‘Beatles’ special bops to 14 million viewers
CBS's 'The Night That Changed America' draws big crowd
February 10, 2014
The Olympics dominated broadcast on Sunday night, as they’re probably going to do every night through the closing ceremony on Feb. 23.
But CBS still managed a good crowd for its much-hyped special on the 50th anniversary of the Beatles’ first appearance on “The Ed Sullivan Show.”
“The Beatles: The Night That Changed America, A Grammy Salute” drew 14 million total viewers from 8 to 10:30 p.m., according to Nielsen overnights.
The special also drew a solid 2.1 adults 18-49 rating, second behind NBC in primetime.
Otherwise broadcast was mainly repeats Sunday night. Not only were the other networks not interested in airing original fare against the Games, they were also staying out of the path of AMC’s “The Walking Dead,” which premiered the second half of its fourth season last night.
“Dead” was the No. 1 scripted series on broadcast or cable last fall.
NBC was first for the night among 18-49s with a 6.9 average overnight rating and an 18 share. CBS was second at 1.7/4, Fox and ABC tied for third at 1.0/3 and Univision and Telemundo tied for fifth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
Also, ratings for the Olympics are not accurate. Overnight ratings reflect only primetime timeslot data and not actual program data, and the Games ran past 11 p.m. Plus they do not account for time zone differences.
Accurate numbers for the Games will posted later today on Media Life when they are released.
NBC was first during each hour with the Olympics, starting with a 5.7 at 8 p.m., followed by ABC with a 1.3 for a repeat of “America’s Funniest Home Videos.” CBS was third with a 1.2 for “60 Minutes,” Fox fourth with a 0.6 for reruns of “Bob’s Burgers” and “American Dad,” and Univision and Telemundo tied for fifth at 0.4, Univision for “Aqui y Ahora” and Telemundo for the movie “Street Fighter: The Legend of Chun-Li.”
At 8 p.m. NBC led with a 7.9 for Olympics, while CBS moved to second with a 1.9 for “Beatles.” Fox was third with a 1.2 for repeats of “The Simpsons” and “Bob’s Burgers,” ABC fourth with a 1.0 for the movie “Toy Story 3,” Telemundo fifth with a 0.5 for the end of “Street Fighter” and the start of “Indiana Jones and the Kingdom of the Crystal Skull” and Univision sixth with a 0.4 for “Bodas de Telenovelas.”
NBC was first at 9 p.m. with a 7.4 for Olympics, with CBS second with a 2.2 for its Beatles special. Fox was third with a 1.3 for repeats of “Family Guy” and “American Dad,” ABC fourth with a 1.0 for “Toy Story,” Telemundo fifth with a 0.6 for its movie and Univision sixth with a 0.4 for more “Bodas.”
At 10 p.m. NBC finished first with a 6.7 for the Olympics, followed by CBS with a 1.6 for the end of the Beatles special and a repeat of “The Millers.” ABC was third with a 0.7 for a “Castle” rerun, Telemundo fourth with a 0.6 for the end of its movie and Univision fifth with a 0.5 for “Sal y Pimienta.”
NBC also led the night among households with a 14.0 average overnight rating and a 21 share. CBS was second at 7.0/11, ABC third at 2.1/3, Fox fourth at 1.4/2, Univision fifth at 0.9/1 and Telemundo sixth at 0.6/1.
ABC’s ‘Scandal’ surges to record finale
Fox wins a Wednesday littered with reruns
Philly: Auto driving big TV dollars
Defining the big issues in digital video
A stunt that goes over the rainbow
‘Salem,’ this witches’ brew boils over
Tell us, what’s your forecast for the upfront?
Best tube bets this weekend
Tuesday cable overnights: Solid start for ‘Fargo’
NBCU: We’re ramping up digital content
‘Divorce Court’ up 24 percent this season
Pivot upfront: Four new shows on the way
ABC’s ‘S.H.I.E.L.D.’ grows in later timeslot
- Sarah Amatuzio becomes VP and creative director at Alcone
- Tim Nolan becomes group creative director at Huge
- Jonathan Kim rises to digital engineering director at Media Kitchen
- Anand Kini rises to EVP of strategy at NBCUniversal
- Meaghan B. Murphy becomes executive editor at Good Housekeeping
- Mary Jeanne Cavanagh becomes EVP of ad sales at BabyFirst
- Steve McEvoy becomes VP of advertising sales at PageScience
- Howard Schneider becomes Federal Reserve reporter at Reuters
- Former 'The View' co-hosts returning to honor Barbara Walters
- Brad Paisley guesting on CBS's 'Two and a Half Men'
- MSNBC personality Lawrence O'Donnell injured in car accident
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth