Overnights
   
Homepage

NBC receives
a big kick from football


Network averages a 4.9 in 18-49s for the night

Nov 10, 2008
Share |

With the New York Giants defeating the Philadelphia Eagles in a tight game, NBC finished No. 1 easily Sunday night on the strength of “Sunday Night Football.”

The network averaged a 4.9 adults 18-49 rating and 12 share, according to Nielsen overnights, 29 percent ahead of CBS and ABC, which tied for second at 3.8/9.

As a reminder, ratings for “SNF,” along with CBS’s NFL overrun, are approximate as fast nationals measure timeslot and not actual program data.
 
NBC led two of four hours on the night and placed second at 9 p.m. behind ABC’s “Desperate Housewives,” the night’s top-rated scripted program with a 5.9.

The network was up in every hour compared to the same night last week.

For the night, Fox finished fourth at 3.2/8, Univision fifth at 1.1/3 and CW sixth at 0.2/0.
 
As always, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Twenty-eight percent of Nielsen households have DVRs.
 
At 7 p.m. CBS was first with a 5.8 for NFL overrun and the start of “60 Minutes,” with NBC second with a 2.6 for “Football Night in America.” Fox was third with a 2.1 for repeats of “King of the Hill” and “The Simpsons,” ABC fourth with a 2.0 for the end of NASCAR racing and an episode of “America’s Funniest Home Videos,” Univision fifth with a 1.0 for “Hora Pico” and CW sixth with a 0.2 for a repeat of “In Harm’s Way.”
 
NBC took the lead at 8 p.m. with a 5.5 for NFL pregame and the first part of “SNF,” while CBS and Fox tied for second at 3.6, CBS for the end of “60 Minutes” and start of “The Amazing Race” and Fox for “The Simpsons” (3.9) and “King of the Hill” (3.3). ABC was fourth with a 3.5 for “Extreme Makeover: Home Edition,” Univision fifth with a 1.1 for “Show de los Sueños: Amigos del Alma” and CW sixth with 0.2 for a “Valentine” rerun.
 
At 9 p.m. ABC took over with a 5.9 for “Desperate Housewives,” followed by NBC with a 5.8 for football. Fox was third with a 3.8 for “Family Guy” (4.3) and “American Dad” (3.3), CBS fourth with a 3.1 for the end of “Race” and beginning of “Cold Case,” Univision fifth with a 1.3 for more “Sueños” and CW sixth with a 0.2 for a repeat of “Easy Money.”
 
NBC regained the lead at 10 p.m. with a 5.9 for football, while ABC slipped to second with a 3.7 for “Brothers & Sisters.” CBS was third with a 2.9 for the end of “Case” and star of “The Unit” and Univision fourth with a 1.1 for the end of “Sueños” and a half hour of “Hora Pico.”
 
Among households, CBS was first for the night with a 9.2 average overnight rating and a 14 share. NBC was second at 8.3/13, ABC third at 6.9/11, Fox fourth at 4.0/6, Univision fifth at 1.4/2 and CW sixth at 0.4/1.

***
 
 
Subscribe to Media Life
Latest headlines
Magazine newsstand sales slide again
For NBC, one big night and new hopes
Super Bowl's second record: Online viewing
'How to Rock' breaks Nick's bad spell
The quiet revolution reshaping local media
'The Bronson Pinchot Project,' fun
How tweet: Stars talking live to their fans
'Voice' draws NBC's best rating since 2007

David Krupp and Tanza Bove rise to EVPs at Kinetic
Gerhard Zeiler becomes president at TBS International
Cristina Schwarz becomes VP of programming at Univision Cable
Marietta Hurwitz becomes SVP of digital at Travel Channel
Tim Tebow going 'Dancing'?
Andre J. Fernandez becomes president at Journal Communications
Scott Young becomes VP of video sales at Alloy Digital
Alfred Amoroso and Maynard Webb join Yahoo board
 
 
 
 


Toni Fitzgerald is a staff writer for Media Life.




© 2012 Media Life Privacy Statement