Buyers: NBC is the big story this fall
Resurgence this season is most important development
November 9, 2012
That improbable turnaround is the story of the fall season, according to a survey of media buyers and planners.
Media Life asked readers to weigh in on the big developments of the fall, including the new season’s biggest hits, biggest bombs and most important storylines.
Asked what the defining story of the fall is, nearly half, 47.1 percent, pointed to NBC’s resurgence.
The surge in DVR viewership finished a distant second at 30.9 percent. Another 14.7 percent said the biggest fall story is the overall declining ratings for the networks, while 7.4 percent said it’s the lack of hit new shows.
Readers were full of praise for NBC. Asked which network’s performance this fall has been most impressive, 68.1 percent picked NBC.
It has won five of the first six weeks of the season and is the only Big Four network to see gains over last year in 18-49s.
No other network received more than 20 percent of the vote on this question. ABC was readers’ second choice at 17.4 percent, followed by CBS at 7.2 percent, the CW at 4.3 percent, and Fox and Telemundo at 1.4 percent.
Readers also picked NBC as the network most likely to win sweeps in 18-49s, getting 53.6 percent of the vote. CBS was second at 30.4 percent, ABC third at 13.0 percent and Fox fourth at 2.9 percent.
Finally, when asked to pick the new season’s biggest hit, readers selected an NBC show.
Nearly half, 48.5 percent, declared NBC’s “Revolution” fall’s biggest hit. No other show came close. ABC’s “Nashville” was the No. 2 choice with 17.6 percent of the vote, followed by CBS’s “Elementary” and the CW’s “Arrow” tied for third with 8.8 percent apiece.
Alas, NBC also won for biggest bomb.
The voting was a lot closer but NBC's now-canceled “Animal Practice” was the clear winner, getting a leading 20.6 percent of the vote.
“Made in Jersey,” the only other show to be canceled so far, was second with 16.2 percent of the vote, and ABC’s “666 Park Avenue,” a Sunday night drama, came in third with 11.8 percent.
NFL preseason pushes NBC to first on Thursday
This summer, more digital backlash
Columbus: Political’s hot. Everything else is not.
Rachel, I’m failing fast in my new job
The next wave: America’s Hispanics and the New America
Tell us, how’s Donald Trump’s campaign going?
Weekend TV: It’s the MTV Video Music Awards
Cable overnights: Fox News dominates Wednesday night
Salt Lake City remains top local Olympics market
Closing ceremony tumbles among Hispanic viewers
NBC runs primetime winning streak to 20 nights
Programming blog: What’s canceled and renewed
It could be that ESPN is ripe for a takedown
- Matthew Zaifert becomes creative director at 22squared
- James Klein and Jim Ayer join GPJ
- Erik McKinney and Erik Reponen rise at GPJ
- Dave Kalman becomes chief technology officer at HackerAgency
- Mitchell Harris and Mel Smith join RAIN
- Patsy Loris rises to EVP of news at Univision
- Chandar Pattabhiram rises to SVP and CMO at Marketo
- Tim Bock becomes SVP of production at dick clark productions
- Donovan McNabb, O.J. McDuffie and Ki-Jana Carter join beIN Sports
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Associate media planner wanted in Brooklyn
Senior media planner job in Dearborn, Michigan
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin