medialifemagazine.com
This month's new media traffic data
By the Media Life staff
Oct 11, 2009 - 4:21:53 PM
In online ratings for September, according to Nielsen Online, Google was the top parent company, followed by Microsoft, Yahoo, Facebook and AOL. The top five brands were Google, Yahoo, MSN/Windows Live/Bing, Facebook and YouTube.
Deutsche Telekom AG was the top advertiser with 8.96 million impressions during the month, with AT&T Corp. No. 2 at 8.10 million. Yahoo was the top advertising site with 42.59 million ads served, while Facebook was No. 2 at 16.52 million.
Sessions/visits per person were flat at 53, while domains visited per person were down 3.3 percent from 90 to 87. PC time per person was down 1.61 percent from the previous month to 68.
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Top 25 parent companies
September 2009
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#
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Parent
|
Unique Audience (000)
|
Reach %
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Time Spent per Person (hh:mm:ss)
|
|
1
|
Google
|
153,928
|
79.2
|
2:36:52
|
|
2
|
Microsoft
|
136,639
|
70.3
|
2:08:38
|
|
3
|
Yahoo!
|
134,688
|
69.3
|
3:08:28
|
|
4
|
Facebook
|
105,449
|
54.3
|
5:24:38
|
|
5
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AOL LLC
|
89,302
|
46.0
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2:40:19
|
|
6
|
News Corp. Online
|
86,290
|
44.4
|
1:30:36
|
|
7
|
InterActiveCorp
|
70,900
|
36.5
|
0:18:33
|
|
8
|
eBay
|
65,285
|
33.6
|
1:24:37
|
|
9
|
Wikimedia Foundation
|
61,321
|
31.6
|
0:17:29
|
|
10
|
Amazon
|
60,397
|
31.1
|
0:22:44
|
|
11
|
Apple Computer
|
58,940
|
30.3
|
1:17:55
|
|
12
|
Walt Disney Internet Group
|
57,932
|
29.8
|
0:41:34
|
|
13
|
CBS Corporation
|
53,355
|
27.5
|
0:24:23
|
|
14
|
New York Times Company
|
50,657
|
26.1
|
0:12:31
|
|
15
|
Turner Network (Time Warner)
|
47,990
|
24.7
|
0:34:44
|
|
16
|
AT&T Inc.
|
39,363
|
20.3
|
0:19:11
|
|
17
|
Comcast Corp.
|
37,058
|
19.1
|
0:53:52
|
|
18
|
Glam Media
|
35,887
|
18.5
|
0:17:47
|
|
19
|
The Weather Channel Interactive
|
35,736
|
18.4
|
0:21:11
|
|
20
|
CraigsList
|
34,873
|
18.0
|
1:31:44
|
|
21
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General Electric
|
34,520
|
17.8
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0:11:36
|
|
22
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Viacom Digital
|
33,178
|
17.1
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0:44:15
|
|
23
|
United Online
|
31,768
|
16.4
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0:52:41
|
|
24
|
Verizon Communications
|
30,123
|
15.5
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0:42:02
|
|
25
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Scripps Networks Interactive
|
29,707
|
15.3
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0:10:40
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Source: Nielsen Online
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Top 25 brands
September 2009
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|
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Parent
|
Unique Audience (000)
|
Reach %
|
Time spent per person (hh:mm:ss)
|
|
1
|
Google
|
144,049
|
74.2
|
1:53:10
|
|
2
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Yahoo!
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133,425
|
68.7
|
3:08:49
|
|
3
|
MSN/WindowsLive/Bing
|
110,778
|
57.0
|
2:01:03
|
|
4
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Facebook
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105,449
|
54.3
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5:24:38
|
|
5
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YouTube
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92,812
|
47.8
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1:12:51
|
|
6
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Microsoft
|
92,122
|
47.4
|
0:45:02
|
|
7
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AOL Media Network
|
89,302
|
46.0
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2:40:19
|
|
8
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Fox Interactive Media
|
66,756
|
34.4
|
1:45:50
|
|
9
|
Wikipedia
|
61,080
|
31.4
|
0:17:26
|
|
10
|
Apple
|
58,940
|
30.3
|
1:17:55
|
|
11
|
Ask Search Network
|
52,965
|
27.3
|
0:17:19
|
|
12
|
Amazon
|
51,514
|
26.5
|
0:20:57
|
|
13
|
eBay
|
50,606
|
26.1
|
1:26:23
|
|
14
|
Blogger
|
44,213
|
22.8
|
0:16:01
|
|
15
|
CNN Digital Network
|
38,266
|
19.7
|
0:31:08
|
|
16
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Glam Media
|
35,887
|
18.5
|
0:17:47
|
|
17
|
About.com
|
35,873
|
18.5
|
0:06:42
|
|
18
|
Weather Channel Network
|
35,736
|
18.4
|
0:21:11
|
|
19
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Craigslist
|
34,873
|
18.0
|
1:31:44
|
|
20
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AT&T
|
28,805
|
14.8
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0:21:48
|
|
21
|
ESPN Digital Network
|
27,140
|
14.0
|
1:01:08
|
|
22
|
Bank of
America
|
26,869
|
13.8
|
0:22:49
|
|
23
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Real Network
|
26,450
|
13.6
|
0:26:38
|
|
24
|
Chase
|
26,302
|
13.5
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0:18:12
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|
25
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Wal-Mart Stores
|
26,219
|
13.5
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0:12:50
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Source: Nielsen Online
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Top 25 advertisers
(excludes house ads)
September 2009
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#
|
Company
|
Impressions (000)
|
|
1
|
Deutsche Telekom AG
|
8,961,810
|
|
2
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AT&T Corp.
