New programs will offer FirstLook for cell phones and pair with Twitter and Foursquare for advertising...

Releasing data for 11 markets this summer, with more to come, in addition to billboard measurements...

It reaches out to abused children, offering them a number to call to get help if they're being hurt. But adults see only a sign de...

Microsoft offers Forbes readers free wifi in a promotion for its latest Office product. An insert contains a router that connects ...

Actually it's a bit of both, a hybrid vehicle with a sharp message to college students: Use a cab when you drink, or you could end...

Movie advertising company promises to deliver desired audiences based on Nielsen data...

Children are let loose in a grocery store, where they load up on cookies and candy. The point of the stunt: Parents need to teach...

Imagine receiving this message on your cell phone as you are standing in the bread aisle about to choose which loaf to put in your...

Zombies invade Chicago's El. The problem? They're too out of it to work. The solution? A shot of energy drink, administered by an ...

Scan a street poster of a recent cover of Playboy Netherlands and you're connected to a site showing the women on the cover in all...

Non-sponsors are showing great imagination in the stunts they've come up with to tie themselves to March Madness without running a...

Sixty-nine nominees are up for the annual awards from the Outdoor Advertising Association of America. Here's the complete list. ...

Blame the bright pink vans touting topless maids that descended on the city last fall. The resulting furor prompted a new ordinanc...

And that message is, did you wash your hands before you ate? Soap brand stamps the question on 2.5 million pieces of roti at an In...

Visit a URL while waiting for the bus and bam, the fun starts. A circus, a Lamborghini, a horse-drawn carriage, a dog sled, who kn...

And at a university no less, Florida Atlantic, which is stirring up a lot of discussion: Should the school have taken the $6 milli...

A video promoting the Sports Illustrated swimsuit issue plays on a 51,000-square-foot wall at Caesars Palace Hotel and Casino in V...