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Media Economy
Ad spending forecast: Up 3.5 percent

U.S. media economy will grow at a steady pace, with internet seeing the biggest gains, up 18.1 percent...

Report: Local mobile ad spending will hit $9.1B

Up from $1.2 billion last year, for a compound annual growth rate of 49.3 percent. Total mobile ad revenue will jump to $16.8 bill...

Nielsen: 71 percent say we’re in a recession

Majority of Americans think the recessionary conditions will continue for another year, too, though they're still spending money o...

Nike suspends Pistorious sponsorship

Company promises to monitor situation closely as South African runner faces charges that he murdered his girlfriend. It's his seco...

Nielsen: Global ad spending up 4.3 percent

Third quarter growth rate picks up after 2.7 percent gain during first half of the year, boosted by a 10.2 percent increase in Nor...

Forecast: Global ad $ will grow 4 percent

That's for 2013, and it's up from 3.9 percent in 2012. Advertisers have been spooked by Europe and the fiscal cliff. U.S. ad spend...

A less-optimistic outlook for global spending

Three major forecasters temper their expectations for 2013, with GroupM slashing ad revenue outlook from 5.3 percent growth to 4.5...

Forecast: U.S. ad spending will grow 0.6 percent

MagnaGlobal predicts modest growth for 2013 ad revenue, coming off a huge year for political and Olympic spending. Global outlook ...

Spot TV spending surges on political ads

More than $990 million spent during October, bringing full-year tally to $2.22 billion, on the way to $2.8 billion...

Political ad spending on TV hits $2.11B

Local TV accounts for $1.91 billion, much of that going to Congressional races, with Tuesday election approaching...

Global ad $ up 2.7 percent in first half

Nielsen: Spending hits $266 billion, with North America up 2.4 percent, as advertisers remain wary of economy. Europe continues to...

Indications are it will be a jolly holiday

New study finds people are planning to spend more this season, and retailers are bulking up their workforces. That should lead to ...

Global ad spending outlook: Good not great

ZenithOptimedia lowers earlier forecast for worldwide ad revenue growth from 4.8 percent to 4.3 percent. European woes just won't ...

Nielsen: Global ad spending up 2.4 percent in Q2

Paced by emerging markets, including Africa and the Middle East, up 19.4 percent. Struggling Europe declines by 3.8 percent....

Study: Paid search spending up 17.8 percent

Third-quarter dollars driven partly by a 167.5 percent gain in mobile advertising, which made up 16.3 percent of search budgets ...

Report: Political TV ad spending hits $1 billion

The bulk of it, $887 million, has come on spot television, and Washington, D.C., has seen the biggest outlays...

Court denies stay on FCC political $ rule

TV stations must start posting their political ad rates and sales online Thursday, despite broadcasters' protests...

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People
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