Cable’s other election winners: Late-night hosts
Ratings are up for new hosts including Samantha Bee and Trevor Noah
November 9, 2016
Cable news networks aren’t the only ones seeing big ratings from this election.
A number of late-night shows on cable have also gotten nice bumps from campaign 2016, including two new hosts who have seen their material go viral online as well.
TBS’s weekly “Full Frontal with Samantha Bee” has averaged 724,000 total viewers since launching early this year, according to Nielsen. Ratings have picked up this fall with the election, with the show drawing more than 400,000 adults 18-49 with in recent episodes, and her most viral bits get upwards of 2.5 million streams.
Comedy Central’s “The Daily Show with Trevor Noah” just wrapped its best month ever, after some initial growing pains as Noah settled into the unenviable role of succeeding the beloved Jon Stewart.
The show averaged 1.4 million viewers with three-day DVR playback, and the network says it’s picking up an additional 700,000 online. It’s also up double-digit percentages over last year, Noah’s first full month as host, among 18-49s and 25-54s.
Oliver is having his most-watched season ever, drawing more than 4 million across platforms, while Maher is in the midst of his most-watched season since he debuted on HBO more than a decade ago.
The gains are, of course, attributable to the election. Both candidates are easy targets, as unlikable as they are, and the late-night hosts have pilloried them mercilessly – though on cable, Trump has been whacked around worse than Clinton.
Will the momentum last beyond the election? That’s hard to say. Unlike the cable news networks, late-night shows aren’t usually so topical and could still enjoy high numbers of the people attracted by the election like what they’ve seen.
But it could take many months to determine that.
In cable ratings for the week ended Nov. 6:
Top five networks in primetime (18-49s): ESPN, AMC, FX, TBS, USA.
Top five networks in primetime (total viewers): Fox News Channel, ESPN, Hallmark Channel, MSNBC, USA.
Top five total-day networks (total viewers): Fox News Channel, Nickelodeon, ESPN, Hallmark Channel, CNN.
Top cable news networks in primetime (total viewers): Fox News Channel, MSNBC, CNN, HLN, CNBC, FBN.
Top cable news programs (total viewers): 1. Fox News Channel’s “The O’Reilly Factor” (Thursday, 8 p.m.); Fox News Channel’s “The O’Reilly Factor” (Monday, 8 p.m.); 3. Fox News Channel’s “The O’Reilly Factor” (Friday, 8 p.m.); 4. Fox News Channel’s “The Kelly File” (Thursday, 9 p.m.); 5. Fox News Channel’s “The Kelly File” (Monday, 9 p.m.)
Top movie (total viewers): Hallmark Channel’s “The Mistletoe Promise,” (Saturday, 8 p.m.) 3.90 million.
Top sporting event (total viewers): ESPN’s “Monday Night Football” (Monday, 8:15 p.m.) 10.48 million.
Show on the rise: Hallmark Channel’s “The Mistletoe Promise,” Saturday, 8 p.m. The movie averaged 3.90 million total viewers, up 16 percent from the previous week’s already strong “A Wish for Christmas.”
Show on the decline: FX’s “American Horror Story,” Wednesday, 10 p.m. The drama slipped 16 percent week-to-week among total viewers, from 2.62 million to 2.20 million.
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Putting a pricetag on ad fraud: $16.4 billion
Surprise: There’s one area where TV viewing is soaring
Media Life’s Digital Media Transparency Initiative
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
TV programming blog: All the cancellations and renewals
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord
With old NCAA favorites gone, new ones emerge
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency