Talk about social media and there’s a good chance the conversation is about Facebook, the largest destination.

The challenge for media planners and buyers is to navigate the many advertising opportunities Facebook offers to get the best results for their clients.

Meet Maikel O’Hanlon, director of social media and relationship marketing at Horizon Media.

In this webinar, titled "How to plan and buy Facebook: A practical guide," Maikel takes an in-depth look at Facebook and explains all the available advertising options.

The webinar runs just over an hour, including a question and answer period.

Click here to listen to the webinar.