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Research
Study: News stories lean toward gay marriage

Nearly half, 47 percent focus on support of the issue, while just 9 percent focus on opposition, according to Pew...

Report: Digital-only reps double online revenue

So says a new report from Borrell Associates, which also finds two-thirds of newspapers, radio, TV and yellow pages have such reps...

Number of TV households reaches 115.6 million

Nielsen's estimate for fall rises 1.2 percent over this year's 114.2 million ...

Meet the typical online video consumer

He pays for what he watches, he's between the ages of 25 and 44, he may be a minority and he's consuming more and more web video, ...

teen phone c
Wanna reach teens? Use the phone.

Smartphone ownership has spiked this past year, faster than among older demos. They're not just for talking. Teens are 18 percent ...

Big trend: Watching TV when you please

Huge numbers now catch shows on their own schedules, using a variety of devices. Talking with Harris Poll's Regina A. Corso....

Study: How businesspeople get their news

They are most engaged with media in the morning, most likely using a smartphone. After work they pull out their tablets....

Huh: Online nearly matches TV in daily usage

People spend an average of 3.9 hours per day watching television and 3.8 on the computer. They're listening to radio and reading b...

Study: 1.08 million cord cutters last year

Number of people eschewing pay TV since 2008 hits 3.74 million. Just 31,000 new subscribers were added last year. ...

The word: Not such a hopping Easter

National Retail Federation says Easter shoppers will spend an average of $145.13, about even to last year's $145.28. ...

Behind the gains in time-shifted viewership

It's way up on broadcast, and it's not just from DVRs. Video on demand is also increasing to gains in C3 ratings. Talking with the...

The real and hefty price of media job cuts

A new study finds that nearly a third of respondents have abandoned a media outlet because its quality has declined following year...

Nielsen: There are some ‘zero TV’ households

Just under 5 percent of U.S. homes have no traditional TV connection. They rely on computers, smartphones and tablets to get their...

ABC embraces Nielsen Online Campaign Ratings

ABC, ABC Family and ESPN will use the system, which measures viewing across both television and the web...

Study: Oscar ads weren’t as effective

This year's batch score 10 percent lower than last year's, according to Ace Metrix. Tops: a Hyundai spot that already ran in the S...

How social media has changed car buying

It's upended the old model of how cars were bought, allowing for direct communication and critique of companies and dealers. Talki...

TiVo bows cross-media measurement

Service combines media exposure with consumer purchase data, using more than 100,000 cross-media households (both TV and digital)...

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