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Research
Study: News stories lean toward gay marriage

Nearly half, 47 percent focus on support of the issue, while just 9 percent focus on opposition, according to Pew...

Report: Digital-only reps double online revenue

So says a new report from Borrell Associates, which also finds two-thirds of newspapers, radio, TV and yellow pages have such reps...

Number of TV households reaches 115.6 million

Nielsen's estimate for fall rises 1.2 percent over this year's 114.2 million ...

Study: How businesspeople get their news

They are most engaged with media in the morning, most likely using a smartphone. After work they pull out their tablets....

Study: 1.08 million cord cutters last year

Number of people eschewing pay TV since 2008 hits 3.74 million. Just 31,000 new subscribers were added last year. ...

The word: Not such a hopping Easter

National Retail Federation says Easter shoppers will spend an average of $145.13, about even to last year's $145.28. ...

Nielsen: There are some ‘zero TV’ households

Just under 5 percent of U.S. homes have no traditional TV connection. They rely on computers, smartphones and tablets to get their...

ABC embraces Nielsen Online Campaign Ratings

ABC, ABC Family and ESPN will use the system, which measures viewing across both television and the web...

Study: Oscar ads weren’t as effective

This year's batch score 10 percent lower than last year's, according to Ace Metrix. Tops: a Hyundai spot that already ran in the S...

TiVo bows cross-media measurement

Service combines media exposure with consumer purchase data, using more than 100,000 cross-media households (both TV and digital)...

Study: Few recall Super Bowl ad brands

Nielsen: While Super Bowl ads had an average recall of 57 percent, just 14 percent could remember the actual brands that advertise...

Nielsen adding online video to TV ratings

The word: The company plans to broaden its definition of TV viewing to include programs watched on broadband, Xboxes and, in the f...

Survey: Work is a great place for romance

Valentine's Day fun fact: Thirty percent of those who dated a co-worker ended up marrying them, according to Careerbuilder.com...

This Valentine’s Day, celebrate yourself

That's what respondents to a SocialVibe survey plan to do. Forty-nine percent of women and 35 percent of men buy themselves Valent...

Most-trusted cable news network? Fox News.

And the least-trusted? Well, that's still Fox News, according to Public Policy Polling, which found PBS is the only channel more A...

Nielsen: 87.2 percent of broadcast viewing is live

Fully 12.8 percent of all broadcast viewing now takes place via DVR, including 1.1 percent that is watched more than a week after ...

For college kids, media use depends on mom & dad

Nielsen: Young adults have access to different devices, such as DVRs and video game consoles, depending on whether they're at home...

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People
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