Bump for ABC’s ‘Revenge’ and ‘Park Avenue’
Winter finales rise 9 percent and 17 percent, respectively
December 3, 2012
ABC’s strategy of calling last night’s episodes of its Sunday night scripted lineup their “winter finales” seemed to pay off.
By turning the night into an event, the last time to see the scripted series before they morphed into holiday repeats, ABC drew in more viewers.
“Once Upon a Time” finished as the night’s top scripted series while “Revenge” and the already-canceled “666 Park Avenue” saw ratings gains.
“Time” averaged a 3.1 adults 18-49 rating at 8 p.m., according to Nielsen overnights, even to last week and the No. 3 overall show of the night, behind NBC’s dominant-as-usual “Sunday Night Football” and CBS’s “60 Minutes,” which was boosted by a big NFL lead-in.
Lead-out “Revenge” rose 9 percent over last week to a 2.9 at 9 p.m., and “Park” bumped up 17 percent week to week to a still-weak 1.4.
That was against admittedly weak competition on Fox, where top shows “The Simpsons” and “Family Guy” were reruns.
But no network could compete with NBC, which won its 10th straight Sunday night.
NBC led the night among 18-49s with a 5.3 average overnight rating and a 13 share. CBS was second at 3.2/8, ABC third at 2.1/5, Fox fourth at 1.7/4, Univision fifth at 1.1/3 and Telemundo sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC's and CBS’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
CBS started the night in the lead with a 5.9 at 7 p.m. for NFL overrun (which lasted until 7:41 p.m.) and the start of "60 Minutes," followed by NBC with a 2.5 for "Football Night in America." ABC was third with a 1.6 for "America's Funniest Home Videos," Fox fourth with a 1.4 for a repeat of "Bob's Burgers" (1.3) and a new "The Cleveland Show" (1.6), Univision fifth with a 1.0 for a Mexican league soccer match, and Telemundo sixth with a 0.5 for the movie "The Medallion."
NBC took the lead at 8 p.m. with a 5.6 for NFL pregame and the start of "Sunday Night Football," while CBS and ABC tied for second at 3.1, CBS for the end of "Minutes" and start of "The Amazing Race" and ABC for "Once Upon a Time." Fox was fourth with a 1.9 for a rerun of "The Simpsons" (1.9) and a new "Bob's Burgers" (1.8), Univision fifth with a 1.2 for soccer, and Telemundo sixth with a 0.5 for its movie.
At 9 p.m. NBC was first with a 6.4 for football, with ABC second with a 2.4 for "Revenge." CBS was third with a 2.2 for the end of "Race" and start of "The Good Wife," Fox fourth with a 2.0 for a repeat of "Family Guy" (1.9) and a new "American Dad" (2.0), Univision fifth with a 1.2 for "America Celebra a Chespirito" and Telemundo sixth with a 0.5 for "Yo Me Llamo."
NBC led again at 10 p.m. with a 6.8 for football, followed by CBS with a 1.5 for the end of "Wife" and start of a rerun of "The Mentalist." ABC was third with a 1.4 for "666 Park Avenue," Univision fourth with a 1.2 for "Chespirito" and Telemundo fifth with a 0.5 for "Yo Me Llamo."
Among households, NBC finished first for the night with a 9.2 average overnight rating and a 14 share. CBS was second at 8.4/13, ABC third at 4.3/6, Fox fourth at 2.2/3, Univision fifth at 1.3/2 and Telemundo sixth at 0.6/1.
‘NBC Nightly News’ wins the 2015-16 season
New Thursday shows post ho-hum ratings
Readers: ABC will stay ahead on Friday nights
Readers: NBC will dominate a weak Sunday night
NFL viewership is down (but let’s not panic yet)
NFL lifts Major League Soccer to 12-year high
Rachel, with no raises, what perks should I ask for?
Tell us, what’s your take on late-night television?
Weekend TV: ‘MacGyver’ returns to CBS
Cable overnights: Yikes! Scary slide for ‘Horror Story’
With Brangelina split, People heads back to press
Cooking TV shows more popular than actual cooking
Promising premieres for new ABC Wednesday shows
- Ariana Stolarz rises to global CSO at MRM//McCann
- Carla Serrano and Bill Kanarick rise at Publicis
- Chris Einhauser becomes group account director at Zambezi
- Sharon Klein and Tess Sanchez rise at Fox
- Laura Wides-Muñoz rises to VP of special projects at Fusion
- Michael Palatnek becomes CEO at Posterscope US
- Eric Peterkofsky rises to EVP of talent at Entertainment Studios
- Jamie Lee Curtis directing an episode of 'Scream Queens'
- Poorna Jagannathan joins Netflix's 'Gypsy'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: June 2016
This month’s new media traffic data
Wanted: Media buyer in Providence, Rhode Island
Media buyer wanted in Savannah, Georgia
Needed: Digital media planner/buyer in NJ
Media planner/strategist job in Dallas/Fort Worth
Media planner opening in Chicago