Boo! Burger King dresses as McDonald’s for Halloween
October 31, 2016
All the fast food chain has to do is gently rib longtime rival McDonald’s.
The latest example took place during the week leading up to Halloween at a Burger King in the Rego Park neighborhood of Queens, New York. The restaurant dressed itself up in an amusing Halloween “costume”: the ghost of McDonald’s.
The costume was fairly simple. Huge sheets were draped over the store with holes cut out for eyes, much like the old simple do-it-yourself ghost costume. In place of eyebrows was a yellow letter M, resembling the famed McDonald’s golden arches.
The word “McDonald’s” was also spray-painted on the sheets.
Just in case anyone was confused, the Burger Kind store’s sign cleared things up. It read, “Booooo! Just kidding, we still flame-grill our burgers. Happy Halloween.”
The store used a smoke machine for extra effect. Burger King posted a video of the stunt on its official YouTube account, and it was viewed more than 500,000 times as of Halloween morning.
Burger King likes targeting its rival
It’s not the first time Burger King has tried to get McDonald’s goat with a funny stunt.
Last year it posted an open letter to its rival proposing a temporary McWhopper hybrid sandwich in the name of peace.
McDonald’s declined to play along.
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