‘Beatles’ special bops to 14 million viewers
CBS's 'The Night That Changed America' draws big crowd
February 10, 2014
The Olympics dominated broadcast on Sunday night, as they’re probably going to do every night through the closing ceremony on Feb. 23.
But CBS still managed a good crowd for its much-hyped special on the 50th anniversary of the Beatles’ first appearance on “The Ed Sullivan Show.”
“The Beatles: The Night That Changed America, A Grammy Salute” drew 14 million total viewers from 8 to 10:30 p.m., according to Nielsen overnights.
The special also drew a solid 2.1 adults 18-49 rating, second behind NBC in primetime.
Otherwise broadcast was mainly repeats Sunday night. Not only were the other networks not interested in airing original fare against the Games, they were also staying out of the path of AMC’s “The Walking Dead,” which premiered the second half of its fourth season last night.
“Dead” was the No. 1 scripted series on broadcast or cable last fall.
NBC was first for the night among 18-49s with a 6.9 average overnight rating and an 18 share. CBS was second at 1.7/4, Fox and ABC tied for third at 1.0/3 and Univision and Telemundo tied for fifth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
Also, ratings for the Olympics are not accurate. Overnight ratings reflect only primetime timeslot data and not actual program data, and the Games ran past 11 p.m. Plus they do not account for time zone differences.
Accurate numbers for the Games will posted later today on Media Life when they are released.
NBC was first during each hour with the Olympics, starting with a 5.7 at 8 p.m., followed by ABC with a 1.3 for a repeat of “America’s Funniest Home Videos.” CBS was third with a 1.2 for “60 Minutes,” Fox fourth with a 0.6 for reruns of “Bob’s Burgers” and “American Dad,” and Univision and Telemundo tied for fifth at 0.4, Univision for “Aqui y Ahora” and Telemundo for the movie “Street Fighter: The Legend of Chun-Li.”
At 8 p.m. NBC led with a 7.9 for Olympics, while CBS moved to second with a 1.9 for “Beatles.” Fox was third with a 1.2 for repeats of “The Simpsons” and “Bob’s Burgers,” ABC fourth with a 1.0 for the movie “Toy Story 3,” Telemundo fifth with a 0.5 for the end of “Street Fighter” and the start of “Indiana Jones and the Kingdom of the Crystal Skull” and Univision sixth with a 0.4 for “Bodas de Telenovelas.”
NBC was first at 9 p.m. with a 7.4 for Olympics, with CBS second with a 2.2 for its Beatles special. Fox was third with a 1.3 for repeats of “Family Guy” and “American Dad,” ABC fourth with a 1.0 for “Toy Story,” Telemundo fifth with a 0.6 for its movie and Univision sixth with a 0.4 for more “Bodas.”
At 10 p.m. NBC finished first with a 6.7 for the Olympics, followed by CBS with a 1.6 for the end of the Beatles special and a repeat of “The Millers.” ABC was third with a 0.7 for a “Castle” rerun, Telemundo fourth with a 0.6 for the end of its movie and Univision fifth with a 0.5 for “Sal y Pimienta.”
NBC also led the night among households with a 14.0 average overnight rating and a 21 share. CBS was second at 7.0/11, ABC third at 2.1/3, Fox fourth at 1.4/2, Univision fifth at 0.9/1 and Telemundo sixth at 0.6/1.
‘Idol’ fuels Fox past CBS on Thursday
Readers: Expect a record Super Bowl, again
Our rising national obsession with sports
The high cost of ads for the Super Bowl ads
How football stacks up among Hispanics
Rachel, need I go back to school for media?
Weekend TV: The Super Bowl edition
Cable overnights: Another Warriors victory
So-so turnout for ‘Madoff’ miniseries
Sumner Redstone steps down at Viacom, too
Programming blog: What’s canceled and renewed
Denver: Bonkers for Broncs’ big game
What’s hot and not for Super Bowl ads
- Ed Castillo becomes global chief strategy officer at Arnold
- Juan Cruz Vassallo becomes associate creative director at the community
- Robert Cappuccino becomes VP of national sales at Foundations Marketing
- Simon White becomes chief strategy officer at FCB West
- Lynn Eastep becomes president at Fathom
- James Bennet becomes president at ASME
- Andrew Edwards becomes director of digital intelligence at Cardinal Path
- Marc Ferrentino becomes EVP of strategy at Yext
- Matt LeBlanc becomes co-host on BBC's 'Top Gear'
- Isabella Rossellini joins the cast of Hulu's 'Shut Eye'
- Seal joins the cast of Fox’s ‘The Passion’
- Dan Stevens, Aubrey Plaza and Jean Smart join FX’s ‘Legion’
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager