Big game: Super Bowl by the numbers

Here’s a look at the Super Bowl, which airs Feb. 3 on CBS, by the numbers:

$1.85 billion –spent on Super Bowl advertising from 2003 to 2012

130 –brands that advertised in the big game in that span

$683.6 million – spent by the top five advertisers in that span

$248.6 million – spent by the top advertiser, Anheuser-Busch, in that span

$3.8 million – average price of a 30-second Super Bowl ad this year, a record

$2.7 million – average price of a 30-second Super Bowl ad five years ago

$42,000 – average price of a 30-second Super Bowl ad 30 years ago

0.07 – percentage of people who tune away during a Super Bowl ad

4 – percentage of people who tune away during a regular TV show

47 – average minutes of commercial time during the three most recent Super Bowls

104 –ads during the 2010 Super Bowl, the last time CBS aired the game

15 – ads longer than 60 seconds during the 2012 game, a record

18 – percentage of first-time advertisers in the 2008 game

30 – percentage of first-time advertisers in the 2012 game

5 – advertisers who spent at least 10 percent of their full-year advertising budgets on the Super Bowl last year

7 – auto manufacturers that advertised in last year’s game

3 – auto manufacturers that advertised in the 2009 game

$262.5 million – spending on 2012 Super Bowl advertising

$153 million – spending on 2012 World Series (four games)

$183.8 million – spending on 2012 men’s NCAA basketball Final Four games

111.3 million – viewers who watched last year’s game, the most for any program in TV history

3 – straight years the Super Bowl has set an all-time viewership record

114 million – viewers who watched Madonna perform in last year’s halftime show, the biggest audience ever

50 percent – how much Go Daddy’s market share has risen since it began advertising in the big game

614 –people who have signed a petition to the White House asking that the day after the Super Bowl be made a national holiday

100,000 –signatures organizers were hoping for

10 – blocks in New York City that will be closed off for a fan fest before next year’s Super Bowl, which is being played in New Jersey

1,200 – average number of calories consumed during the game per person

17 – average number of people at a Super Bowl game party

3 – percent of people who watch the game at a restaurant or bar

4 – number of NFL teams that have never played in a Super Bowl

1.25 million – chicken wings eaten during last year’s game

325 million – gallons of beer consumed during the game

27 billion – calories’ worth of chips consumed during the game

29 – times the team that scores first has won the game

16 – times the team that scores first has lost the game

73 – percentage of times the odds-on favorite has won the game

Note: Statistics courtesy of Nielsen, Kantar Media, Treehugger.com, U.S. National Chicken Council and Calorie Control Council.

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