Big turnout for Billboard Music Awards
ABC special soars 33 percent from last year to a 3.6 in 18-49s
May 20, 2013
The Billboard Music Awards soared to their best rating in a decade as ABC dominated the final Sunday night of sweeps.
The show averaged a 3.6 adults 18-49 rating, according to Nielsen overnights, up 33 percent over last year and its highest rating since 2003.
The show also drew 9.4 million total viewers, its best showing in 12 years and up 28 percent from last year.
Taylor Swift was the night’s big winner, collecting eight awards.
Elsewhere last night, Fox’s “Family Guy” was the night’s No. 2 show with a 2.6 for its season finale at 9 p.m., equaling last year’s season finale rating.
“The Simpsons,” which aired its ender at 8:30, was also even to last year with a 2.1.
NBC’s “Celebrity Apprentice,” which also aired its finale, was up 15 percent from last week’s season low. But the show plunged 32 percent from last spring’s season finale.
ABC was first for the night among 18-49s with a 3.1 average overnight rating and a 9 share. Fox was second at 1.8/5, CBS third at 1.3/4, NBC fourth at 1.1/3, Univision fifth at 1.0/3 and Telemundo sixth at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
ABC led each hour of the night, beginning with a 1.8 at 7 p.m. for the season finale of “America’s Funniest Home Videos,” a 14-week high, followed by CBS with a 1.4 for “60 Minutes.” Fox was third with a 1.0 for “The Cleveland Show.” NBC and Univision tied for fourth at 0.6, NBC for a repeat of “The Voice” and Univision for “Aqui y Ahora,” and Telemundo was sixth with a 0.5 for “La Voz Kids.”
At 8 p.m. ABC increased its lead with a 3.4 for the first of three hours of the Billboard awards, followed by Fox with a 2.0 for two episodes of “Simpsons” (1.8 and 2.1). CBS was third with a 1.3 for more “60 Minutes,” Univision fourth with a 1.0 for “Nuestra Belleza Latina,” NBC fifth with a 0.8 for more “Voice” and Telemundo sixth with a 0.7 for another hour of “La Voz Kids.”
ABC was first at 9 p.m. with a 3.8 for “Billboard,” while Fox remained second with a 2.5 for “Guy.” NBC was third with a 1.4 for “Celebrity Apprentice,” Univision fourth with a 1.3 for more “Latina,” CBS fifth with a 1.2 for “ACM Presents: Tim McGraw’s Superstar Summer Night” and Telemundo sixth with a 0.5 for the movie “Shrek the Third.”
At 10 p.m. ABC was on top with a 3.5 for the final hour of “Billboard,” with NBC second with a 1.6 for more “Apprentice.” CBS was third with a 1.2 for its Tim McGraw special, Univision fourth with a 1.0 for “Sal y Pimienta” and Telemundo fifth with a 0.6 for its movie.
ABC was also first for the night among households with a 5.1 average overnight rating and a 9 share. CBS was a close second at 5.0/8, NBC third at 2.6/4, Fox fourth at 2.2/4, Univision fifth at 1.4/2 and Telemundo sixth at 0.7/1.
No new shows have been axed. Why?
Magazines’ one area of hurt: On PCs
‘Death Comes to Pemberley,’ dear Jane
Rachel, I’ve gone years with no raise
Tell us, what’s your take on Martha Stewart?
Best tube bets this weekend
World Series viewership rises in Game 2
Behind AMC’s decision to buy into BBC America
Final cable upfront tally: Down from last year
There goes ‘Honey Boo Boo?’ Show may be done.
FCC: Media mega-mergers are on hold
Competition holds up against World Series
Ben Bradlee, in other people’s words
- Matt Herrmann becomes CSO at Pereira & O’Dell
- Jeff Maldavir rises to VP of client services at Millennium Communications
- Peter Lattman rises to deputy business editor at The NY Times
- Boris Gartner becomes chief strategy officer at Fusion
- Paul Greenberg becomes CEO at Nylon Media
- Andrew Horlick rises to VP of sales at Bidtellect
- Courtney Love joins the cast of Fox's 'Empire’
- Steve Coogan replacing late Philip Seymour Hoffman in Showtime's 'Happyish'
- Michelle Trachtenberg guesting on Fox's 'Sleepy Hollow'
This month’s new media traffic data
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin
Digital media buyer/planner job in Norcross, Georgia
Associate media planner wanted in Chicago