...

Will ratings for this year's tournament on CBS and Turner networks be up over last year? Is it too overhyped? Do you like the cabl...

Race averages a 10.0 household rating, up 30 percent over last year's rain-delayed event and best rating since 2006. Danica Patric...

Touching tale of a Clydesdale reunited with his owner tops Ram's tribute to the humble farmer. Worst spot: Bar Rafaeli kissing a g...

Falls shy of record, finishing as third-most-watched TV show of all time. Draws second-best rating in 27 years, a 46.3 in househol...

Ram's 'Farmer' and Anheuser Busch's Clydesdales resonate with viewers while many funny ads fall flat. Talking to McKee Wallwork & ...

Averages a 48.1 household rating and 71 share on CBS, according to Nielsen metered-market ratings, up 1 percent over last year and...

Buyers and planners say the audience will be big but not as big as last year, when it set a new mark for most-watched show. Most a...

What to watch and where to watch it. CBS isn't the only network going nuts over the game. You can also see coverage on CNN, CMT, A...

Were this year's spots better than last year's? Which was most effective from a branding perspective? Which was the worst commerci...