|
8,102,266
|
|
3
|
Experian Group Limited
|
7,160,221
|
|
4
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Scottrade, Inc.
|
6,435,054
|
|
5
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Verizon Communications, Inc.
|
2,923,046
|
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6
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General Motors Corporation
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2,488,586
|
|
7
|
Sprint Corporation
|
2,477,614
|
|
8
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Netflix, Inc.
|
2,367,278
|
|
9
|
Progressive Casualty Insurance Company
|
2,286,441
|
|
10
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TD Ameritrade Holding Corporation
|
2,223,998
|
|
11
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E*TRADE FINANCIAL Corp.
|
2,186,602
|
|
12
|
InterActiveCorp
|
1,878,518
|
|
13
|
Microsoft Corporation
|
1,709,137
|
|
14
|
Ford Motor Company
|
1,536,113
|
|
15
|
NexTag, Inc.
|
1,486,982
|
|
16
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The Walt Disney Corporation
|
1,467,504
|
|
17
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Time Warner Inc.
|
1,414,842
|
|
18
|
FreeScore.com
|
1,407,560
|
|
19
|
eBay, Inc.
|
1,390,814
|
|
20
|
Weight Watchers International, Inc.
|
1,183,605
|
|
21
|
Fidelity Investments
|
1,177,082
|
|
22
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Viacom Inc
|
1,154,743
|
|
23
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American Express Company
|
1,130,795
|
|
24
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Beautyuser.com
|
1,117,169
|
|
25
|
ING Groep N.V.
|
1,111,832
|
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Source: Nielsen Online, AdRelevance
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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Top 25 advertising sites
(excludes house ads)
September 2009
|
|
|
Company
|
Impressions (000)
|
|
1
|
Yahoo!
|
42,586,626
|
|
2
|
Facebook
|
16,524,479
|
|
3
|
MSN
|
13,421,533
|
|
4
|
MySpace
|
9,230,148
|
|
5
|
Comcast.net
|
3,765,331
|
|
6
|
AOL.com
|
3,524,597
|
|
7
|
The Weather Channel
|
2,903,761
|
|
8
|
MSNBC
|
2,899,879
|
|
9
|
FOXNEWS.COM
|
2,592,342
|
|
10
|
CNBC
|
2,252,958
|
|
11
|
CNN
|
1,574,720
|
|
12
|
ESPN.com
|
1,548,400
|
|
13
|
Juno
|
1,289,671
|
|
14
|
New York Times
|
1,286,636
|
|
15
|
Tagged
|
1,108,231
|
|
16
|
IMDb
|
1,106,349
|
|
17
|
Verizon Online
|
1,082,239
|
|
18
|
CNN Money
|
926,152
|
|
19
|
Road Runner
|
844,802
|
|
20
|
MLB.com
|
839,668
|
|
21
|
Realtor.com
|
822,425
|
|
22
|
Pogo
|
820,734
|
|
23
|
AT&T Worldnet
|
785,384
|
|
24
|
Drudge Report
|
718,574
|
|
25
|
Amazon
|
647,694
|
|
Source: Nielsen Online, AdRelevance
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
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Average use
September 2009
|
|
|
Current Month
|
Last Month
|
% Change
|
|
Sessions/Visits per Person
|
53
|
53
|
0
|
|
Domains Visited per Person
|
87
|
90
|
-3.33
|
|
Web Pages per Person
|
2,645
|
2,749
|
-3.78
|
|
PC Time per Person
|
68:00:58
|
69:07:42
|
-1.61
|
|
Duration of a Web Page Viewed
|
0:00:57
|
0:00:56
|
2.08
|
|
Active Digital Media Universe
|
194,266,992
|
196,847,109
|
-1.31
|
|
Current Digital Media Universe Estimate
|
233,878,000
|
233,913,000
|
-0.01
|
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Source: Nielsen Online
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© 2009 Media Life
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