In online ratings for February, according to the Nielsen Co., Google was the top parent company, followed by Microsoft, Yahoo, Facebook and AOL. The top five brands were Google, Yahoo, Facebook, MSN/Windows Live/Bing, and YouTube.
Experian Group was the top advertiser with 5.34million impressions during the month, with Scottrade No. 2 at 5.10 million. Yahoo was the top advertising site with 42.02 million ads served, while Facebook was No. 2 at 32.63 million.
Sessions/visits per person were down 7.3 percent from 55 to 51, while domains visited per person slipped 2.2 percent from 90 to 88. PC time per person was down 7.8 percent from the previous month to 54 hours and 16 minutes.
Top 25 parent companies February 2010
#
Parent
Unique Audience (000)
Reach %
Time Spent per Person (hh:mm:ss)
1
Google
163,038
81.0
1:47:44
2
Microsoft
143,635
71.4
1:49:15
3
Yahoo!
136,074
67.6
2:17:35
4
Facebook
118,813
59.1
6:27:43
5
AOL LLC
85,992
42.7
1:56:56
6
News Corp. Online
80,657
40.1
0:53:53
7
InterActiveCorp
75,629
37.6
0:13:23
8
eBay
68,410
34.0
1:10:27
9
Amazon
67,435
33.5
0:21:53
10
Wikimedia Foundation
67,295
33.5
0:13:51
11
Apple Computer
64,315
32.0
1:12:11
12
Walt Disney Internet Group
57,737
28.7
0:25:04
13
New York Times Company
55,606
27.6
0:10:13
14
Turner Network (Time Warner)
54,335
27.0
0:24:38
15
CBS Corporation
53,093
26.4
0:13:19
16
The Weather Channel Interactive
45,164
22.5
0:15:40
17
AT&T Inc.
38,541
19.2
0:14:05
18
Comcast Corp.
38,193
19.0
0:47:34
19
CraigsList
35,382
17.6
1:14:30
20
Glam Media
34,460
17.1
0:13:08
21
General Electric
33,635
16.7
0:09:34
22
Viacom Digital
32,650
16.2
0:38:48
23
Wal-Mart Stores
30,495
15.2
0:12:04
24
United Online
30,384
15.1
0:41:02
25
Scripps Networks Interactive
30,270
15.1
0:10:35
Source: The Nielsen Co.
Top 25 brands February 2010
Parent
Unique Audience (000)
Reach %
Time spent per person (hh:mm:ss)
1
Google
153,833
76.5
1:11:42
2
Yahoo!
134,142
66.7
2:18:35
3
Facebook
118,813
59.1
6:27:43
4
MSN/WindowsLive/Bing
118,087
58.7
1:40:11
5
YouTube
98,723
49.1
0:57:23
6
Microsoft
96,433
47.9
0:38:46
7
AOL Media Network
85,992
42.7
1:56:56
8
Wikipedia
66,967
33.3
0:13:50
9
Apple
64,315
32.0
1:12:11
10
Fox Interactive Media
59,631
29.6
1:04:01
11
Ask Search Network
59,116
29.4
0:12:08
12
Amazon
57,492
28.6
0:20:12
13
eBay
50,822
25.3
1:12:23
14
Blogger
46,171
23.0
0:11:48
15
Weather Channel Network
45,164
22.5
0:15:40
16
CNN Digital Network
44,175
22.0
0:21:40
17
About.com
43,111
21.4
0:05:06
18
Craigslist
35,381
17.6
1:14:30
19
Glam Media
34,460
17.1
0:13:08
20
Wal-Mart Stores
27,978
13.9
0:11:29
21
AT&T
26,986
13.4
0:16:15
22
Chase
26,637
13.2
0:18:28
23
Adobe
24,515
12.2
0:08:19
24
Bank of
America
24,098
12.0
0:23:33
25
Comcast
23,977
11.9
1:08:19
Source: The Nielsen Co.
Top 25 advertisers (excludes house ads)
February 2010
#
Company
Impressions (000)
1
Experian Group Limited
5,343,736
2
Scottrade, Inc.
5,100,440
3
Netflix, Inc.
5,045,450
4
InterActiveCorp
4,707,857
5
makemytrip.com
4,633,388
6
Knology
4,251,853
7
Verizon Communications, Inc.
4,170,638
8
AT&T Corp.
3,100,966
9
Mia's Therapeutic Massage
3,034,263
10
Progressive Casualty Insurance Company
2,776,118
11
FreeScore.com
2,734,421
12
Intuit, Inc.
2,442,428
13
Pfizer, Inc.
2,435,800
14
Short Sale Listing Office
2,158,551
15
TaxACT
1,913,746
16
E*TRADE FINANCIAL Corp.
1,897,315
17
H&R Block, Inc.
1,851,082
18
InternationalAcademy of Design & Technology
1,726,396
19
TD Ameritrade Holding Corporation
1,664,470
20
Weight Watchers International, Inc.
1,593,000
21
Proflowers.com
1,551,850
22
Fidelity Investments
1,387,831
23
Groupon
1,276,765
24
Time Warner Inc.
1,254,491
25
Viacom Inc
1,248,215
Source: The Nielsen Co.
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Top 25 advertising sites (excludes house ads)
February 2010
Company
Impressions (000)
1
Yahoo!
42,024,943
2
Facebook
32,634,647
3
MSN
14,355,291
4
MySpace
10,549,042
5
AOL.com
3,391,810
6
The Weather Channel
3,006,250
7
FOXNEWS.COM
1,837,227
8
Juno
1,766,313
9
Comcast.net
1,438,662
10
Google
1,337,265
11
ESPN.com
977,043
12
Pogo
947,924
13
Road Runner
938,116
14
CNN
870,990
15
CNBC
859,337
16
Realtor.com
857,383
17
New York Times
672,740
18
MLB.com
671,425
19
Verizon Online
664,310
20
MSNBC
662,835
21
YouTube
640,932
22
NeoPets
629,897
23
FOX Sports on MSN
547,224
24
Charter.net
542,152
25
Zillow.com
495,990
Source: The Nielsen Co.
Note: Nielsen Online, AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity. Also, Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
