Everyone's talking these days about social media as the next big wave in advertising, and there's no doubt it is. Just look at the ad forecasts for Facebook, Twitter and LinkedIn.

But you don't have to spend big bucks advertising on the leading social media sites to generate interest and drive traffic to your client's pages.

There's a lot you can do using the tools those sites make available to everyone. They cost nothing, and if done right they can deliver just as well if not better than a burst of advertising.

You just have to know what you are doing.

In Media Life's next webinar on social media, Bill DeRosa of Talking Finger , a social media agency, will explain all the ways you can leverage the free tools on LinkedIn to maximum advantage.

In this webinar, scheduled for next Tuesday, January 24 at 1 p.m., you will learn:

+ How to optimize your profile for search
+ How to create a professional profile
+ How to utilize groups to prospect, connect and become a thought leader
+ How to use plug-ins to integrate other social platforms

The webinar will run for a half an hour, with another 15 minutes for questions and answers.

The webinar is being sponsored by BPA, the online, print and face-to-face auditing service. Attendees will receive free access to BPA’s new online traffic tool, which contains data on all BPA-audited web sites.

Signing up for the LinkedIn webinar is easy. Simply click the button below.

You'll be put on a mailing list that will enroll you in that webinar and also keep you up to date on the entire series, including dates for future webinars.

You will receive an email titled Signup Confirmation confirming your registration. Over the coming days you will receive login instructions for the webinar.

Sign up here