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Media By The Numbers
This month's new media traffic data
By the Media Life staff
Jan 17, 2012 - 12:00:53 AM

In online ratings for December, according to comScore, Google Sites was the No. 1 web property, followed by Microsoft Sites, Yahoo! Sites, Facebook and Amazon Sites.

In comScore's AdFocus rankings, Google Ad Network was No. 1, followed bu Yahoo Network Plus, AOL Advertising, AT&T AdWorks and ValueClick Networks.

 

Top 25 Online Properties
December 2011 (U.S., Total)

Rank

Property

Unique Visitors (000)

1

Google Sites

187,138

2

Microsoft Sites

177,296

3

Yahoo! Sites

176,485

4

Facebook.com

162,486

5

Amazon Sites

114,732

6

AOL, Inc.

107,076

7

Ask Network

89,168

8

Glam Media

86,616

9

Turner Digital

84,215

10

Wikimedia Foundation Sites

83,010

11

Apple Inc.

83,006

12

Viacom Digital

80,368

13

CBS Interactive

78,588

14

New York Times Digital

76,493

15

eBay

74,500

16

Federated Media Publishing

72,172

17

VEVO

62,473

18

Demand Media

57,107

19

Wal-Mart

55,786

20

Weather Channel, The

54,365

21

Comcast Corporation

50,429

22

craigslist, inc.

49,802

23

Gannett Sites

44,070

24

ESPN

43,325

25

Answers.com Sites

39,667

Source: comScore Media Metrix

 

Ad Focus Ranking
December 2011 (U.S., Total)

Rank

Property

Unique Visitors (000)

% Reach

1

Google Ad Network**

204,773

92.9

2

Yahoo! Network Plus**

187,052

84.9

3

AOL Advertising**

185,373

84.1

4

AT&T AdWorks**

182,745

82.9

5

ValueClick Networks**

180,978

82.1

6

Specific Media**

180,613

81.9

7

ShareThis

180,034

81.7

8

Google

179,420

81.4

9

24/7 Real Media Global Web Alliance**

176,536

80.1

10

Yahoo! Sites

176,485

80.1

11

Microsoft Media Network US**

174,467

79.1

12

Tribal Fusion**

167,658

76.1

13

Facebook.com

162,486

73.7

14

Collective Display**

161,888

73.4

15

Casale Media - MediaNet**

161,030

73.0

16

AdBrite**

160,976

73.0

17

interclick**

149,716

67.9

18

Cox Digital Solutions - Network**

147,044

66.7

19

PulsePoint**

147,030

66.7

20

AudienceScience**

146,168

66.3

21

Vibrant Media**

143,232

65.0

22

Adconion Media Group**

135,992

61.7

23

Burst Media**

135,733

61.6

24

Traffic Marketplace**

130,599

59.2

25

YouTube.com*

127,074

57.6

Source: comScore Media Metrix

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites was seen by 80.1 percent of the 220 million Internet users in December.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

 




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