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Media Economy Newsletter
miami-c
Miami: TV perks up with the Heat

Advertisers are lining up to get on game broadcasts for the hugely popular defending NBA champs. Radio rates are up with lots of l...

philly c
Philly: Appears to be a soft year for TV

Spending is down from last year, and you can get your client on the air on relatively short notice. Radio is down as some advertis...

European ad spending takes a dive

Falls 4.2 percent during 2012, including a 5.3 percent drop in fourth quarter, and there's no sign of relief in the region. But it...

new orleans c
New Orleans: Big events, big TV dollars

Television spending is up 8 to 10 percent, thanks to Super Bowl and Mardi Gras and will stay strong this summer. Radio's also up, ...

Report: Local mobile ad spending will hit $9.1B

Up from $1.2 billion last year, for a compound annual growth rate of 49.3 percent. Total mobile ad revenue will jump to $16.8 bill...

The seven biggest myths of the upfront

Contrary to popular perception, it won't produce any big surprises. CPM gains tend to be the same each year. Another myth: The myt...

denver c
Denver: TV and radio are softer

Demand is down after a very strong 2012 with political and Olympic spending, with plentiful inventory. Radio is tighter but invent...

Pharmaceuticals: Why ad spending’s ailing

The category has been in decline for years, afflicted by fears over government regulation and a lack of new drugs to tout to consu...

Auto: Ad spending revs a little lower

No. 2 ad category will still see gains but not as steep as the past two years, when auto sales soared. Expect more tempered spendi...

baltimore, contact, inner harbour
Baltimore: Flat with deals available

TV pricing is even to last year, with auto and health care the strongest categories. Radio is open too, following a huge 2012 for ...

2012 spot TV up 10 percent, lifted by elections

Campaigns spend nearly $500 million in fourth quarter, giving full year a boost to $17.1 billion. Also driving full-year spot TV...

Forecast: Digital will drive local ad spending

Digital will increase at a 12.3 percent compound annual growth rate through 2017, predicts BIA/Kelsey. But traditional will fall 0...

washington dc c
Washington, D.C.: TV getting tighter

Spending and pricing are flat but demand is rising, and it's expected to finish up 4 to 6 percent with heavy spending for the Virg...

The bummer that was fourth quarter 2012

Nielsen: Media economy grew by only 1 percent, after a 7 percent increase during third. Part of the blame goes to big cutbacks by ...

Solid 2012 even without political and Olympics

Nomura: Spending rises 3.7 percent excluding the bi-annual advertising events. Disappointing growth for TV but online surges 12.7 ...

Ad spending rises 3 percent in 2012

Grows to $140 billion, according to Kantar Media, including a 2 percent gain during fourth quarter. Political and Olympics account...

twin cities c
Twin Cities: Spending’s way up on TV

Gains in auto, home improvement and health insurance are driving the market up 10 to 15 percent. Come in late and you'll pay doubl...

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