At CNN, another primetime makeover?
So it appears. Zucker has tossed 'Cooper' repeats at 10 p.m.
April 3, 2013
Since Jeff Zucker was named president of CNN Worldwide last year, he has moved quickly to hire new talent and revamp the network’s ailing lineup, introducing a new morning team last week and adding the new afternoon show “The Lead with Jake Tapper.”
He’s been slower to attack what’s arguably CNN’s biggest problem, its primetime lineup, which dipped to 20-year lows in the ratings last year, and this after a long series of makeovers that never really caught with viewers.
It looks like Zucker is now moving to tackle primetime.
He’s tossed out the repeats of “Anderson Cooper 360” that have inexplicably been wasting an hour of primetime real estate the past year and a half, airing at 10 p.m.
And this week he’s testing a new show in its place called “(Get to) The Point.” The program showcases a panel of diverse personalities, led by Donny Deutsch, who break down the day’s events.
Think of it as a backdoor pilot of sorts. It’s only scheduled to run for five days.
If it draws good ratings and buzz, CNN could decide to develop the show into a primetime program and recruit more talent.
If it flops it’s easy enough to write “Point” off as a one-week experiment that didn’t go anywhere. In fact, CNN might be wise to try out a couple of different shows in this way, just to give the network some choices.
It shouldn’t be too hard to better the viewership in the timeslot. Last Wednesday’s “Cooper” repeat mustered just 451,000 total viewers and 99,000 adults 18-49, according to Nielsen.
A look at this week’s top TV draws
WEDNESDAY, APRIL 3
|8 p.m.||Fox||“American Idol” (R)||The final seven perform classic rock songs.|
|8 p.m.||CW||“Arrow” (D)||Tommy is a suspect in the death of a woman following a party.|
|9 p.m.||BBC America||“Spies of Warsaw” (D)||Series premiere. Following a military man from France in the years before World War II.|
|9:30 p.m.||ABC||“How to Live With Your Parents (For the Rest of Your Life)” (C)||Series premiere. New comedy starring Sarah Chalke, Brad Garrett and Elizabeth Perkins.|
|10 p.m.||TV Land||“Forever Young” (R)||Series premiere. Standard living-in-a-house reality series, except five people are over 70, and five are in their 20s.|
|10 p.m.||Discovery||“Pot Cops” (R)||Series premiere. First of a three-part series about police trying to make a marijuana bust in California.|
THURSDAY, APRIL 4
|8 p.m.||Fox||“American Idol” (R)||Carrie Underwood and Casey James perform in another results episode.|
|8 p.m.||TLC||“Casino Confidential” (R)||Series premiere. Following workers at a casino in downtown Las Vegas.|
|9 p.m.||Fox||“New Girl” (C)||Airing on a special night, Nick and Jess attempt to go on a date.|
|9:30 p.m.||TNT||“NBA Basketball” (S)||Good Western Conference matchup between the Spurs and Thunder in Oklahoma City.|
|10 p.m.||NBC||“Hannibal” (D)||Series premiere. A criminal profiler uses knowledge from Hannibal Lecter to solve murder cases.|
|10 p.m.||TBS||“Men at Work” (C)||Season premiere. Gibbs and Neal take a road trip to a family event.|
FRIDAY, APRIL 5
|8 p.m.||NBC||“Fashion Star” (R)||The designers are put into teams of two.|
|9 p.m.||CBS||“Vegas” (D)||The show moves to Fridays, which is never a good sign.|
|9 p.m.||Fox||“Touch” (D)||The Aster Corp. CEO tries to get Calvin to return to the company.|
|9 p.m.||Animal Planet||“Tanked” (R)||A novelty shop in New Jersey wants an aquarium that looks like a lava lamp.|
|10 p.m.||PBS||“Michael Feinstein’s American Songbook” (N)||A look at the relationship between music and choreography.|
|11 p.m.||HBO||“Vice” (N)||Series premiere. Newsmagazine looking at stories from all over the world.|
SATURDAY, APRIL 6
|3:30 p.m.||Fox||“Major League Baseball” (S)||Regional matchups include Yankees-Tigers and Cardinals-Giants.|
|6 p.m.||CBS||“College Basketball” (S)||The first of two national semifinal games from the Final Four in Atlanta.|
|8 p.m.||Lifetime||“A Mother’s Rage” (M)||A college student and her mother run into trouble on the way to the daughter’s new school.|
|8:30 p.m.||CBS||“College Basketball” (S)||The second of the night’s two semifinals, setting up Monday’s championship game.|
|9 p.m.||ABC||“20/20” (N)||Katie Couric takes a look at the long-running soap “General Hospital.”|
|9 p.m.||Syfy||“Battledogs” (M)||A werewolf virus is released in New York City.|
SUNDAY, APRIL 7
|12:30 p.m.||Fox||“NASCAR Racing” (S)||The Goody’s Fast Relief 500 from Martinsville, Va.|
|3:30 p.m.||ABC||“NBA Basketball” (S)||Battle for Los Angeles between the Lakers and the Clippers.|
|6:30 p.m.||ESPN||“Women’s College Basketball” (S)||The first of two Final Four games from New Orleans.|
|8 p.m.||CBS||“Academy of Country Music Awards” (A)||The 48th annual ceremony, hosted by Blake Shelton and Luke Bryan.|
|9 p.m.||AMC||“Mad Men” (D)||Season premiere. Don kicks off a new campaign in the two-hour season six premiere.|
|9 p.m.||Showtime||“Shameless” (D)||Season finale. The family throws a surprise graduation party for Lip.|
|A = awards show or special, C = comedy, D = drama, DD = daytime drama, G = game show, K = kids, M = movie, N = news/documentary, R = reality, S = sports, T = talk/variety show.|
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