Bump for ABC’s ‘Revenge’ and ‘Park Avenue’
Winter finales rise 9 percent and 17 percent, respectively
December 3, 2012
ABC’s strategy of calling last night’s episodes of its Sunday night scripted lineup their “winter finales” seemed to pay off.
By turning the night into an event, the last time to see the scripted series before they morphed into holiday repeats, ABC drew in more viewers.
“Once Upon a Time” finished as the night’s top scripted series while “Revenge” and the already-canceled “666 Park Avenue” saw ratings gains.
“Time” averaged a 3.1 adults 18-49 rating at 8 p.m., according to Nielsen overnights, even to last week and the No. 3 overall show of the night, behind NBC’s dominant-as-usual “Sunday Night Football” and CBS’s “60 Minutes,” which was boosted by a big NFL lead-in.
Lead-out “Revenge” rose 9 percent over last week to a 2.9 at 9 p.m., and “Park” bumped up 17 percent week to week to a still-weak 1.4.
That was against admittedly weak competition on Fox, where top shows “The Simpsons” and “Family Guy” were reruns.
But no network could compete with NBC, which won its 10th straight Sunday night.
NBC led the night among 18-49s with a 5.3 average overnight rating and a 13 share. CBS was second at 3.2/8, ABC third at 2.1/5, Fox fourth at 1.7/4, Univision fifth at 1.1/3 and Telemundo sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC's and CBS’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
CBS started the night in the lead with a 5.9 at 7 p.m. for NFL overrun (which lasted until 7:41 p.m.) and the start of "60 Minutes," followed by NBC with a 2.5 for "Football Night in America." ABC was third with a 1.6 for "America's Funniest Home Videos," Fox fourth with a 1.4 for a repeat of "Bob's Burgers" (1.3) and a new "The Cleveland Show" (1.6), Univision fifth with a 1.0 for a Mexican league soccer match, and Telemundo sixth with a 0.5 for the movie "The Medallion."
NBC took the lead at 8 p.m. with a 5.6 for NFL pregame and the start of "Sunday Night Football," while CBS and ABC tied for second at 3.1, CBS for the end of "Minutes" and start of "The Amazing Race" and ABC for "Once Upon a Time." Fox was fourth with a 1.9 for a rerun of "The Simpsons" (1.9) and a new "Bob's Burgers" (1.8), Univision fifth with a 1.2 for soccer, and Telemundo sixth with a 0.5 for its movie.
At 9 p.m. NBC was first with a 6.4 for football, with ABC second with a 2.4 for "Revenge." CBS was third with a 2.2 for the end of "Race" and start of "The Good Wife," Fox fourth with a 2.0 for a repeat of "Family Guy" (1.9) and a new "American Dad" (2.0), Univision fifth with a 1.2 for "America Celebra a Chespirito" and Telemundo sixth with a 0.5 for "Yo Me Llamo."
NBC led again at 10 p.m. with a 6.8 for football, followed by CBS with a 1.5 for the end of "Wife" and start of a rerun of "The Mentalist." ABC was third with a 1.4 for "666 Park Avenue," Univision fourth with a 1.2 for "Chespirito" and Telemundo fifth with a 0.5 for "Yo Me Llamo."
Among households, NBC finished first for the night with a 9.2 average overnight rating and a 14 share. CBS was second at 8.4/13, ABC third at 4.3/6, Fox fourth at 2.2/3, Univision fifth at 1.3/2 and Telemundo sixth at 0.6/1.
Rachel, I don’t think my boss likes me
So, what’s your take on Fox-Time Warner?
Best tube bets this weekend
Cable overnights: A surge for ‘Suits’
Washington Post: Iran detained our reporter
Ahhh, a little light mooding for ‘Sharknado 2′
Study: Good Twitter buzz can really lift a movie
More rumors about ‘Meet the Press’ host
A night of ups and downs for broadcast
Two more summer shows get the axe
St. Louis: Picking up after a slow start
‘Married,’ funny, yes. Deep? No.
For Fox, extra helpings of chef Ramsay
- CBS Outdoor president and COO Wally Kelly exiting
- Matt Miller becomes ECD at BBDO San Francisco
- Drew Brown becomes SVP of production at AMC
- Denise Vance rises to head of U.S. video and radio at the AP
- Josh Topolsky becomes an online editor at Bloomberg
- David Rubin becomes head of brand at Pinterest
- Amie Deutch becomes publisher at Tasting Table
- Caroline Sheu becomes chief marketing officer at Care.com
- Paul Burden becomes SVP of sales at XAPPmedia
- Maude Apatow guesting on HBO's 'Girls'
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford