Big shakeup at Martha Stewart magazines
November 2, 2012
What a rough week for Martha Stewart Living Omnimedia.
The magazine publisher said yesterday that it will get rid of the newsstand edition of Everyday Food and may also eliminate Whole Living if a buyer for the publication cannot be found.
In addition, MSLO is laying off 12 percent of its workforce, or about 70 people.
As if that weren’t enough, the MSLO headquarters in West Chester, N.Y., have also been flooded in the wake of Hurricane Sandy.
The news came in advance of today’s quarterly earnings call.
Everyday Food, a digest-sized publication, will now be sent to Martha Stewart Living customers as a supplement, and it will print just five times a year instead of 10.
Whole Living, meanwhile, is on the block. If it is not sold by year’s end, its content will also be folded into Martha Stewart Living, effectively eliminating two of MSLO’s four magazines. Martha Stewart Weddings will continue to publish as a standalone.
Lisa Gersh, president and chief executive officer of MSLO, told The New York Times that the changes are due in part to a decline in magazine ad dollars and single-copy sales.
‘Stars’ posts best finale in four seasons
Yet another sweeps victory for NBC
OOH measurement: Where it’s headed
On cable news, wall-to-wall Ferguson
‘Santa Hunters,’ hunt for something else
What will be the big media stories of 2015?
Best tube bets this holiday weekend
Cable overnights: ‘MNF’ takes a hit
Study: Hispanics ahead of the curve for digital
What are your predictions for 2015?
ABC’s ‘Scandal’ wows ‘em on Twitter
Part one of ‘Stars’ finale matches season high
Happy Thanksgiving: What readers are thankful for
- Timothy Mutrie becomes chief strategy officer at Jacob Tyler
- Mark Koelfgen rises to CCO at McGarryBowen
- Paul Shearer becomes Middle East CCO at Ogilvy & Mather
- Matthew Abate becomes ECD at Atmosphere Proximity
- Amy Goldberg and Dan Myers join Starz
- Patti Dennis rises to VP of talent development at Gannett
- Lori Loughlin and Bailee Madison join Hallmark's 'Northpole 2'
- Lenora Crichlow and Spencer Grammer join NBC's 'Mr. Robinson'
- Actor George Eads leaving CBS's 'CSI'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Savvy media buyer needed in Chattanooga
Media planning coordinator wanted in Miami
Digital media planner job in Salt Lake City
Media planner/buyer job in Madison, WI
Needed: Media buyer in Baton Rouge