Cable’s other election winners: Late-night hosts
Ratings are up for new hosts including Samantha Bee and Trevor Noah
November 9, 2016
Cable news networks aren’t the only ones seeing big ratings from this election.
A number of late-night shows on cable have also gotten nice bumps from campaign 2016, including two new hosts who have seen their material go viral online as well.
TBS’s weekly “Full Frontal with Samantha Bee” has averaged 724,000 total viewers since launching early this year, according to Nielsen. Ratings have picked up this fall with the election, with the show drawing more than 400,000 adults 18-49 with in recent episodes, and her most viral bits get upwards of 2.5 million streams.
Comedy Central’s “The Daily Show with Trevor Noah” just wrapped its best month ever, after some initial growing pains as Noah settled into the unenviable role of succeeding the beloved Jon Stewart.
The show averaged 1.4 million viewers with three-day DVR playback, and the network says it’s picking up an additional 700,000 online. It’s also up double-digit percentages over last year, Noah’s first full month as host, among 18-49s and 25-54s.
Oliver is having his most-watched season ever, drawing more than 4 million across platforms, while Maher is in the midst of his most-watched season since he debuted on HBO more than a decade ago.
The gains are, of course, attributable to the election. Both candidates are easy targets, as unlikable as they are, and the late-night hosts have pilloried them mercilessly – though on cable, Trump has been whacked around worse than Clinton.
Will the momentum last beyond the election? That’s hard to say. Unlike the cable news networks, late-night shows aren’t usually so topical and could still enjoy high numbers of the people attracted by the election like what they’ve seen.
But it could take many months to determine that.
In cable ratings for the week ended Nov. 6:
Top five networks in primetime (18-49s): ESPN, AMC, FX, TBS, USA.
Top five networks in primetime (total viewers): Fox News Channel, ESPN, Hallmark Channel, MSNBC, USA.
Top five total-day networks (total viewers): Fox News Channel, Nickelodeon, ESPN, Hallmark Channel, CNN.
Top cable news networks in primetime (total viewers): Fox News Channel, MSNBC, CNN, HLN, CNBC, FBN.
Top cable news programs (total viewers): 1. Fox News Channel’s “The O’Reilly Factor” (Thursday, 8 p.m.); Fox News Channel’s “The O’Reilly Factor” (Monday, 8 p.m.); 3. Fox News Channel’s “The O’Reilly Factor” (Friday, 8 p.m.); 4. Fox News Channel’s “The Kelly File” (Thursday, 9 p.m.); 5. Fox News Channel’s “The Kelly File” (Monday, 9 p.m.)
Top movie (total viewers): Hallmark Channel’s “The Mistletoe Promise,” (Saturday, 8 p.m.) 3.90 million.
Top sporting event (total viewers): ESPN’s “Monday Night Football” (Monday, 8:15 p.m.) 10.48 million.
Show on the rise: Hallmark Channel’s “The Mistletoe Promise,” Saturday, 8 p.m. The movie averaged 3.90 million total viewers, up 16 percent from the previous week’s already strong “A Wish for Christmas.”
Show on the decline: FX’s “American Horror Story,” Wednesday, 10 p.m. The drama slipped 16 percent week-to-week among total viewers, from 2.62 million to 2.20 million.
ABC and CBS tie for first on Friday night
Michelle Obama boosts NBC’s ‘Tonight Show’
Richard Beckman hops to a new media venture
Hacker hijinks: Station stuck with anti-Trump song
Trump inauguration draws 30.6 million viewers
CBS takes Thursday night with ‘Big Bang Theory’
Puzzling out Carlos Slim’s bold U.S. ambitions
New York leads the Ellie nominations, once again
CBS’s ‘Hunted’: Little hope of sustaining its big bow
Best of the week: On the origins of fake news
In this digital age, the allure of alternative OOH
Digital radio: A primer for media planners and buyers
Weekend TV: ‘Beaches’ for a new generation
- John Deschner becomes chief innovation officer at TBWA
- Tiffany Egan becomes Australia managing director at DWA
- Robert Langer becomes EVP and CFO at Disney|ABC Television
- Jim Fielding becomes president of consumer products at Fox
- Betty Chen and Tyler Massey join IM Global Television
- Nadine Santos rises to director of programming at Music Choice
- Jane Lynch joins the cast of Discovery Channel's 'Manifesto'
- Kristen Stewart hosting NBC's 'Saturday Night Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: November 2016
This week’s daypart ratings
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