‘Bachelor’-fueled ABC wins another Monday
Veteran reality show averages a 2.9 in 18-49s
February 26, 2013
ABC continued its midseason Monday night surge, finishing No. 1 for the second straight week with a lineup fueled by “The Bachelor.”
The network averaged a 2.7 adults 18-49 rating and 7 share in primetime, according to Nielsen overnights, just ahead of Fox at 2.5/7 and CBS at 2.5/6.
Last week ABC and CBS tied for first for the night, but last night CBS aired a rerun at 10 p.m., which pulled down its nightly average.
The two-hour “Bachelor” was down 3 percent from last week’s season-high 3.0 to a 2.9. It drew a 3.0 in its final hour and finished first in the competitive 9 p.m. timeslot.
Lead-out “Castle” tied last week’s season-high 2.3 at 10 p.m. and finished first in the timeslot.
CBS still had the night’s highest-rated show, “How I Met Your Mother,” which averaged a 3.4 at 8 p.m.
Its 9 p.m. comedy “2 Broke Girls” was the night’s No. 2 show, though it tied a series low with a 3.2.
Fox’s “The Following” was off 4 percent from last week to a 2.7 at 9 p.m., finishing as the evening’s No. 1 drama (against scant competition with CBS’s “Hawaii Five-0” a repeat).
With ABC in first, Fox second and CBS third in primetime, NBC placed fourth at 1.8/5, Univision fifth at 1.6/4, Telemundo sixth at 0.6/2 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-seven percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.0 for “Mother” (3.4) and “Rules of Engagement” (2.6), followed by ABC with a 2.8 for “Bachelor.” Fox was third with a 2.3 for “Bones,” NBC fourth with a 2.1 for “The Biggest Loser,” Univision fifth with a 1.7 for “Por Ella Soy Eva,” and CW and Telemundo tied for sixth at 0.5, CW for “The Carrie Diaries” and Telemundo for “Pasion Prohibida.”
ABC took the lead at 9 p.m. with a 3.0 for more “Bachelor,” while CBS slipped to second with a 2.9 for “Girls” (3.2) and “Mike & Molly” (2.7). Fox was third with a 2.7 for “Following,” NBC fourth with a 2.2 for more “Loser,” Univision fifth with a 1.8 for “Amores Verdaderos,” Telemundo sixth with a 0.9 for “La Patrona” and CW seventh with a 0.3 for “90210.”
At 10 p.m. ABC led with a 2.3 for “Castle,” with CBS second with a 1.4 for the “Hawaii” rerun. NBC and Univision tied for third at 1.2, NBC for “Deception” and Univision for “Amor Bravio,” and Telemundo was fifth with a 0.5 for “El Rostro de la Venganza.”
ABC was also first for the night among households with a 6.3 average overnight rating and a 10 share. CBS was second at 5.3/8, Fox third at 5.2/8, NBC fourth at 3.1/5, Univision fifth at 2.0/3, Telemundo sixth at 0.8/1 and CW seventh at 0.6/1.
Tags: abc, castle, cbs, cw, dvr, fox, how i met your mother, monday overnights, nbc, overnight ratings, overnights, primetime, season high, the bachelor, timeslot
Related News
Order up: One freshly made billboard
NBC wins penultimate night of sweeps
Final tally: 43 shows get the axe
NBC gallops to Preakness ratings gains
Obie Awards: 42 winners, including 11 golds
ESPN laying off 6 percent of workforce
Bounce upfront: Five new series
Top comedies lead in DVR growth
For ABC, a season-ending surge
Cable’s 10 must-see summer shows
‘Family S.O.S.,’ largely ‘asseptable’
‘Modern Family,’ going out on top
So, how will the upfront shake out?
People
- Barry Frey becomes president and CEO at the DPAA
- Jay Zasa becomes SVP and ECD at R/GA
- Julie Warford becomes director of creative services at Mullen
- Jeff Morris rises to SVP of operations at NBC TV Stations
- David Alvarado becomes VP of entertainment publicity at Telemundo
- Maria Dreyer rises to SVP of ad sales at Sony Pictures Television
- Frank J. Mansour becomes EVP of customer service at Cablevision
- Mike Bogner rises to senior counsel at HBO
- Alison J. Horn becomes director of partnerships at CBS Altitude Group
- Adam May becomes national correspondent at Al Jazeera America
- Alicia Menendez becomes anchor at Fusion
- Indra Petersons becomes weather anchor at CNN
- Bruce Boxleitner joins Hallmark's 'Cedar Grove'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media planner opening in San Francisco
Media buyer/search specialist in Los Angeles
Media supervisor position in Kohler, WI
Associate media director in New York
Digital media planner opening in Boston