This month's
new media traffic data
By the Media Life staff
Jan 17, 2012
In online ratings for December, according to comScore, Google Sites was the No. 1 web property, followed by Microsoft Sites, Yahoo! Sites, Facebook and Amazon Sites.
In comScore's AdFocus rankings, Google Ad Network was No. 1, followed bu Yahoo Network Plus, AOL Advertising, AT&T AdWorks and ValueClick Networks.
|
Top
25 Online Properties
December 2011 (U.S., Total)
|
|
Rank
|
Property
|
Unique
Visitors (000)
|
|
1
|
Google Sites
|
187,138
|
|
2
|
Microsoft Sites
|
177,296
|
|
3
|
Yahoo! Sites
|
176,485
|
|
4
|
Facebook.com
|
162,486
|
|
5
|
Amazon Sites
|
114,732
|
|
6
|
AOL, Inc.
|
107,076
|
|
7
|
Ask Network
|
89,168
|
|
8
|
Glam Media
|
86,616
|
|
9
|
Turner Digital
|
84,215
|
|
10
|
Wikimedia Foundation Sites
|
83,010
|
|
11
|
Apple Inc.
|
83,006
|
|
12
|
Viacom Digital
|
80,368
|
|
13
|
CBS Interactive
|
78,588
|
|
14
|
New York Times Digital
|
76,493
|
|
15
|
eBay
|
74,500
|
|
16
|
Federated Media Publishing
|
72,172
|
|
17
|
VEVO
|
62,473
|
|
18
|
Demand Media
|
57,107
|
|
19
|
Wal-Mart
|
55,786
|
|
20
|
Weather Channel, The
|
54,365
|
|
21
|
Comcast Corporation
|
50,429
|
|
22
|
craigslist, inc.
|
49,802
|
|
23
|
Gannett Sites
|
44,070
|
|
24
|
ESPN
|
43,325
|
|
25
|
Answers.com Sites
|
39,667
|
|
Source: comScore
Media Metrix
|
|
Ad
Focus Ranking
December 2011 (U.S., Total)
|
|
Rank
|
Property
|
Unique
Visitors (000)
|
%
Reach
|
|
1
|
Google Ad Network**
|
204,773
|
92.9
|
|
2
|
Yahoo! Network Plus**
|
187,052
|
84.9
|
|
3
|
AOL Advertising**
|
185,373
|
84.1
|
|
4
|
AT&T AdWorks**
|
182,745
|
82.9
|
|
5
|
ValueClick Networks**
|
180,978
|
82.1
|
|
6
|
Specific Media**
|
180,613
|
81.9
|
|
7
|
ShareThis
|
180,034
|
81.7
|
|
8
|
Google
|
179,420
|
81.4
|
|
9
|
24/7 Real Media Global Web Alliance**
|
176,536
|
80.1
|
|
10
|
Yahoo! Sites
|
176,485
|
80.1
|
|
11
|
Microsoft Media Network US**
|
174,467
|
79.1
|
|
12
|
Tribal Fusion**
|
167,658
|
76.1
|
|
13
|
Facebook.com
|
162,486
|
73.7
|
|
14
|
Collective Display**
|
161,888
|
73.4
|
|
15
|
Casale Media - MediaNet**
|
161,030
|
73.0
|
|
16
|
AdBrite**
|
160,976
|
73.0
|
|
17
|
interclick**
|
149,716
|
67.9
|
|
18
|
Cox Digital Solutions - Network**
|
147,044
|
66.7
|
|
19
|
PulsePoint**
|
147,030
|
66.7
|
|
20
|
AudienceScience**
|
146,168
|
66.3
|
|
21
|
Vibrant Media**
|
143,232
|
65.0
|
|
22
|
Adconion Media Group**
|
135,992
|
61.7
|
|
23
|
Burst Media**
|
135,733
|
61.6
|
|
24
|
Traffic Marketplace**
|
130,599
|
59.2
|
|
25
|
YouTube.com*
|
127,074
|
57.6
|
|
Source: comScore
Media Metrix
Reach %
denotes the percentage of the total Internet population that viewed a
particular entity at least once in December. For instance, Yahoo! Sites was
seen by 80.1 percent of the 220 million Internet users in December.
* Entity
has assigned some portion of traffic to other syndicated entities.
** Denotes
an advertising network.
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