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This week's
new media traffic data




Oct 11, 2009

In online ratings for September, according to Nielsen Online, Google was the top parent company, followed by Microsoft, Yahoo, Facebook and AOL. The top five brands were Google, Yahoo, MSN/Windows Live/Bing, Facebook and YouTube.


Deutsche Telekom AG was the top advertiser with 8.96 million impressions during the month, with AT&T Corp. No. 2 at 8.10 million. Yahoo was the top advertising site with 42.59 million ads served, while Facebook was No. 2 at 16.52 million.
 
Sessions/visits per person were flat at 53, while domains visited per person were down 3.3 percent from 90 to 87. PC time per person was down 1.61 percent from the previous month to 68.

Top 25 parent companies
September 2009

#

Parent

Unique Audience (000)

 Reach %

Time Spent per Person (hh:mm:ss)

1

Google

153,928

79.2

2:36:52

2

Microsoft

136,639

70.3

2:08:38

3

Yahoo!

134,688

69.3

3:08:28

4

Facebook

105,449

54.3

5:24:38

5

AOL LLC

89,302

46.0

2:40:19

6

News Corp. Online

86,290

44.4

1:30:36

7

InterActiveCorp

70,900

36.5

0:18:33

8

eBay

65,285

33.6

1:24:37

9

Wikimedia Foundation

61,321

31.6

0:17:29

10

Amazon

60,397

31.1

0:22:44

11

Apple Computer

58,940

30.3

1:17:55

12

Walt Disney Internet Group

57,932

29.8

0:41:34

13

CBS Corporation

53,355

27.5

0:24:23

14

New York Times Company

50,657

26.1

0:12:31

15

Turner Network (Time Warner)

47,990

24.7

0:34:44

16

AT&T Inc.

39,363

20.3

0:19:11

17

Comcast Corp.

37,058

19.1

0:53:52

18

Glam Media

35,887

18.5

0:17:47

19

The Weather Channel Interactive

35,736

18.4

0:21:11

20

CraigsList

34,873

18.0

1:31:44

21

General Electric

34,520

17.8

0:11:36

22

Viacom Digital

33,178

17.1

0:44:15

23

United Online

31,768

16.4

0:52:41

24

Verizon Communications

30,123

15.5

0:42:02

25

Scripps Networks Interactive

29,707

15.3

0:10:40

Source: Nielsen Online

 

Top 25 brands
September 2009

 

Parent

Unique Audience (000)

Reach %

Time spent per person (hh:mm:ss)

1

Google

144,049

74.2

1:53:10

2

Yahoo!

133,425

68.7

3:08:49

3

MSN/WindowsLive/Bing

110,778

57.0

2:01:03

4

Facebook

105,449

54.3

5:24:38

5

YouTube

92,812

47.8

1:12:51

6

Microsoft

92,122

47.4

0:45:02

7

AOL Media Network

89,302

46.0

2:40:19

8

Fox Interactive Media

66,756

34.4

1:45:50

9

Wikipedia

61,080

31.4

0:17:26

10

Apple

58,940

30.3

1:17:55

11

Ask Search Network

52,965

27.3

0:17:19

12

Amazon

51,514

26.5

0:20:57

13

eBay

50,606

26.1

1:26:23

14

Blogger

44,213

22.8

0:16:01

15

CNN Digital Network

38,266

19.7

0:31:08

16

Glam Media

35,887

18.5

0:17:47

17

About.com

35,873

18.5

0:06:42

18

Weather Channel Network

35,736

18.4

0:21:11

19

Craigslist

34,873

18.0

1:31:44

20

AT&T

28,805

14.8

0:21:48

21

ESPN Digital Network

27,140

14.0

1:01:08

22

Bank of America

26,869

13.8

0:22:49

23

Real Network

26,450

13.6

0:26:38

24

Chase

26,302

13.5

0:18:12

25

Wal-Mart Stores

26,219

13.5

0:12:50

Source: Nielsen Online

 

Top 25 advertisers 
(excludes house ads)
September 2009

#

Company

Impressions (000)

1

Deutsche Telekom AG

8,961,810

2

AT&T Corp.

8,102,266

3

Experian Group Limited

7,160,221

4

Scottrade, Inc.

6,435,054

5

Verizon Communications, Inc.

2,923,046

6

General Motors Corporation

2,488,586

7

Sprint Corporation

2,477,614

8

Netflix, Inc.

2,367,278

9

Progressive Casualty Insurance Company

2,286,441

10

TD Ameritrade Holding Corporation

2,223,998

11

E*TRADE FINANCIAL Corp.

2,186,602

12

InterActiveCorp

1,878,518

13

Microsoft Corporation

1,709,137

14

Ford Motor Company

1,536,113

15

NexTag, Inc.

1,486,982

16

The Walt Disney Corporation

1,467,504

17

Time Warner Inc.

1,414,842

18

FreeScore.com

1,407,560

19

eBay, Inc.

1,390,814

20

Weight Watchers International, Inc.

1,183,605

21

Fidelity Investments

1,177,082

22

Viacom Inc

1,154,743

23

American Express Company

1,130,795

24

Beautyuser.com

1,117,169

25

ING Groep N.V.

1,111,832

Source: Nielsen Online, AdRelevance

Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 

Top 25 advertising sites
(excludes house ads)
September 2009

 

Company

Impressions (000)

1

Yahoo!

42,586,626

2

Facebook

16,524,479

3

MSN

13,421,533

4

MySpace

9,230,148

5

Comcast.net

3,765,331

6

AOL.com

3,524,597

7

The Weather Channel

2,903,761

8

MSNBC

2,899,879

9

FOXNEWS.COM

2,592,342

10

CNBC

2,252,958

11

CNN

1,574,720

12

ESPN.com

1,548,400

13

Juno

1,289,671

14

New York Times

1,286,636

15

Tagged

1,108,231

16

IMDb

1,106,349

17

Verizon Online

1,082,239

18

CNN Money

926,152

19

Road Runner

844,802

20

MLB.com

839,668

21

Realtor.com

822,425

22

Pogo

820,734

23

AT&T Worldnet

785,384

24

Drudge Report

718,574

25

Amazon

647,694

Source: Nielsen Online, AdRelevance

Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 

Average use
September 2009

 

Current Month

Last Month

% Change

Sessions/Visits per Person

53

53

0

Domains Visited per Person

87

90

-3.33

Web Pages per Person

2,645

2,749

-3.78

PC Time per Person

68:00:58

69:07:42

-1.61

Duration of a Web Page Viewed

0:00:57

0:00:56

2.08

Active Digital Media Universe

194,266,992

196,847,109

-1.31

Current Digital Media Universe Estimate

233,878,000

233,913,000

-0.01

Source: Nielsen Online






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