‘Bachelor’-fueled ABC wins another Monday
Veteran reality show averages a 2.9 in 18-49s
February 26, 2013
ABC continued its midseason Monday night surge, finishing No. 1 for the second straight week with a lineup fueled by “The Bachelor.”
The network averaged a 2.7 adults 18-49 rating and 7 share in primetime, according to Nielsen overnights, just ahead of Fox at 2.5/7 and CBS at 2.5/6.
Last week ABC and CBS tied for first for the night, but last night CBS aired a rerun at 10 p.m., which pulled down its nightly average.
The two-hour “Bachelor” was down 3 percent from last week’s season-high 3.0 to a 2.9. It drew a 3.0 in its final hour and finished first in the competitive 9 p.m. timeslot.
Lead-out “Castle” tied last week’s season-high 2.3 at 10 p.m. and finished first in the timeslot.
CBS still had the night’s highest-rated show, “How I Met Your Mother,” which averaged a 3.4 at 8 p.m.
Its 9 p.m. comedy “2 Broke Girls” was the night’s No. 2 show, though it tied a series low with a 3.2.
Fox’s “The Following” was off 4 percent from last week to a 2.7 at 9 p.m., finishing as the evening’s No. 1 drama (against scant competition with CBS’s “Hawaii Five-0” a repeat).
With ABC in first, Fox second and CBS third in primetime, NBC placed fourth at 1.8/5, Univision fifth at 1.6/4, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.0 for “Mother” (3.4) and “Rules of Engagement” (2.6), followed by ABC with a 2.8 for “Bachelor.” Fox was third with a 2.3 for “Bones,” NBC fourth with a 2.1 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” and CW and Telemundo tied for sixth at 0.5, CW for “The Carrie Diaries” and Telemundo for “Pasion Prohibida.”
ABC took the lead at 9 p.m. with a 3.0 for more “Bachelor,” while CBS slipped to second with a 2.9 for “Girls” (3.2) and “Mike & Molly” (2.7). Fox was third with a 2.7 for “Following,” NBC fourth with a 2.2 for more “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.3 for “90210.”
At 10 p.m. ABC led with a 2.3 for “Castle,” with CBS second with a 1.4 for the “Hawaii” rerun. NBC and Univision tied for third at 1.2, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.5 for “El Rostro de la Venganza.”
ABC was also first for the night among households with a 6.3 average overnight rating and a 10 share. CBS was second at 5.3/8, Fox third at 5.2/8, NBC fourth at 3.1/5, Univision fifth at 2.0/3, Telemundo sixth at 0.8/1 and CW seventh at 0.6/1.
Readers: CBS is way hot this summer
A media buyer’s guide to Comic-Con
Yes, where an ad appears does matter
‘Food Fighters,’ a right decent chew
So, what’s your take on Fox-Time Warner?
Good question: ‘Who Killed Hoffa?’
Whoa: Netflix tops 50 million subscribers
For Marie Claire’s denim issue, an in-jean-ious idea
TCA updates: FX renews ‘Louie’ and ‘Fargo’
Unpaid intern sues Clear Channel for wages
New Facebook ad wrinkle: A buy-it button
‘Rising Star’ takes a hit on Sunday night
This week’s top movies, songs and books
- Grant Rosenquist rises to SVP of media insight at InterMedia Advertising
- Tom King becomes VP of creative and marketing at TLC
- Debra Wichser becomes CFO at TVGN
- Janet Mock becomes contributing editor at Marie Claire
- Susan Sarandon guest editing Time Out New York
- Marcus Samuelsson becomes contributor at Travel + Leisure
- Bobby Graham becomes international fashion ad director at GQ
- Katie Nelson becomes national editor at The Huffington Post
- Bernadette Peters guesting on Bravo's 'Girlfriends' Guide to Divorce'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner position in Austin
Media planning supervisor job in New York
Digital media planner opening in Chicago
Assistant media buyer job in Iowa City
Media strategist position in Stamford