In online ratings for September, according to Nielsen Online, Google was the top parent company, followed by Microsoft, Yahoo, Facebook and AOL. The top five brands were Google, Yahoo, MSN/Windows Live/Bing, Facebook and YouTube.
Deutsche Telekom AG was the top advertiser with 8.96 million impressions during the month, with AT&T Corp. No. 2 at 8.10 million. Yahoo was the top advertising site with 42.59 million ads served, while Facebook was No. 2 at 16.52 million.
Sessions/visits per person were flat at 53, while domains visited per person were down 3.3 percent from 90 to 87. PC time per person was down 1.61 percent from the previous month to 68.
Top 25 parent companies September 2009
#
Parent
Unique Audience (000)
Reach %
Time Spent per Person (hh:mm:ss)
1
Google
153,928
79.2
2:36:52
2
Microsoft
136,639
70.3
2:08:38
3
Yahoo!
134,688
69.3
3:08:28
4
Facebook
105,449
54.3
5:24:38
5
AOL LLC
89,302
46.0
2:40:19
6
News Corp. Online
86,290
44.4
1:30:36
7
InterActiveCorp
70,900
36.5
0:18:33
8
eBay
65,285
33.6
1:24:37
9
Wikimedia Foundation
61,321
31.6
0:17:29
10
Amazon
60,397
31.1
0:22:44
11
Apple Computer
58,940
30.3
1:17:55
12
Walt Disney Internet Group
57,932
29.8
0:41:34
13
CBS Corporation
53,355
27.5
0:24:23
14
New York Times Company
50,657
26.1
0:12:31
15
Turner Network (Time Warner)
47,990
24.7
0:34:44
16
AT&T Inc.
39,363
20.3
0:19:11
17
Comcast Corp.
37,058
19.1
0:53:52
18
Glam Media
35,887
18.5
0:17:47
19
The Weather Channel Interactive
35,736
18.4
0:21:11
20
CraigsList
34,873
18.0
1:31:44
21
General Electric
34,520
17.8
0:11:36
22
Viacom Digital
33,178
17.1
0:44:15
23
United Online
31,768
16.4
0:52:41
24
Verizon Communications
30,123
15.5
0:42:02
25
Scripps Networks Interactive
29,707
15.3
0:10:40
Source: Nielsen Online
Top 25 brands September 2009
Parent
Unique Audience (000)
Reach %
Time spent per person (hh:mm:ss)
1
Google
144,049
74.2
1:53:10
2
Yahoo!
133,425
68.7
3:08:49
3
MSN/WindowsLive/Bing
110,778
57.0
2:01:03
4
Facebook
105,449
54.3
5:24:38
5
YouTube
92,812
47.8
1:12:51
6
Microsoft
92,122
47.4
0:45:02
7
AOL Media Network
89,302
46.0
2:40:19
8
Fox Interactive Media
66,756
34.4
1:45:50
9
Wikipedia
61,080
31.4
0:17:26
10
Apple
58,940
30.3
1:17:55
11
Ask Search Network
52,965
27.3
0:17:19
12
Amazon
51,514
26.5
0:20:57
13
eBay
50,606
26.1
1:26:23
14
Blogger
44,213
22.8
0:16:01
15
CNN Digital Network
38,266
19.7
0:31:08
16
Glam Media
35,887
18.5
0:17:47
17
About.com
35,873
18.5
0:06:42
18
Weather Channel Network
35,736
18.4
0:21:11
19
Craigslist
34,873
18.0
1:31:44
20
AT&T
28,805
14.8
0:21:48
21
ESPN Digital Network
27,140
14.0
1:01:08
22
Bank of
America
26,869
13.8
0:22:49
23
Real Network
26,450
13.6
0:26:38
24
Chase
26,302
13.5
0:18:12
25
Wal-Mart Stores
26,219
13.5
0:12:50
Source: Nielsen Online
Top 25 advertisers (excludes house ads)
September 2009
#
Company
Impressions (000)
1
Deutsche Telekom AG
8,961,810
2
AT&T Corp.
8,102,266
3
Experian Group Limited
7,160,221
4
Scottrade, Inc.
6,435,054
5
Verizon Communications, Inc.
2,923,046
6
General Motors Corporation
2,488,586
7
Sprint Corporation
2,477,614
8
Netflix, Inc.
2,367,278
9
Progressive Casualty Insurance Company
2,286,441
10
TD Ameritrade Holding Corporation
2,223,998
11
E*TRADE FINANCIAL Corp.
2,186,602
12
InterActiveCorp
1,878,518
13
Microsoft Corporation
1,709,137
14
Ford Motor Company
1,536,113
15
NexTag, Inc.
1,486,982
16
The Walt Disney Corporation
1,467,504
17
Time Warner Inc.
1,414,842
18
FreeScore.com
1,407,560
19
eBay, Inc.
1,390,814
20
Weight Watchers International, Inc.
1,183,605
21
Fidelity Investments
1,177,082
22
Viacom Inc
1,154,743
23
American Express Company
1,130,795
24
Beautyuser.com
1,117,169
25
ING Groep N.V.
1,111,832
Source: Nielsen Online, AdRelevance
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Top 25 advertising sites (excludes house ads)
September 2009
Company
Impressions (000)
1
Yahoo!
42,586,626
2
Facebook
16,524,479
3
MSN
13,421,533
4
MySpace
9,230,148
5
Comcast.net
3,765,331
6
AOL.com
3,524,597
7
The Weather Channel
2,903,761
8
MSNBC
2,899,879
9
FOXNEWS.COM
2,592,342
10
CNBC
2,252,958
11
CNN
1,574,720
12
ESPN.com
1,548,400
13
Juno
1,289,671
14
New York Times
1,286,636
15
Tagged
1,108,231
16
IMDb
1,106,349
17
Verizon Online
1,082,239
18
CNN Money
926,152
19
Road Runner
844,802
20
MLB.com
839,668
21
Realtor.com
822,425
22
Pogo
820,734
23
AT&T Worldnet
785,384
24
Drudge Report
718,574
25
Amazon
647,694
Source: Nielsen Online, AdRelevance
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
