medialifemagazine.com
This week's broadcast ratings
By the Media Life staff
Mar 9, 2010 - 12:00:00 PM
In broadcast ratings for the week ended March 14:
Among adults 18-49, Fox was first with a 3.4 average rating and a 10 share, followed by CBS at 2.8/8, ABC and NBC at 2.1/6, Univision at 1.2/4, CW at 0.8/2, Telemundo at 0.5/2, Telefutura at 0.4/1, Ion at 0.3/1 and Azteca and Estrella at 0.1/0.
Top five English-language Big Five shows (18-49s): 1. Fox’s “American Idol-Tuesday” 8.2; 2. Fox’s “American Idol-Wednesday” 7.5; 3. Fox’s “American Idol-Thursday” 6.3; 4. CBS’s “The Big Bang Theory” 5.9; 5. CBS’s “Two and a Half Men” 5.8.
Top five English-language Big Five shows (total viewers): 1. Fox’s “American Idol-Tuesday” 22.75 million; 2. Fox’s “American Idol-Wednesday” 20.70 million; 3. CBS’s “NCIS” 19.58 million; 4. Fox’s “American Idol – Thursday” 19.34 million; 5. CBS’s “Two and a Half Men” 17.61 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended Feb. 28: 1. Fox’s “American Idol – Tuesday” 2.7 increase (up 27 percent); 2. Fox’s “American Idol - Wednesday” 2.5 increase (up 26 percent); 3. Fox’s “American Idol - Thursday” 2.3 increase (up 31 percent); 4. ABC’s “Lost” 2.3 increase (up 41 percent); 5. CBS’s “Survivor” 1.6 increase (up 37 percent).
Show on the rise: “Modern Family” ABC, Wednesday 9 p.m. The first-year comedy averaged a 3.8 rating among viewers 18-49, up 12 percent from a 3.4 the previous week.
Show on the decline: “The Marriage Ref” NBC, Thursday 10 p.m. Jerry Seinfeld’s reality comedy series slipped 24 percent week-to-week among 18-49s, from a 3.4 rating to a 2.6.
|
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 14 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
6.9
|
7970
|
12
|
3.9
|
11260
|
10
|
2.8
|
3650
|
8
|
|
FOX
|
5.5
|
6320
|
9
|
3.2
|
9400
|
8
|
3.4
|
4510
|
10
|
|
ABC
|
4.2
|
4820
|
7
|
2.2
|
6480
|
6
|
2.1
|
2700
|
6
|
|
NBC
|
4.0
|
4590
|
7
|
2.2
|
6300
|
6
|
2.1
|
2730
|
6
|
|
UNI
|
1.7
|
1910
|
3
|
1.1
|
3240
|
3
|
1.2
|
1610
|
4
|
|
CW
|
1.2
|
1380
|
2
|
0.6
|
1760
|
2
|
0.8
|
1010
|
2
|
|
ION
|
0.7
|
760
|
1
|
0.3
|
1020
|
1
|
0.3
|
400
|
1
|
|
TEL
|
0.6
|
660
|
1
|
0.4
|
1090
|
1
|
0.5
|
670
|
2
|
|
TF
|
0.5
|
540
|
1
|
0.3
|
960
|
1
|
0.4
|
530
|
1
|
|
ETV
|
0.1
|
150
|
0
|
0.1
|
260
|
0
|
0.1
|
140
|
0
|
|
AZA
|
0.1
|
140
|
0
|
0.1
|
210
|
0
|
0.1
|
120
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Source: Nielsen
|
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending March 14 |
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
CBS
|
7.3
|
8440
|
12
|
4.1
|
12100
|
10
|
3.3
|
4290
|
9
|
|
FOX
|
5.9
|
6770
|
9
|
3.5
|
10100
|
9
|
3.7
|
4910
|
10
|
|
NBC
|
5.5
|
6300
|
9
|
3.1
|
9020
|
8
|
2.9
|
3840
|
8
|
|
ABC
|
5.4
|
6230
|
9
|
3.0
|
8630
|
7
|
2.7
|
3570
|
7
|
|
UNI
|
1.8
|
2070
|
3
|
1.2
|
3540
|
3
|
1.4
|
1800
|
4
|
|
CW
|
1.3
|
1490
|
2
|
0.7
|
1980
|
2
|
0.9
|
1210
|
2
|
|
ION
|
0.7
|
770
|
1
|
0.4
|
1030
|
1
|
0.3
|
400
|
1
|
|
TEL
|
0.5
|
610
|
1
|
0.4
|
1050
|
1
|
0.5
|
630
|
1
|
|
TF
|
0.5
|
540
|
1
|
0.3
|
980
|
1
|
0.4
|
560
|
1
|
|
ETV
|
0.1
|
150
|
0
|
0.1
|
260
|
0
|
0.1
|
140
|
0
|
|
AZA
|
0.1
|
140
|
0
|
0.1
|
210
|
0
|
0.1
|
120
|
0
|
|
*
Each rating point is equivalent to
1. 149
million homes
Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen
|
|
TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending March 14 |
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
|
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1
|
AMERICAN IDOL-TUESDAY
|
FOX
|
12.8
|
20
|
14690
|
1
|
7.8
|
22752
|
|
2
|
NCIS
|
CBS
|
12.0
|
19
|
13843
|
3
|
6.7
|
19579
|
|
3
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
11.9
|
19
|
13618
|
2
|
7.1
|
20701
|
|
4
|
AMERICAN IDOL THU SP-3/11(S)
|
FOX
|
11.2
|
18
|
12848
|
4
|
6.6
|
19339
|
|
5
|
TWO AND A HALF MEN
|
CBS
|
10.5
|
16
|
12105
|
5
|
6.0
|
17612
|
|
6
|
NCIS: LOS ANGELES
|
CBS
|
10.3
|
16
|
11835
|
6
|
5.8
|
16990
|
|
7
|
MENTALIST, THE
|
CBS
|
10.0
|
18
|
11435
|
8
|
5.5
|
16024
|
|
8
|
BIG BANG THEORY, THE
|
CBS
|
9.7
|
15
|
11163
|
7
|
5.6
|
16315
|
|
9
|
CSI
|
CBS
|
9.3
|
15
|
10653
|
9
|
5.2
|
15249
|
|
10
|
GOOD WIFE, THE
|
CBS
|
9.0
|
16
|
10319
|
10
|
4.8
|
13950
|
|
11
|
CRIMINAL MINDS
|
CBS
|
8.2
|
13
|
9374
|
12
|
4.5
|
13287
|
|
12
|
UNDERCOVER BOSS
|
CBS
|
7.8
|
12
|
8938
|
11
|
4.6
|
13510
|
|
13
|
60 MINUTES
|
CBS
|
7.7
|
14
|
8804
|
15
|
4.1
|
11977
|
|
14
|
CSI:
MIAMI
|
CBS
|
7.6
|
13
|
8676
|
15
|
4.1
|
11930
|
|
15
|
HOUSE
|
FOX
|
7.5
|
12
|
8663
|
13
|
4.4
|
12815
|
|
16
|
DESPERATE HOUSEWIVES
|
ABC
|
7.4
|
12
|
8493
|
15
|
4.1
|
12013
|
|
17
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
7.2
|
12
|
8229
|
19
|
3.7
|
10942
|
|
18
|
CSI: NY
|
CBS
|
7.1
|
13
|
8199
|
18
|
3.8
|
11072
|
|
19
|
SURVIVOR: HEROES-VILLAINS
|
CBS
|
7.0
|
11
|
8000
|
14
|
4.2
|
12123
|
|
20
|
COLD CASE
|
CBS
|
6.3
|
11
|
7232
|
20
|
3.5
|
10226
|
|
21
|
HOW I MET YOUR MOTHER
|
CBS
|
6.2
|
10
|
7105
|
22
|
3.4
|
10057
|
|
22
|
JASON AND MOLLY'S WEDDING(S)
|
ABC
|
6.1
|
10
|
7066
|
24
|
3.2
|
9300
|
|
22
|
RULES OF ENGAGEMENT
|
CBS
|
6.1
|
9
|
7011
|
22
|
3.4
|
10072
|
|
24
|
AMAZING RACE 16
|
CBS
|
5.8
|
10
|
6658
|
20
|
3.5
|
10096
|
|
24
|
CASTLE
|
ABC
|
5.8
|
10
|
6720
|
26
|
3.1
|
9111
|
|
Source: Nielsen |
|
TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending March 14 |
|
Rank |
Program |
Net |
Rtg% |
(000) |
|
1
|
AMERICAN IDOL-TUESDAY
|
FOX
|
8.2
|
10841
|
|
2
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
7.5
|
9882
|
|
3
|
AMERICAN IDOL THU SP-3/11(S)
|
FOX
|
6.3
|
8292
|
|
4
|
BIG BANG THEORY, THE
|
CBS
|
5.9
|
7771
|
|
5
|
TWO AND A HALF MEN
|
CBS
|
5.8
|
7666
|
|
6
|
HOUSE
|
FOX
|
4.8
|
6303
|
|
7
|
LOST
|
ABC
|
4.2
|
5555
|
|
8
|
GREY'S ANATOMY-THU 9PM
|
ABC
|
3.9
|
5089
|
|
8
|
HOW I MET YOUR MOTHER
|
CBS
|
3.9
|
5130
|
|
8
|
UNDERCOVER BOSS
|
CBS
|
3.9
|
5160
|
|
11
|
MODERN FAMILY
|
ABC
|
3.8
|
4992
|
|
11
|
NCIS
|
CBS
|
3.8
|
5056
|
|
11
|
OFFICE
|
NBC
|
3.8
|
5023
|
|
14
|
DESPERATE HOUSEWIVES
|
ABC
|
3.7
|
4841
|
|
15
|
RULES OF ENGAGEMENT
|
CBS
|
3.6
|
4689
|
|
15
|
SURVIVOR: HEROES-VILLAINS
|
CBS
|
3.6
|
4749
|
|
17
|
FAMILY GUY
|
FOX
|
3.5
|
4552
|
|
17
|
NCIS: LOS ANGELES
|
CBS
|
3.5
|
4590
|
|
19
|
CRIMINAL MINDS
|
CBS
|
3.4
|
4489
|
|
19
|
MENTALIST, THE
|
CBS
|
3.4
|
4475
|
|
21
|
CSI
|
CBS
|
3.3
|
4377
|
|
21
|
CSI:
MIAMI
|
CBS
|
3.3
|
4384
|
|
23
|
APPRENTICE 9
|
NBC
|
3.2
|
4235
|
|
24
|
AMAZING RACE 16
|
CBS
|
3.0
|
3987
|
|
24
|
BIGGEST LOSER 9
|
NBC
|
3.0
|
3966
|
|
24
|
KITCHEN NIGHTMRS-3/11 9P(S)
|
FOX
|
3.0
|
3996
|
|
Source: Nielsen |
|
SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending March 7 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
EN NOMBRE DEL AMOR GF3/7(S)-03/07/2010
|
UNI
|
23.2
|
5624
|
|
2
|
CRISTINA MON
|
UNI
|
19.6
|
4030
|
|
2
|
HASTA DINERO SEPARE M-F
|
UNI
|
19.6
|
4765
|
|
4
|
EN NOMBRE DEL AMOR M-F
|
UNI
|
19.5
|
4316
|
|
5
|
CORAZON SALVAJE M-F
|
UNI
|
16.9
|
3751
|
|
6
|
EN NOMBRE DEL AMOR 3/7(S)-03/07/2010
|
UNI
|
14.5
|
3122
|
|
7
|
MUJERES ASESINAS 2 THU
|
UNI
|
14.4
|
3032
|
|
8
|
IMAGENES DE IMPACTO SUN
|
UNI
|
13.8
|
3147
|
|
9
|
RUMBO AL MUNDIAL
|
TEL
|
13.0
|
2969
|
|
10
|
AQUI Y AHORA TUE
|
UNI
|
12.9
|
2599
|
|
11
|
SABADO GIGANTE SAT
|
UNI
|
12.7
|
2672
|
|
12
|
DON FRANCISCO PRESENTA WE
|
UNI
|
12.5
|
2382
|
|
13
|
ELLAS SON..ALEGRIA HG FRI
|
UNI
|
9.4
|
1914
|
|
14
|
HERMANOS Y DETECTIVES SAT
|
UNI
|
7.9
|
1642
|
|
15
|
CAPO, EL M-F
|
TF
|
5.8
|
1242
|
|
16
|
ANTESALA
|
TEL
|
5.4
|
1267
|
|
17
|
CLON M-F
|
TEL
|
5.3
|
1077
|
|
18
|
JUNTO AL TRI
|
TEL
|
5.1
|
1103
|
|
19
|
PERRO AMOR M-F
|
TEL
|
5.0
|
1129
|
|
20
|
VECINOS M-F
|
TF
|
4.6
|
1044
|
|
21
|
CINE MILLONARIO
|
TEL
|
4.5
|
980
|
|
22
|
CINE DE LAS ESTRELLAS M-F
|
TF
|
4.1
|
929
|
|
23
|
CINE DE LAS ESTREL SUN
|
TF
|
3.8
|
763
|
|
24
|
CINE DE LAS ESTREL SAT
|
TF
|
3.5
|
840
|
|
25
|
SN TTS NO HAY PARAISO F
|
TEL
|
3.4
|
773
|
|
Source: Nielsen |
|
HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending March 7 |
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
ACADEMY AWARDS(S)-03/07/2010
|
ABC
|
14.9
|
3267
|
|
2
|
OSCAR'S RED CARPET 2010(S)-03/07/2010
|
ABC
|
8.5
|
1794
|
|
3
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
6.9
|
1434
|
|
4
|
AMERICAN IDOL-TUESDAY
|
FOX
|
6.8
|
1564
|
|
5
|
AMERICAN IDOL THU SP-3/4(S)-03/04/2010
|
FOX
|
5.4
|
1169
|
|
6
|
BIG BANG THEORY, THE
|
CBS
|
4.7
|
908
|
|
7
|
BARBARA WALTERS SP-3/7(S)-03/07/2010
|
ABC
|
4.6
|
903
|
|
8
|
TWO AND A HALF MEN
|
CBS
|
4.5
|
880
|
|
9
|
BACHELOR, THE
|
ABC
|
4.2
|
801
|
|
10
|
NCIS
|
CBS
|
4.1
|
827
|
|
Source: Nielsen |
|
AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending March 7
|
|
# |
PROGRAMS |
Net |
Rtg |
P2+(000) |
|
1
|
ACADEMY AWARDS
|
ABC
|
20.9
|
4317
|
|
2
|
OSCAR'S RED CARPET 2010
|
ABC
|
13.9
|
2687
|
|
3
|
AMERICAN IDOL-TUESDAY
|
FOX
|
12.8
|
2491
|
|
4
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
12.6
|
2439
|
|
5
|
AMERICAN IDOL THU SP-3/4
|
FOX
|
10.1
|
2011
|
|
6
|
BARBARA WALTERS SP-3/7
|
ABC
|
10.1
|
1873
|
|
7
|
GOOD WIFE, THE
|
CBS
|
9.7
|
1812
|
|
8
|
NCIS: LOS ANGELES
|
CBS
|
9.2
|
1732
|
|
9
|
NCIS
|
CBS
|
8.4
|
1594
|
|
10
|
CSI: NY
|
CBS
|
8.4
|
1468
|
|
* Ratings based on 13.65 million African American TV homes.
Source: Nielsen |
|
TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending March 7 |
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
|
US
Rtg% |
Shr |
(000) |
(000) |
|
1 |
FOX NASCAR SPRINT CUP-03/07/2010
|
FOX
|
KOBALT TOOLS 500
|
5.3
|
13
|
6058
|
8510
|
|
2 |
FOX SPRINT CUP WNNRS CIRC-03/07/2010
|
FOX
|
|
5.2
|
11
|
5918
|
8445
|
|
3 |
NBA SUNDAY SHOWCASE 1-ABC-03/07/2010
|
ABC
|
LA LAKERS AT
ORLANDO
|
2.1
|
5
|
2402
|
3176
|
|
4 |
RUMBO AL MUNDIAL-03/03/2010
|
TEL
|
MEXICO
VS
NEW ZEALAND
|
1.5
|
3
|
1728
|
3019
|
|
5 |
HONDA GOLF CLASSIC-SUN-03/07/2010
|
NBC
|
|
1.6
|
4
|
1867
|
2324
|
|
6 |
NCAA BASKETBALL-SUN-03/07/2010
|
CBS
|
FLORIDA
AT
KENTUCKY
|
1.5
|
4
|
1713
|
2276
|
|
7 |
NCAA BASKETBALL-SUN-2-03/07/2010
|
CBS
|
MICHIGAN
AT
MICH
STATE
|
1.1
|
2
|
1238
|
1687
|
|
8 |
HONDA GOLF CLASSIC-SAT-03/06/2010
|
NBC
|
|
1.2
|
3
|
1346
|
1643
|
|
9 |
|